PGA Show Education Expands with 80+
Expert-Led Sessions and New Learning
Experiences at the 2026 PGA Show

FRISCO, Texas (October 29, 2025) – The PGA Show Education Program returns with expanded content and new learning experiences for every industry professional at the 2026 PGA Show, Jan. 20–23 in Orlando, Florida. The four-day education schedule features more than 80 sessions and workshops, including new Lunch & Learn Keynote Sessions and a Golf Industry Bootcamp, all designed to advance professional expertise and leadership across every sector of the golf industry.

The complete education schedule and early registration savings, available through Nov. 11, can be found at PGAShow.com. Additional discounts are offered for PGA of America Golf Professionals, LPGA Professionals and International PGA Members.

Now in its 73rd year, the PGA Show continues to help drive forward the golf industry and the Education Program plays a vital role in that progress, empowering professionals to elevate their expertise and leadership.

Core PGA Show sessions, built in partnership with the PGA of America, will focus on the Association’s Teaching & Coaching, Executive Management and Golf Operations learning tracks. Additional Golf Industry sessions will cover widespread business subjects such as marketing strategies, culture & diversity, retail operations, member engagement, emerging tech, career development and more. Each learning track offers actionable insights to help professionals grow their expertise, expand their network and earn PGA of America Professional Development Requirement (PDR) credits.

“PGA Show Education remains one of the most valuable professional development opportunities in golf,” said Dawes Marlatt, PGA Master Professional and Senior Director of PGA of America Member Education and Talent Development. “It provides PGA of America Members and industry professionals an exceptional environment to learn, network with peers and grow alongside many of the best in the business.”

The 2026 program introduces a Golf Industry Bootcamp and Lunch & Learn Keynote Sessions to deliver deeper engagement and immediate takeaways.

The Golf Industry Bootcamp, making its debut Tuesday, Jan. 20, will present an intensive series of workshops emphasizing merchandising mastery, operational excellence and strategic relationship development to deliver a modern, consumer-focused golf marketplace. These sessions, tailored for retailers, sales representatives, golf industry professionals and exhibitors, deliver real-world insights into retail math, inventory planning, visual merchandising, pricing and social media strategies to strengthen business performance and profitability.

The new Lunch & Learn Keynote Series, Jan. 21 & 22, brings together inspiring speakers including best-selling author and leadership coach Randi Braun and renowned career coach Johnny Guidry, who will share personal development and leadership lessons in an interactive, conversational format. All-Access education attendees can enjoy these keynote sessions in the All-Access Lounge, while networking with peers and presenters.

Education program participants can choose from a four-day All-Access Education Pass, offering the greatest value, or a one-day pass. The All-Access Pass provides unlimited entry to education sessions, keynote presentations and the All-Access Lounge, along with amenities such as expedited check-in, a $25 daily food voucher and an exclusive PGA Show gift bag. Attendees can earn one PDR credit per session across the four days.

The All-Access Lounge also serves as a networking hub and relaxation space throughout the Show, highlighted by a Cocktail Reception following the last session of the day on Wednesday, Jan. 21, offering attendees and speakers the chance to connect and collaborate in a casual, community atmosphere.

PGA Show Week also features additional professional development opportunities, including presentations on the PGA of America Industry Stage presented by CapTech, PGA of America Golf Professional workshops in the PGA of America Member Business Center and complimentary industry presentations on the Fitness, Health & Wellness stage, The Clubhouse stage and the Racquet Sports stage. Additionally, the National Golf Course Owners Association Golf Business Conference (Jan. 19-21) and the AGM Golf Retail Conference (Jan. 20) are co-located with the 2026 PGA Show.

The PGA Show is open exclusively to golf industry professionals. Enrollment for PGA Show Education can be completed alongside event registration at PGAShow.com.

Early-bird education pricing is available through Nov. 11, with savings of up to $150 off standard rates. Advance pricing continues Nov. 12–Jan. 8, 2026, with standard rates in effect Jan. 9–23, 2026. PGA of America Golf Professionals, LPGA Professionals and International PGA Members receive special discount rates throughout the education enrollment schedule.

Event-only registration, not including PGA Show Education, follows the same registration schedule timeline. PGA of America Golf Professionals, LPGA Professionals and International PGA Members can register for the event at no charge throughout the registration schedule. Other industry personnel will incur a $49 early bird event registration processing fee through Nov. 11; a $99 advance fee Nov. 12 - Jan. 8, 2026; and a $199 standard fee Jan. 9 - Jan. 23, 2026.

The PGA Show, organized in partnership by PGA Golf Exhibitions (part of RX) and the PGA of America, is the premier destination for the business of golf—a $102 billion industry in the United States. Held annually at the Orange County Convention Center in Orlando, the PGA Show attracts some 30,000 industry professionals from around the world and features the latest innovations in golf equipment, apparel and technology from more than 1,000 of the game’s most recognizable brands, veteran manufacturers and emerging small businesses. In addition to the expansive exhibits, the event delivers expert-led educational sessions, collaborative golf industry programming and many peer-to-peer special events, creating an unmatched industry gathering that drives the global golf industry forward.

For full event and registration details, visit PGAShow.com.