More to Explore at the PGA Show

A guide to PGA Show experiences, education and opportunities for AGM members    

The PGA Show brings together the products, expertise and industry relationships that golf retail professionals can put to work in their shops. For AGM members, the week combines dedicated AGM programming with opportunities across the PGA Show to discover products, connect with brands and peers and gain perspectives from across the golf industry.

January 26–29, 2027
Orange County Convention Center | Orlando, Florida
AGM Booth Location: #5146  

AGM Retail Conference

January 26, 2027
8:00 AM – 7:00 PM  

The AGM Retail Conference brings golf retail professionals together for a focused day of education, conversation and practical strategies they can bring back to their shops.  

AGM Product Preview

January 26, 2027
5:00 PM - 7:00 PM  

Get an early look at products and brands before the PGA Show Floor opens. The AGM Product Preview gives golf retail professionals an opportunity to discover product lines, connect with vendors and identify products and companies they may want to explore further during the Show.  

Education is a core part of the PGA Show experience, with programming covering topics and perspectives from across the business of golf. AGM members can add PGA Show Education to their experience with an Advance Pass for one full day of Education or a Premier Pass for the complete Tuesday-Friday Education program. Please note complimentary as an AGM member you receive access to Key notes and Sponsored sessions.  

Explore apparel, accessories, equipment, technology and gifting from brands across golf. See products firsthand, compare options and connect directly with brands. Throughout the PGA Show Floor, dedicated destinations provide even more ways to discover products and experiences relevant to golf retail.  

Explore apparel, accessories, equipment, technology and gifting from brands across golf. See products firsthand, compare options and connect directly with brands. Throughout the PGA Show Floor, dedicated destinations provide even more ways to discover products and experiences relevant to golf retail.  

PGANOW

Plan your visit, discover the exhibitors and sessions that matter most, build valuable connections and keep everything you need to strengthen your event performance in one place before, during, and after the show.

Top Tips

  • Start planning before you arrive
  • Collect information as you go
  • Check your personalized recommendations
  • Keep your event summary for follow-up  

Colleqt
Get Exhibitor Information Fast with Colleqt Simply scan the Colleqt QR code located at each exhibitor's booth for immediate access to comprehensive information about each exhibitor. This convenient approach guarantees you can save exhibitor contact information directly to your phone and eliminates the need for carrying around traditional business cards and brochures.  

Connect with colleagues, brands and professionals from across golf through special events and industry gatherings throughout PGA Show week. Signature events include the PGA Show Demo Day, Fashion Show & Reception and Winter Jam, with additional events and receptions added as the schedule develops.