The popular New Product Zone, a Show floor destination that some 87% of attendees visit, will showcase hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor location in Booth #3355.

Best New Product Award

A panel of award-winning PGA Professionals and top golf buyers vote for three best new products among the merchandise displayed in the PGA Show New Product Zone. Judging criteria includes aesthetics, uniqueness, fills a consumer need and packaging/merchandising support. Winners are presented with the “Best New Product” Award in the New Product Zone.


An innovative, two-in-one neck and face mask that prevents sun damage

Tour Striker INC

Provides coaches and players with instruction and training aids

WizPak Golf

The world’s first luxury golf bag with premium sound