About the PGA Show

Driving the Global Golf Industry Forward

Join the world’s largest golf gathering – the premiere destination for the business of the sport.

The PGA Show brings together the people that make golf possible - professionals, owners, vendors, leaders and more - to shape the future of the game. Whether you attend for your company, your facility, or your career, you’ll find value by experiencing the latest in golf innovation, connecting with key industry players, and learning new business skills.

Now in its 73rd year, the PGA Show is a partnership between Reed Exhibitions (RX) and the PGA of America. The event will return to Orlando from Jan 20 - 23, 2026 and remains trade-only.



Today’s Show Highlights

Demo Day
12:00 PM – 5:00 PM
Orange County National Golf Center

PGA Show Demo Day is the perfect start to PGA Show week, providing you with the unparalleled opportunity to field test the latest products & technology in real life conditions from golf’s most recognizable equipment and technology brands, offering their latest products for testing.

Presenting sponsors:

In partnership with:


Show Hours

PGA Show Demo Day

Orange County National

Tuesday, January 20

HOURS
9:00 AM – 5:00 PM

*PGA & LPGA Professionals, Editorial Media & Invited Guests can arrive starting 9:00 AM.

PGA Show Education

Orange County Convention Center – West Concourse

Tuesday, January 20
9:30 AM – 5:30 PM*

Wednesday, January 21
8:30 AM – 5:00 PM

Thursday, January 22
8:30 AM – 5:00 PM

Friday, January 23
8:30 AM – 12:00 PM

*Sessions will run from 9:30 AM to 2:15 PM during Demo Day at OCN. Education sessions at the OCCC will run from 9:30 AM to 5:30 PM.

PGA Show Exhibits

Orange County Convention Center – West Concourse

Wednesday, January 21
8:30 AM – 6:00 PM

Thursday, January 22
8:30 AM – 6:00 PM

Friday, January 23
8:30 AM – 2:00 PM



PGA Show Winter Jam

Get ready for an unforgettable evening of music, community, and celebration with a live performance from country superstar, Dustin Lynch! It’s the perfect opportunity to unwind and connect after a productive day of business.

Want to meet Dustin and be up close during his performance?

Purchase the CHAMPIONS PASS for exclusive perks including the chance to win a meet & greet and access to the front row viewing area!


Explore the PGA Show

Education

PGA Show Education provides
tailored learning opportunities and networking to enhance your skills and drive career success.

Events & Experiences

The PGA Show offers exciting events and experiences that foster community and meaningful interactions while celebrating the game of golf.

Show Floor

The PGA Show Floor showcases
over 1,000 brands, offering the latest in golf equipment, technology, apparel, and services.





Co-located with the PGA Show

Functional Fabric Fair Winter Edition is the curated sourcing event for performance fabrics, trims, and sustainable innovations. Designed for apparel professionals across outdoor, golf, and active lifestyle markets, it connects a vetted mix of premium suppliers with leading designers, product developers, and sourcing teams.  





At the PGA Show, Everyone Belongs

We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer.
Now, be YOU.



At the PGA Show, Everyone Belongs

We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer.
Now, be YOU.



My Show

Make the most out of the PGA Show by planning with My Show!

  • Review your personalized exhibitor recommendations
  • Discover the latest and greatest products for your business
  • Build your network of industry leaders
  • Learn from experts and thought leaders in world-class sessions that are perfect for you

Get started today and see how My Show can help you get the most out of your PGA Show!



See What Your Peers Had to Say

First-Time Attendee

PGA of America Golf Professional

Loyal Attendee



Exhibit at the PGA Show

The PGA Show is the ultimate global event for the golf industry, providing you with the opportunity to showcase innovative products, gain unmatched exposure and connect with thousands of golf industry professionals.


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Show Location 

Orange County Convention Center | Orlando, FL

Show Dates / Hours 

Tuesday, January 20 (Demo Day & Education):
9:00 AM – 5:00 PM
Note: Tee #3 sessions run from 9:30 AM to 3:00 PM at OCN. Education sessions at OCCC begin at 2:00 PM.

Wednesday, January 21: 8:30 AM – 6:00 PM

Thursday, January 22: 8:30 AM – 6:00 PM

Friday, January 23: 8:30 AM – 2:00 PM

Frequently Asked Questions

FAQs

Show Information 

Tuesday, January 20: Demo Day at Orange County National Golf Center (OCN) and Education sessions at OCN & Orange County Convention Center (OCCC)

Wednesday – Friday, January 21–23: PGA Show Exhibits and Education at the Orange County Convention Center (OCCC)

Tuesday, January 20 (Demo Day & Education):
9:00 AM – 5:00 PM
Note: Tee #3 sessions run from 9:30 AM to 3:00 PM at OCN. Education sessions at OCCC begin at 2:00 PM.

Wednesday, January 21: 8:30 AM – 6:00 PM

Thursday, January 22: 8:30 AM – 6:00 PM

Friday, January 23: 8:30 AM – 2:00 PM

Registration and Eligibility

Registration for the 2026 PGA Show is now open! Whether you're attending for the first time or returning, there are several badge types available to suit your needs including Exhibits-Only, All-Access Education Passes, and Single-Day Education Passes.

