Racquet Sports at the PGA Show Expands for 2027 with New Brands, Education, and Events

With more than 18,000 square feet of exhibits and experiences and more than 70 participating brands, the 2027 experience will feature the return of leading brands such as JOOLA, AFP Courts/Adidas, Muev, Franklin Sports and Paddletek, while welcoming first-time exhibitors including USA Padel, Six Zero Pickleball, Pro Pickle and other emerging companies.

Across the event, attendees can explore new products, apparel, technology, services and innovations, with opportunities to see, compare and test products firsthand through on-court pickleball and padel access, professional demonstrations and other product experiences. New for 2027, the Center Court Lounge will expand the experience with enhanced product and apparel displays, industry presentations and content creator programming, creating a new destination to discover products, ideas and perspectives from across the industry.

The new Racquet Sports Education Program will take place Tuesday, Jan. 26, bringing professionals and associations from across racquet sports together for a day of education, conversation and networking before the Show Floor opens.

Led by the Director’s Club of America, International Association of Pickleball and Padel Facilities (IAPPF) and Racquet Sports Professionals Association (RSPA), sessions will cover topics ranging from racquet sports as a capital investment to the continued growth of pickleball and padel in North America, giving attendees opportunities to gain business insights, broaden their perspectives and engage with peers and industry leaders. Attendees also will have the opportunity to earn professional education credits.

Following the Racquet Sports Education Program on Tuesday, Jan. 26, registered professionals will be invited to the first-ever Racquet Sports Networking and Cocktail Kickoff Reception at the USTA National Campus in Lake Nona, in partnership with the United States Tennis Association. Shuttles will be provided to and from the event, where attendees can participate in live pickleball and tennis demonstrations, watch celebrity tennis exhibitions and enjoy food and beverage while connecting with colleagues from across the industry.

The 2027 experience also marks the second year of the Celebrity Pickleball Pro-Am presented by Matt Manasse, building on the event’s debut in 2026 and adding another opportunity to bring professionals, brands and personalities together through the sport. The tournament, held on the same courts attendees can use throughout the event, gives attendees a front-row look at the action, creating an engaging spectator experience that brings the energy and entertainment of pickleball directly into the PGA Show. The second-year event will feature professional pickleball and tennis talent alongside former NFL and MLB athletes. Attendees also can enjoy complimentary food and beverage and opportunities to win products from participating Racquet Sports brands.

At Racquet Sports at the PGA Show, industry professionals can explore products, gain new perspectives and connect with others across racquet sports, while also benefiting from the broader access available through the PGA Show.

“Racquet Sports at the PGA Show gives professionals access to products, people and ideas from across the business,” said Nick Mastro, Event Manager, Racquet Sports at the PGA Show. “That access can lead to a new discovery, a different perspective or a conversation that changes how they approach an opportunity. And being part of the broader PGA Show extends that access even further, putting more people, expertise and ideas within reach.”

Additional announcements about participating brands, education, experiences and special events will be made in the coming months.

The 2027 PGA Show, produced in partnership by the PGA of America and PGA Golf Exhibitions, takes place Jan. 26–29, 2027, at the Orange County Convention Center in Orlando, Florida. Industry professionals are encouraged to save the date and make Racquet Sports at the PGA Show part of their 2027 professional calendar. Attendee registration is scheduled to open in early October.

Be among the first to know when registration opens: Sign up for 2027 PGA Show registration updates.

For more information, visit PGAShow.com.