What PGA Professionals Are Saying
“My focus yesterday and today on the Show floor is purchasing new products for our practice range. We’ve really grown the level of activity in that space over the last couple years. We’ve also scheduled some interviews with potential PGA Golf Management interns for the upcoming season.”
—Stephen Clancy, PGA Head Professional, Granite Links Golf Club, Quincy, Massachusetts
“One thing that I’ve found to be especially effective is looking for products whose handouts – be it brochures, samples, or the videos running at their booth – focus on the specific, tangible impacts an item can have for golfers everywhere. I’m trying to figure out which products best fit my students’ needs, and these handouts can be a great way to make that determination.”
—Sue Fiscoe, PGA Professional, Port St. Lucie, Florida
“Being the Section president, I’ve been involved in governance with the Northern Texas PGA for several years. This week’s PGA Show has given me the opportunity to connect with PGA Professionals who serve in similar roles across the country, and at the national level. There’s no limit to what I can learn and bring back to Texas.”
—Tony Martinez, PGA Director of Golf, Keeton Park Golf Course, Dallas, Texas
“An idea for today: Often at the PGA Show, you will get some kind of deal or promotion accompanying your product order, and you might be given some free products with the items you purchase. I’ll create a ‘Willie Wonka Golden Ticket Special,’ and bring in 100 dozen golf balls numbered 0-99 and 00. I put a ‘golden ticket’ in one dozen, good for a free putter. Using these promotional balls in creative ways generates more traffic in our golf shop.”
—Adam Carney, PGA Head Professional, Jonesboro (Arkansas) Country Club
“I combined my travel to the PGA Show this year with education that will enhance my skills as a PGA Professional, and make me a more valuable employee at my club. Additionally, I’ve had a great opportunity yesterday and today to witness first-hand which teaching tools and player development techniques are the growing trend.”
—Brian A. Jones, PGA Head Professional, Kenwood Country Club, Cincinnati, Ohio
“For me, one of the biggest achievements so far this week has been the one-on-one time my merchandiser and I got to spend together talking about our shop. The interaction and camaraderie will help us make the best choices on vendors, and take some good vibes back home to California, too.”
—Cole Handley, PGA Head Professional, Poppy Hills Golf Course, Pebble Beach, California