Your Guide to Complimentary Media Resources at the PGA Show
We’re glad your company has chosen to exhibit at the PGA Show, the golf industry’s most influential event connecting PGA of America Golf Professionals, golf buyers, and media from around the world. Each year, the Show welcomes leading golf, sports, business, and lifestyle media, offering exhibitors unparalleled opportunities for visibility and exposure.
Below, you’ll find a snapshot of 2025 attending media along with complimentary resources to help your company maximize its media presence and engagement before, during, and after the Show.
For assistance, please contact:
Sherry Major
Media Consultant
[email protected]
305.318.5208
Key Media Information
New for 2025
200+
independetly registered
influencers in attendance
1,100+
Media representing
22 countries
+16%
increase in
attending media
Daily Live Broadcast,
Digital & Social Coverage
Daily Live Broadcast, Digital & Social Coverage
10H
live onsite coverage +
multiple re-airs
100+
exhibitors featured
in broadcast coverage
Top Consumer Lifestyle Media:
Top Consumer
Lifestyle Media:
Top Attending/Reporting Media:
Top Attending/
Reporting Media:
Start Here
Ready to get noticed? The resources below are your easiest wins — quick, no-cost actions on PGAShow.com that immediately boost your visibility with buyers and media.
Complete your directory listing, upload content, and make sure your brand is front and center leading up to the PGA Show.
Your company’s Exhibitor Directory listing is the first place PGA of America Golf Professionals, retailers, and media go to discover new products and brands. A complete listing enhances your exposure and drives pre-Show engagement
To make the most of this opportunity, log in to the Exhibitor Hub and complete your profile using the step-by-step instructions in the Exhibitor Directory How-To Guide. .If you have any questions, please contact your Customer Success Associate any time.
The PGA Show exhibitor news release template allows you to easily insert your company and product information for distribution to media regarding your participation and product announcements at the upcoming event. Be sure to identify as a “news release” in the document name and add to the “Upload Documents” section of your company profile. All clearly identified exhibitor news releases added to the document section of the exhibitor hub will also be added to the Exhibitor News page of PGAShow.com.
The exhibitor press kit template has been designed for you to seamlessly compile all essential media materials, ensuring they are readily available for attending media at the PGA Show. Be sure to identify as a “press kit” in the document name to add your kit to the “Upload Documents” section of your company profile.
Showcase your brand and products in the complimentary PGA Show Video Library to boost visibility, spark early interest, and drive onsite engagement with attendees and media. Videos are promoted in the Exhibitor Directory, Product Directory, and Virtual Media Center. New for 2026: All registered attendees will receive a pre-Show email in early January featuring the Video Library, helping them plan and get excited for all they can discover at the 2026 PGA Show. Upload your videos now to make your brand stand out before the Show.
Invite your customers to the Show with our Customer Invitation Program (a savings of up to $199), offering free registration and connecting you face-to-face with your biggest supporters.
Complimentary Editorial Exposure
Maximize your visibility with complimentary editorial opportunities available to PGA Show exhibitors. Share your product news and announcements with the outlets below to reach buyers, media, and the broader golf community before and during PGA Show Week.
The PGA Golf Exhibitions' partnership with Golf Business Technology, an international golf newsletter reaching 34k+ sports business professionals, provides PGA Show exhibitors with one free news release submission regarding PGA Show participation, available October 15, 2025, through January 23, 2026. The release must include details of participation in the PGA Show within the press release text.
- Format your release as a word document.
- Send your news release and any related high-quality JPEG images to [email protected] with subject line "2026 PGA Show" when submitting your release.
The PGA Golf Exhibitions' partnership with The Golf Wire, golf's daily electronic newsletter reaching 130,000 golf industry executive subscribers, provides PGA Show exhibitors with one free news release submission regarding PGA Show participation, available October 15, 2025, through January 23, 2026. The release must include details of participation in the PGA Show within the press release text.
Submitting Your News Release
- Format your release as a word document
- Send your news release and any related high-quality JPEG images to [email protected] with subject line "2026 PGA Show" when submitting your release.
