Fashion Show


Date: Wednesday, January 21
Location: The Retreat Stage (Hall E), OCCC
Time: 6:00 PM - 7:00 PM
 

Fashion for the fairway & beyond

Watch performance and style blend as the latest trends and designs take the stage. Top apparel and accessory brands will unveil their newest collections in a high-energy runway Fashion Show, allowing attendees to discover pieces that not only meet the demands of the golf course but also make bold statements beyond it.

A reception will take place prior to the Fashion Show starting at 5:30 PM, creating an incredible setting for the evening ahead. As attendees mingle, the anticipation for the runway showcase builds, complemented by lively music, refreshments, and opportunities for informal connections.

Fashion Show People's Choice Awards

Attendees will have the chance to participate in the 2026 Fashion Show People's Choice Awards by casting their votes across three categories: Best Dressed, Best Men’s Brand, and Best Women’s Brand. Winners will be announced at the conclusion of the Fashion Show.

Why Attend the Fashion Show?

  • View Exclusive Collections - Gain first access to the latest golf fashion lines from leading brands and witness emerging trends.
  • Explore Casual Market Insights - Gauge potential customer reactions and preferences as styles make their way down the runway, helping to inform purchasing decisions for your retail offerings.
  • See Designs in Action - Closely examine the distinct details of each design while observing how the apparel performs when worn, offering insight into functionality as well as appeal.
  • Network - Build relationships with industry leaders, designers, and fellow buyers, opening doors for future collaborations and partnerships.

Participating Brands

  • A.PUTNAM
  • Bubble Lifestyle
  • Cowboy Golf
  • Dolcezza Golfwear
  • J.LINDEBERG USA LLC
  • Johnnie-O
  • LemonRose Golf
  • PXG
  • Saint Croix

Stay tuned for more brands to join the lineup as we get closer to the Show!

Interested in having your brand participate?

Participating in the Fashion Show is a cost-effective opportunity to create a lasting visual impact, inspire purchasing decisions, and solidify your position as an industry trendsetter. Contact your sales representative to learn more.