2027 PGA Show Registration Opens with New Options for How Industry Professionals Experience the Show
The 74th PGA Show returns Jan. 26-29 in Orlando with new badge options offering flexible access to industry programming and events.
FRISCO, Texas (Oct. 15, 2026) – Industry professionals can now register online at PGAShow.com for the 2027 PGA Show and choose the registration option that best fits how they want to experience the industry’s 74th annual global business gathering, Jan. 26-29, at the Orange County Convention Center in Orlando, FL
New this year, qualified industry professionals can select Core, Advance or Premier badges, giving them more flexibility in how they experience the PGA Show. Whether attendees are focused on discovery and connections, adding a day of professional development, or experiencing the full PGA Show, there’s a pass designed around how they want to spend their time at the event.
The 2027 PGA Show brings more than 1,150 participating brands together across 1.1 million square feet of the convention center, attracting an annual attendance of more than 30,000 PGA of America Golf Professionals, business leaders and industry participants from around the world. Additionally, Racquet Sports at the PGA Show will return for a third year with more than 70 brands across tennis, pickleball, padel and more, along with new product and networking experiences and a dedicated Racquet Sports Education Program within the larger PGA Show experience.
The PGA Show is the largest annual gathering of PGA of America Golf Professionals, uniting Association Members with the broader golf industry to discover new products and ideas, exchange expertise and build relationships. PGA of America Golf Professionals, LPGA Professionals and International PGA Members will continue to receive complimentary Core registration, with additional savings available when upgrading to Advance or Premier.
“The PGA Show brings together an extraordinary breadth of the industry, and every professional comes with a different reason for being here,” said PGA Show Vice President Marc Simon. “Our new attendee options give professionals the flexibility to choose how they want to engage, whether focusing on discovery and connections, adding a day of professional development or experiencing full access to all the PGA Show has to offer. They can take what they discover, learn and build at the Show back to their businesses, facilities and careers, and put it to work throughout the year.”
Choose How to Experience the PGA Show
The Core badge provides the essential PGA Show experience, with three days of Show Floor access, signature events including Demo Day, the Fashion Show and Winter Jam concert, Show Floor programming, keynote sessions and sponsored education sessions. Attendees also receive mobile tools to save exhibitor information and personalized exhibitor recommendations to help identify products and companies relevant to their interests.
The Advance badge builds on Core with focused professional development, including the attendee’s choice of one full day of PGA Show Education, a personalized learning path and a Learning Toolkit. Attendees can also connect with session speakers and fellow professionals at a Wednesday evening education networking reception. Advance includes a PGA Show certificate of completion and applicable PDR credits for eligible PGA of America Members. Continuing education credits may also be available through participating golf and racquet professional organizations, subject to their requirements.
The Premier badge builds on Core and Advance with access to the complete four-day PGA Show Education program, Tuesday through Friday, along with enhanced access, amenities and opportunities to connect. Premier badges include reserved priority seating at all education sessions; access to an exclusive Premier Lounge for networking and meetings; lunch vouchers for Wednesday and Thursday; a dedicated registration desk with expedited badge pickup; early Show Floor access for scheduled appointments beginning at 7:30 a.m. and a limited-edition executive gift item.
Attendees also can add an After-Hours Pack to enhance their access and experience at the PGA Show’s after-hours signature events. The add-on includes reserved VIP seating at the Fashion Show, drink tickets for the Fashion Show Reception, a Winter Jam Kickoff Reception, Fast Track entry to Winter Jam, an exclusive Winter Jam viewing area, concert drink tickets, a gift bag, store credit to the PGA Show merchandise store and a commemorative concert item
The 2027 PGA Show - More Ways to Discover, Learn and Connect
The 2027 PGA Show will continue to bring the people, products and expertise of the golf industry together in one place, giving professionals opportunities to see what’s new, share knowledge, gain perspective and make connections across the industry. More than 1,150 participating brands will showcase new products, technologies, services and innovations across the Show Floor, while the Education Program will feature dozens of sessions each day across teaching and coaching, executive management, golf operations, retail strategies, technology and other areas of the business. Throughout the week, professionals also will have opportunities to build connections through attendee lounges, education-based networking, industry events and signature experiences including Demo Day, the Fashion Show & Reception and Winter Jam concert.
Racquet Sports at the PGA Show: A Dedicated Experience Within the Show
Racquet Sports at the PGA Show returns for its third year as a dedicated experience within the PGA Show, bringing together product discovery, education, live programming, networking and industry events across tennis, pickleball, padel and more. The 2027 experience will feature more than 18,000 square feet of exhibits and experiences, a new Racquet Sports Education Program on Tuesday before the Show Floor opens, the first-ever Racquet Sports Networking and Cocktail Kickoff Reception and the second annual Celebrity Pickleball Pro-Am hosted by Matt Manasse. Professionals attending Racquet Sports at the PGA Show also have access to the broader PGA Show, extending opportunities to discover products, gain perspectives and connect across the golf and racquet sports industries.
Registration Now Open
Registration for the 2027 PGA Show and Racquet Sports at the PGA Show is now open exclusively to industry professionals at PGAShow.com. PGA of America Golf Professionals, LPGA Professionals and International PGA Members may register for the Core experience at no charge and receive additional savings on Advance and Premier access throughout the registration schedule. Other golf and racquet industry personnel will receive early registration savings across all badge types today through Nov. 8, 2026. Full details on Core, Advance and Premier, including access, benefits and pricing, are available at PGAShow.com.
The PGA Show, produced in partnership by the PGA of America and PGA Golf Exhibitions, takes place Jan. 26-29, 2027, at the Orange County Convention Center in Orlando, Florida.
For more information and to register, visit PGAShow.com.
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About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit - Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the midseason PGA Buying Summit drive the golf business by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on X, Instagram, and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 30,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data and technology to build businesses for individuals, communities and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Nicole Mayberry, nmayberry@pgahq.com
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