2027 PGA Show to Help Drive Golf Forward with New Event Enhancements, Jan. 26-29 in Orlando

With more than 1,150 participating brands across a packed Show Floor within 1.1 million square feet of the convention center, the PGA Show brings an expansive range of new products, technologies, services and innovations together under one roof, giving attendees the opportunity to see, experience, compare and evaluate what’s new and what’s possible firsthand.

For 2027, the PGA Show is investing in discovery experiences designed to make that exploration even more productive, with enhancements to Racquet Sports at the PGA Show and the New Product Zone; the introduction of The Next Drop (emerging apparel brands) following a successful launch at the summer PGA Buying Summit; plus an enhanced experience in the newly branded Performance Zone, focused on golf performance, fitness, health, wellness, recovery, longevity and nutrition.

“We are investing in the experiences, resources and partnerships that make it easier for professionals to discover what’s new firsthand, gain knowledge and build the relationships that help move their businesses and the game forward,” said PGA Show Vice President Marc Simon. “The result is an unmatched platform where professionals from across the industry can come together, share ideas and expertise, and find new opportunities to put to work throughout the year.” 

Education remains a cornerstone of the PGA Show, providing opportunities for professionals to build on the expertise they already bring, broaden their perspective, challenge their thinking and find new approaches to put to work. The 2027 education program will feature dozens of sessions each day across teaching and coaching, executive management, golf operations, retail strategies, technology and other topics shaping the business of golf. The program will combine keynote presentations, classroom education, hands-on workshops and networking opportunities designed to turn ideas into practical action.

Each Show Day offers a robust and diverse offering of education sessions. New for 2027, expanded hands-on teaching and coaching workshops will be added to Demo Day, while focused retail operations classroom sessions will be offered Tuesday before the Show Floor opens. Additional new racquet-industry education will also debut on Tuesday, new “lunch-and-learn” programs will be introduced on Wednesday and Thursday, and the PGA of America will add multi-hour Member workshops on Friday combining classroom learning with hands-on experiences. Education sessions will be complemented by daily industry programming across six Show Floor stages.

As the largest annual gathering of PGA of America Golf Professionals, the PGA Show also provides a powerful opportunity for the Association’s membership to exchange ideas with peers and gain perspectives from across the industry.

“Our PGA of America Golf Professionals are the grassroots catalyst for the business and growth of the game,” said PGA of America Acting President Nathan Charnes, PGA. “The PGA Show brings us together with the broader industry at an important moment each year, giving us the opportunity to share the expertise we already bring, gain new perspectives from one another and from the broader industry, and take those insights back to our facilities, our businesses and our communities. When we come together, what each of us takes from the PGA Show becomes something greater—a collective ability to strengthen our businesses, grow as professionals and shape the future of the game we all serve. Through these unmatched face-to-face networking opportunities, our Members establish vital connections across every sector of the golf industry that fuel both personal career growth and business success for years to come.”

The PGA Show is also investing in more ways for professionals to reconnect with peers, meet people they should know and build relationships that continue beyond a single conversation.

Enhanced attendee lounges, new racquet-industry networking opportunities, education-based networking and the PGA Show’s signature special events will create more places and opportunities to connect throughout the week. Demo Day, the Industry Welcome Reception, Fashion Show and Winter Jam Concert will once again bring the industry together through shared experiences, while co-located events and programming by national golf organization will expand the opportunities to engage with communities across the business of golf.

Detailed announcements regarding 2027 enhancements will follow in the coming weeks.

The PGA Show, produced in partnership by the PGA of America and PGA Golf Exhibitions, takes place Jan. 26-29, 2027, at the Orange County Convention Center in Orlando, Florida. Industry professionals are encouraged to save the date and make the PGA Show part of their 2027 professional calendar. Attendee registration is scheduled to open in late September. 

Be among the first to know when registration opens: Sign up for 2027 PGA Show registration updates.

For more information, visit PGAShow.com.