- Each exhibiting company is allowed to submit one release per email, limited to a single release per company. who have purchased a New Exhibitor Package receive one full year of complimentary, unlimited press release submissions. To get started, contact Larry Olah at [email protected].
Special Offer from The Golf Wire
The Golf Wire is offering a 50% discount for One-Year Basic or Preferred News Release Packages to PGA Show exhibitors who are new subscribers. For more information about The Golf Wire corporate subscription rates and packages, visit www.thegolfwire.com or contact Larry Olah at [email protected].
The PGA Golf Exhibitions' partnership with The First Call, golf’s daily digital newsletter reaching thousands of consumers and golf industry executives, provides PGA Show exhibitors with one (1) free news release submission, available October 15, 2025, through Jan. 23, 2026. Submitted releases will appear in The First Call newsletter and on firstcallgolf.com. To qualify, each release must include details about your company’s participation in the PGA Show within the press release text.
Submitting Your News Release
- Format your release as a word document
- Send your news release and any related high-quality JPEG images to [email protected] with subject line "2026 PGA Show" when submitting your release.
- Each exhibiting company is allowed to submit one release per email, limited to a single release per company.
Special Offer from The First Call
The First Call is offering a 20% discount for a year-long subscription to submit unlimited press releases to any exhibitor that signs up prior the 2026 PGA Show. For information, contact Macy Monticello at [email protected].
Each Show day, PGA Show News brings all the news, events, new products, celebrity appearances and PGA Show Week happenings right to your mobile device or laptop.
Exhibiting companies are invited to share product introduction news and images for editorial consideration in the PGA Show News. This is not a paid-advertising program – it is a free submission opportunity of the products you plan to introduce at the 2026 PGA Show (embargoed until PGA Show Week).
Additionally, PGA Magazine will provide comprehensive Show coverage in PGA Magazine and PGAMagazine.com
Submit exhibitor product information and images to PGA Show News and PGA Magazine by emailing [email protected] with the subject line of “2026 PGA Show.”
The PGA of America digital team will provide extensive coverage of the event at PGA.com and on PGA of America social channels. Send exhibitor media announcements to [email protected] with the subject of “2026 PGA Show".
Golf Channel will broadcast live from PGA Show Demo Day at Orange County National Golf Center on January 20 and from its Show Floor studio, January 21–23. Coverage across GOLF TODAY, Golf Central, and GolfChannel.com will feature breaking industry news and innovative products for a global golf audience.
- To share your company and product announcements for Golf Channel editorial consideration, please send your announcement to [email protected] with the subject of "2026 PGA Show Exhibitor Announcement."
FREE Opportunity to Present New Products to Media
The International Network of Golf (ING) will host its second annual Media Showcase of New Products at the 2026 PGA Show, introducing five innovative exhibitor products to a live audience of media and industry professionals. The showcase takes place Thursday, January 22 at 12:30 p.m. in Room 312-A.
Participation is free for PGA Show exhibitors. To nominate your product, submit the online form by visiting inggolf.com/ing-media-showcase-of-new-products. Selected companies will be chosen by ING media members and invited to make a 10-minute presentation during the event.
At-Show Resources
During PGA Show Week, tap into these on-site resources to elevate your visibility, engage with media, and maximize real-time exposure.
PGA Golf Exhibitions provides a complimentary meeting room at the PGA Show Media Center for exhibitors to host 25-minute news conferences during PGA Show Week. Room setup, staging, and most A/V equipment are included at no charge.
To reserve a time slot, please contact [email protected] and include your preferred date and time for the reservation.
The PGA Show Media Center (Room W311 in the OCCC) serves as a central hub for editorial and influencer media to access working media spaces, private interview rooms, news conference facilities, media registration and a lounge for sponsored special events.
- Exhibitor Photography/Video Recording: If you plan to photograph or film your booth using an EAC photographer or video team, the EAC must agree to terms/conditions at the onsite Media Center and may photograph/record only the booth(s) with which they have contractual arrangements. (Please see exhibitor manual for additional details.)