💡 Pro Tip: Pricing varies based on when you register—early registrants receive the best rates, so don’t wait!

Thank you for your interest in the 2026 PGA Show! 

While you may continue to register online at this time, review of qualifications will take place at onsite at the registration. 

Registrants signing up after January 12 are required to present valid credentials at a registration desk during the show to receive their badge.

The PGA Show is a trade-only event for qualified golf industry professionals.

If you’re having trouble finding your confirmation email, try searching your inbox for a message from [email protected]. This is the sender for all registration-related communications. Be sure to also check your junk or spam folders.

Still can’t find it?

Badges will not be mailed prior to the PGA Show. All attendees must pick up their badges onsite at the Orange County Convention Center during designated registration hours.

Badges can be picked up onsite at the PGA Show registration area. To collect your badge, you’ll need to present your confirmation email and a valid government-issued photo ID. 

For a faster check-in experience, take advantage of our Scan & Go kiosks, available in the registration area. Simply scan the QR code from your confirmation email to print your badge on the spot. Additional instructions, including registration hours, will be shared closer to the event.

As a valued PGA of America Golf Professional, you’re eligible to extend the PGA Show experience to up to 5 guests. Please note that guest invitations are limited to individuals with business-related roles or immediate family. We appreciate your consideration in helping us maintain a professional environment on the Show floor.

 

We understand that plans can change. Please review the following cancellation policy before registering:

  • All registration fees are non-refundable and registrations may not be shared or transferred to colleagues or other industry professionals.
  • Cancellation requests must be submitted in writing and include the return of any issued badges or confirmation materials before processing can begin.
  • All requests are subject to review and will be processed no earlier than two (2) weeks after the conclusion of the PGA Show.
  • If your cancellation request is approved, you can apply your payment toward next year’s PGA Show Education Programs or opt for a refund, less a $100 cancellation processing fee.
  • All participants assume full responsibility for their participation, including loss or damage to personal property, and release Show management and its affiliates from liability related to attendance.

Cancellation Request Submission:

Please send your cancellation request to:

Cancellation – 2026 PGA Show c/o Reed Exhibitions
401 Merritt 7
Norwalk, CT 06851
Attn: Customer Service

Or fax to: 203-840-9628

Hotel & Travel

Use Connections Housing, the only official housing vendor for discounted rates and best selection.

Yes, complimentary shuttle service is provided from select official hotels to the Orange County Convention Center. Additionally, a dedicated shuttle runs from the Convention Center to Demo Day at Orange County National Golf Center — just remember to pick up your badge first before boarding! More information will be available closer to the Show.

 

Exhibitors, Education and Events

Browse our Exhibitor Directory to discover both emerging innovators and established industry leaders. You can filter by categories such as apparel, equipment, technology, accessories, and more, making it easy to find the companies that matter most and plan your visit efficiently. 

The list of exhibiting companies is available and updated continuously as brands sign on to participate.

Yes, access to PGA Show Education sessions are available with either an All-Access Education Pass or a 1 Day Education Pass.

We highly recommend the All-Access Pass, which offers the best value and unlocks the full education experience. In addition to attending sessions across all eligible days, All-Access badge holders receive exclusive benefits, including entry to the All-Access lounge, reserved seating, a daily food voucher and more. The full education schedule and pass details are available.

PDR stands for Professional Development Requirement credits. These are continuing education credits earned by PGA of America Golf Professionals to maintain their membership in good standing and stay up to date on best practices, leadership, teaching, and industry knowledge. 

PDR credits can be earned simply by attending the PGA Show, with additional credit opportunities available through participation in PGA Show Education sessions and other qualifying activities.

A complete breakdown of eligible opportunities is now available.

Special Events at the PGA Show include Demo Day, the Fashion Show and the PGA Show Winter Jam. Explore the experiences that make the PGA Show more than just a trade show.

Other Useful Information

There is no formal dress code for the PGA Show. However, we recommend wearing comfortable, professional golf or business casual attire. With a full schedule of walking, networking, and interactive experiences across multiple venues, supportive footwear is a must to stay comfortable throughout the day. Layered clothing is also a good game plan, as temperatures can vary indoors and outdoors between Demo Day at Orange County National and the Convention Center.

The safety and well-being of our attendees, exhibitors, partners and staff is always our highest priority. We are committed to creating a secure and comfortable environment at the PGA Show.

To ensure this, we work closely with the venue, trusted security vendors, and local, state, and federal law enforcement agencies, as well as public health officials and advisors. Together, we proactively assess potential risks and implement comprehensive safety and security plans tailored to each event.

Yes, wellness rooms are available throughout the West, South, and North concourses. These spaces are designed to support a variety of needs, including nursing, prayer, meditation, medical requirements, or simply taking a quiet moment away from the hustle and bustle of the Show Floor.

Access your exclusive Exhibitor Resources, an insider's guide packed with FAQs, strategic insights, and proven tools that will set you apart. Be sure to check back as the Show approaches for updates to these resources.