2027 PGA Show Registration Opens with New Options for Racquet Sports Professionals

New for 2027, three badge options give industry professionals the flexibility to choose the PGA Show experience that fits their priorities.

The Core badge provides the essential PGA Show experience, with three days of Show Floor access, industry programming, keynote sessions, sponsored education sessions and signature events including the Racquet Sports Networking and Cocktail Kickoff Reception at the USTA National Campus, Celebrity Pickleball Pro-Am, Demo Day, the Fashion Show and Winter Jam concert. Attendees also receive mobile tools to save exhibitor information and personalized exhibitor recommendations to help identify products and companies relevant to their interests.

The Advance badge builds on Core with focused professional development, including the new Racquet Sports Education Program on Tuesday, January 26, or the attendee’s choice of one full day of PGA Show Education, a personalized learning path and a Learning Toolkit. Attendees can also connect with session speakers and fellow professionals at a Wednesday evening education networking reception. Advance includes a PGA Show certificate of completion and applicable PDR credits for eligible PGA of America Members. Continuing education credits may also be available through participating golf and racquet professional organizations, subject to their requirements.

The Premier badge builds on Core and Advance with access to the complete four-day PGA Show Education program, Tuesday through Friday, along with enhanced access, amenities and opportunities to connect. Premier badges include reserved priority seating at all education sessions; access to an exclusive Premier Lounge for networking and meetings; lunch vouchers for Wednesday and Thursday; a dedicated registration desk with expedited badge pickup; early Show Floor access for scheduled appointments beginning at 7:30 a.m. and a limited-edition executive gift item.

Attendees also can add an After-Hours Pack to enhance their access and experience at the PGA Show’s after-hours signature events. The add-on includes reserved VIP seating at the Fashion Show, drink tickets for the Fashion Show Reception, a Winter Jam Kickoff Reception, Fast Track entry to Winter Jam, an exclusive Winter Jam viewing area, concert drink tickets, a gift bag, store credit to the PGA Show merchandise store and a commemorative concert item.

The expanded 2027 Racquet Sports experience will feature more than 70 participating brands across over 18,000 square feet of exhibits and experiences, giving professionals opportunities to explore products firsthand, compare options and connect directly with the companies behind them.

New for 2027, the Racquet Sports Education Program on Tuesday, January 26, will offer dedicated professional development opportunities before the Show Floor opens. A new Racquet Sports Networking and Cocktail Kickoff Reception at the USTA National Campus will provide another opportunity to connect with industry peers, while the second annual Celebrity Pickleball Pro-Am, hosted by Matt Manasse, returns as part of the week's programming.

Together, these experiences give racquet professionals opportunities to discover products relevant to their facilities and businesses, exchange ideas with peers, and strengthen relationships across the racquet sports industry.

The 2027 PGA Show will continue to bring the people, products and expertise of the golf industry together in one place, giving professionals opportunities to see what’s new, share knowledge, gain perspective and make connections across the industry. More than 1,150 participating brands will showcase new products, technologies, services and innovations across the Show Floor, while the Education Program will feature dozens of sessions each day across teaching and coaching, executive management, golf operations, retail strategies, technology and other areas of the business. Throughout the week, professionals also will have opportunities to build connections through attendee lounges, education-based networking, industry events and signature experiences including Demo Day, the Fashion Show & Reception and Winter Jam concert.

Racquet sports professionals can now register for the 2027 PGA Show at PGAShow.com and choose the badge option that best fits how they want to experience the Show. PGA of America Golf Professionals, LPGA Professionals and International PGA Members are eligible for complimentary Core registration and special Advance and Premier pricing. Other eligible golf and racquet sports professionals can take advantage of early registration savings across all badge types through November 8, 2026.

Full details on Core, Advance and Premier, including badge access, benefits and pricing, are available at PGAShow.com.

The PGA Show, produced in partnership by the PGA of America and PGA Golf Exhibitions, takes place January 26–29, 2027, at the Orange County Convention Center in Orlando, Florida.

For more information and to register, visit PGAShow.com.