Overview & Hours
Driving the Global Golf Industry Forward
Join the world’s largest golf gathering – the premiere destination for the business of the sport.
The PGA Show brings together the people that make golf possible - professionals, owners, vendors, leaders and more - to shape the future of the game. Whether you attend for your company, your facility, or your career, you’ll find value by experiencing the latest in golf innovation, connecting with key industry players, and learning new business skills. Now in its 73rd year, the PGA Show is a partnership between Reed Exhibitions (RX) and the PGA of America. The event will return to Orlando from Jan 20 - 23, 2026 and remains trade-only.
Demo Day
Orange County National Golf Center (OCN)
Tuesday, January 20, 2026
9:00 AM – 5:00 PM
Access Schedule:
9:00 AM: PGA of America Golf Professionals along with their staff and guests, LPGA Professionals, VIP Buyer Club Members and VIP Media
12:00 PM: General access for all registered attendees
Note: Demo Day will take place rain or shine.
Education
West Hall E/F Corridor Meeting Rooms, Orange County Convention Center (OCCC)
Tuesday, January 20 - Friday, January 23, 2026
Tuesday: 9:30 AM – 5:30 PM*
Wednesday: 8:30 AM – 4:30 PM
Thursday: 8:30 AM – 4:30 PM
Friday: 8:30 AM – 12:00 PM
*Sessions at Tee #3 will run from 9:30 AM to 3:00 PM during Demo Day at OCN. Education sessions at the OCCC will begin at 2:00 PM.
Exhibits
Orange County Convention Center – West Concourse
Wednesday, January 21 - Friday, January 23, 2026
Wednesday: 8:30 AM - 6:00 PM
Thursday: 8:30 AM - 6:00 PM
Friday: 8:30 AM - 2:00 PM
Who Attends
Golf Industry Professionals
Buyers for Golf Facilities and Courses
Golf Course Owners, Presidents, and Managers
PGA of America Golf Professionals, LPGA Professionals, International PGA Professionals
Assistant PGA Professionals & Associates
Golf and Pro‑Shop Owners and Managers
Golf Coaches and Instructors
Directors of Golf
Students and Entrepreneurs in the Golf Industry
Golf Tournament Directors and Organizers
Racquet Sports Professionals
Step Inside the PGA Show
Exhibiting Companies
Explore 1,000+ leading and emerging brands through interactive exhibits featuring the newest innovations in apparel, accessories, technology, equipment, training aids, travel, and more.
Events & Experiences
The PGA Show delivers events and experiences that excite, inspire, and engage, creating an atmosphere unlike any other trade show. From Demo Day and the Fashion Show to the Winter Jam Concert and more, it's where the golf industry comes together to connect, celebrate, and grow.
Hotel & Travel
Remove the guesswork from your planning. Connections Housing is the only approved housing vendor for the PGA Show and offers the lowest available rates with a seamless booking experience. Housing information will be available when registration opens.
PGA Show Insider – Newsletter Signup
Stay in the loop with the PGA Show by subscribing to the PGA Show Insider, our free quarterly newsletter. Delivered straight to your inbox, it's your source for discovering new products and brands, getting the latest on PGA Show updates, and maximizing your event experience.