- Exhibitor Show Floor Presentations/Special Events: Exhibitors utilizing wireless cameras, microphones, IFB/IEM or intercoms for Show floor presentations are required to request a complimentary assigned radio frequency from Professional Wireless Systems. (Request link coming soon)
During the PGA Show, you may encounter a variety of accredited media representatives:
- Editorial Media: Writers, editors, photographers, and producers covering golf, business, and lifestyle topics for established outlets.
- Influencers: Content creators with active, engaged audiences who share golf and lifestyle content on social platforms.
- Non-Editorial Media: PR or communications professionals from media outlets, allied golf organizations, or exhibitor-contracted agencies.
All media badges provide access to the PGA Show Media Center, though the working area is reserved for editorial media only.
Other Useful Information
Share your PGA Show journey, before and during the event, using #PGAShow. Tag us in your posts to help amplify your brand, products, and onsite experiences across our official channels.
Tag the PGA Show: Facebook: /PGAShow | Instagram: @PGAGolfShows | X: @PGAShow | YouTube: /PGAGolfExhibitions | LinkedIn: /PGAGolfShow | TikTok: @PGAShow
Before creating any marketing materials or digital assets referencing the PGA Show, please review the PGA Show Brand and Logo Usage Guidelines to ensure proper and approved use of event branding.
FREE News Release Submission to The Golf Wire
The PGA Golf Exhibitions' partnership with The Golf Wire, golf's daily electronic newsletter reaching 130,000 golf industry executive subscribers, provides PGA Show exhibitors with one free news release submission regarding PGA Show participation, available between October 15, 2024, through January 24, 2025. The release must include details of participation in the PGA Show within the press release text; use an e-mail subject heading of "Wire: PGA Show 2025" & be sent to [email protected].
- News release should be attached as a word document and any images as jpegs. Limit one release per exhibiting company; one release per email.
- Exhibitors with a “New Exhibitor Package” receive one full year of free unlimited news release submissions. Contact Larry Olah at [email protected] to begin your submissions.
- All other new exhibitors can receive a 50% discounted One-Year Basic or Preferred News Release Package.
- For more information about The Golf Wire corporate subscription rates and packages, visit www.thegolfwire.com or contact Larry Olah at [email protected].
FREE News Release Submission to The First Call
The PGA Golf Exhibitions' partnership with The First Call, golf’s daily digital newsletter reaching thousands of consumers and golf industry executives, provides PGA Show exhibitors with one (1) free news release submission regarding PGA Show participation, available through Jan. 24, 2025. The release will run in The First Call newsletter and be posted online (firstcallgolf.com) and must include details of participation in the PGA Show within the press release text; use an email subject line of "PGA Show 2025" and be sent to [email protected].
FREE Product Submission to PGA Show News & PGA Magazine
Each Show day, PGA Show News brings all the news, events, new products, celebrity appearances and PGA Show Week happenings right to your mobile device or laptop.
Exhibiting companies are invited to share product introduction news and images for editorial consideration in the PGA Show News. This is not a paid-advertising program, but a free submission opportunity of the products you plan to introduce at the 2025 PGA Show (embargoed until PGA Show Week).
PGA Magazine will provide comprehensive Show coverage in PGA Magazine and PGAMagazine.com
Submit exhibitor product information and images to PGA Show News and PGA Magazine by emailing [email protected] with the subject line of “PGA Show 2025.”
PGA.com
The PGA digital team will provide extensive coverage of the event at PGA.com and on PGA of America social channels. Send exhibitor media announcements to [email protected] with the subject of “PGA Show 2025.”
Golf Channel
Golf Channel will broadcast live from the range at PGA Show Demo Day, Jan. 21, and from their Show Floor studio, Jan. 22-24. GOLF TODAY, Golf Central and GolfChannel.com will cover breaking industry news and feature innovative products for the upcoming golf season to their worldwide golf consumer audience.
To share your company and product announcements taking place at the PGA Show with the Golf Channel news staff for editorial consideration, please send your announcement to [email protected] with the subject of "PGA Show Exhibitor Announcement."
Demo Day Media Center
- Location: OCN Range
- Hours: 9:00AM– 5:00PM
- Working media tables, power/charging stations, WiFi (editorial media only)