Get ready for unforgettable evenings at the 2024 PGA Show, where excitement continues into the night with the return of the live Fashion Show and the addition of the inaugural PGA Show Winter Jam, supported by adidas and Corebridge Financial.

The PGA Show Winter Jam, scheduled for Thursday, January 25, is a must-attend concert experience held in a new concert lounge in Hall E of the Orange County Convention Center. The country rock cover band Back Country Boys will open the PGA Show Winter Jam at 6:00 p.m., followed by headliner Jake Owen. DJ Spencer Ludwig will close out an exciting concert night. The PGA Show Winter Jam is an industry appreciation event for the efforts made by Show attendees to grow the game in recent years and an opportunity to unwind and network with peers after a busy Show day. The concert, not open to the public, is a limited attendance event and Show badge holders will receive complimentary admission on a first-come, first-served basis.

The new concert lounge and stage will be modified on Wednesday, January 24, for the PGA Show Fashion Show & Industry Reception beginning at 5:00 p.m. for industry networking and the runway fashion show from 5:30-6:00 p.m. Preview the latest apparel and accessories from 15 top designers and brands and watch as the runway comes alive with a high-energy catwalk production, highlighting the details and craftmanship in every featured piece. The show promises an exciting glimpse into the newest collections, which will set the tone for trends in the coming year. The Industry Reception is another opportunity to connect with peers and share exciting finds from the Show Floor discovered earlier in the day.

Stay tuned for updates as the event approaches.