NEW “PGA Show Winter Jam”
Concert Announced for 2024 Event

Major headliner, with additional supporting music acts, will perform an after-hours concert on Thursday, Jan 25, exclusively for PGA Show Attendees.

FRISCO, Texas (Oct. 11, 2023) – PGA Golf Exhibitions and the PGA of America announced the debut of the first annual PGA Show Winter Jam, an after-hours concert experience, on Thursday evening, January 25, 2024, in a new concert lounge in Hall E of the Orange County Convention Center. All registered PGA Show attendees will receive complimentary admission to enjoy performances by a major music artist headliner, along with additional supporting music acts, beginning at 6 p.m.

The PGA Show Winter Jam headline artist will be announced later this month and golf industry professionals are invited to follow PGA Show social channels beginning today for clues to guess the artist ahead of the announcement. Additionally, PGA HOPE will be the concert’s charitable partner. Veterans, Active Military, PGA HOPE certified PGA of America Golf Professionals, PGA HOPE Ambassadors, and PGA HOPE graduates will be honored as special guests.

The PGA Show, the longest running and largest global business gathering of the golf industry, returns to Orlando for the 71st edition of the annual event, January 23-26, 2024. The PGA Show is open exclusively to the golf industry and is not a public event. Registration is now open at

“We can’t wait to debut the PGA Show Winter Jam concert at the 2024 PGA Show,” said PGA Golf Exhibitions Vice President Marc Simon. “The surge in golf participation in recent years has been exciting and challenging for all who are passionate in their roles to serve the game. The concert is our way of showing appreciation for those efforts and an opportunity for us all to gather and unwind after a busy Show Day, enjoy music from a major music artist and have a good time while continuing to network with peers.”

The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will bring together thousands PGA of America Golf Professionals, LPGA Professionals, golf buyers and industry executives from around the world who will source new products from nearly 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf leaders to drive continued growth of the sport and the business of golf.

PGA Show Week also will include multiple allied industry events, including the AGM Retail Conference (Jan. 23) and the PGA Show Education Conference (Jan. 23-26) at the Orange County Convention Center (OCCC) and the NGCOA’s Golf Business Conference (Jan. 22-24) at both the Rosen Centre Hotel and the Convention Center. The PGA Show Demo Day – where golf industry professionals test the latest innovations outdoors and learn best practices in coaching, club fitting and range operations – will be held Tuesday, Jan. 23, at Orange County National Golf Center. PGA Show exhibits, demonstrations, presentations and exciting, new special events will fill out the industry calendar Wednesday - Friday, Jan. 24-26, at the Convention Center.  

Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at Attendees will receive complimentary admission to the PGA Show Winter Jam by showing their event badge at the door. There is no PGA Show registration fee for qualified golf industry professionals through Dec. 1, 2023. Beginning Dec. 2, 2023, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through Jan. 21, 2024, and a $199 fee at the PGA Show through Jan. 26, 2024.



About PGA Golf Exhibitions

The PGA Show, PGA Buying & Education Summit and PGA Show Connects are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. The mid-season PGA Show Buying & Education Summit and the PGA Show Connects digital platform connect the industry year-round and drive business leading up to the annual PGA Show. Learn more  at  and follow us on “X”Instagram and  Facebook.


About the PGA of America

The PGA of America is one of the world’s largest sports organizations, composed of more than 29,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, participation and inclusion in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit and follow us on X, formerly known as Twitter, Instagram and Facebook.


About RX (Reed Exhibitions) & RELX


RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at approximately 400 events in 22 countries across 42 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people.  RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.


RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 35,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.  Note: Current market capitalization can be found at



Media Contacts:

PGA Show/Media: Sherry Major, [email protected]
PGA Show/Exhibitor: Gregory Scott, [email protected]
PGA Show/VIP Buyer Program:  Lisa Langas, [email protected]
PGA of America/Media: Jesse Dodson, [email protected]