The PGA Show, organized by Reed Exhibitions (RX) and the PGA of America, is the longest running and largest global gathering for the business of golf. PGA of America Golf Professionals and industry leaders form a dynamic international community to source and test the game’s latest innovations, learn proven business solutions from industry experts, develop skills and connections to further their career, create additional value for facilities, build their individual business and drive continued growth of the sport. The PGA Show returns to Orlando, Jan. 21-24, 2025. The event remains a trade-only event, not open to the public.
OVERVIEW & HOURS
ABOUT THE SHOW
PGA SHOW DEMO DAY
Orange County National Golf Center
Tuesday, January 20, 2026
HOURS
9:00AM – 5:00PM*
*9:00AM – 12:00PM: Demo Day is typically open to PGA & LPGA Professionals and Editorial Media in the morning, however due to the potential for inclement weather, all golf industry professionals registered for the PGA Show are welcome to attend beginning at 9:00AM.
PGA SHOW EDUCATION
West Hall E/F Corridor Meeting Rooms, Orange County Convention Center (OCCC)
Tuesday, January 20 - Friday, January 23, 2026
HOURS
Tuesday: 9:30AM – 5:30PM*
Wednesday: 8:30AM – 4:30PM
Thursday: 8:30AM – 4:30PM
Friday: 8:30AM - 12:00PM
*From 9:30AM to 3:00PM, sessions will take place at Tee #3 during Demo Day at the Orange County National Golf Center. Sessions at the OCCC begin at 2:00PM.
PGA SHOW EXHIBITS
Orange County Convention Center – West Concourse
Wednesday, January 21 - Friday, January 23, 2026
HOURS
Wednesday: 8:30AM – 6:00PM
Thursday: 8:30AM – 6:00PM
Friday: 8:30AM - 2:00PM
WHO ATTENDS
Golf Industry Professionals
Buyers for Golf Facilities and Courses
Golf Course Owners, Presidents, and Managers
PGA of America Golf Professionals and LPGA Professionals (International & Domestic)
Assistant PGA of America Golf Professionals and Associates
Golf and Pro-Shop Owners and Managers
Golf Coaches and Instructors
Directors of Golf
Students and Entrepreneurs of the Golf Industry
Golf Tournament Directors and Organizers
TAKE A LOOK AT THE 2024 PGA SHOW
EXHIBITING COMPANIES
Preview 1000+ brands with interactive exhibits showcasing the latest products in apparel/apparel accessories, technology, equipment, training aids, travel and more.
EVENTS & EXPERIENCES
The PGA Show offers events and activities designed to excite, inspire, and engage—taking the experience far beyond a typical trade show. Join us for Demo Day, the Fashion Show, the PGA Show Winter Jam and more!
HOTEL & TRAVEL
We’ve made it easy for you to plan your trip to Orlando! Take advantage of exclusive travel & hotel discounts,
provided by our official housing partner, Connections Housing.
BECOME A PGA SHOW INSIDER - FREE
Looking for year-round #PGAShow news? Subscribe to become a PGA Show Insider! The quarterly newsletter is delivered to your inbox and is your Insider resource for discovering new products and brands, learning the latest PGA Show news first, and making the most of your time at PGA Show events. Also, the PGA Show Insider will share monthly product “Insider’s Choice” product features to keep you up to date on all that is new in golf retail, available in the Insider section of PGAShow.com and linked into our regular PGA Show communications.