Global Golf Innovation Competition


Tuesday, January 22 | Room 414D, Orange County Convention Center
2:00 PM – 2:30 PM | Reception
2:30 PM – 3:00 PM | Keynote session: Startup landscape in Golf
3:00 PM – 4:30 PM | Start-up Competition
4:30 PM – 5:00 PM | Judges Discussion / Networking Cocktail Commencement - Finalists and Guests
5:00 PM – 5:15 PM | Awards Ceremony
5:15 PM – 6:30 PM | Networking Cocktail- Judges, Finalists, and Guests

Global Golf Innovation Competition: When?

Global Golf Innovation Competition: What?


For the first time at the PGA Merchandise Show, HYPE Sports Innovation, an established global platform which facilitates connections and investments among the sports innovation ecosystem, is hosting a “Shark Tank” style innovation competition in which 10 startups will pitch their new golf products to a panel of esteemed judges.

Who’s there?

Media, members of the industry, 10 presenting start-ups, panel of judges.


  • Uli Becker, Chairman, HYPE Capital, Former President & CEO, Reebok
  • Roberta Bowman, Chief Brand & Communications Officer, LPGA
  • Randy Chase, Sr. Director of Strategic Alliance Marketing, Electronic Arts/EA Sports
  • Amy Fischer, Group Vice President Strategy & Insights, Reed Exhibitions
  • Elisa Gaudet, Founder, Women’s Golf Day and Executive Golf International
  • Jeehae Lee, Director of Business Development, TopGolf
  • Ashley Mayo, Director of Brand, Golf Magazine/8AM Golf
  • Jeff Price, Chief Commercial Officer, PGA of America
  • Eddie Smith, Vice President-Golf, Lagardére Sports
Global Golf Innovation Competition: Who’s there?

2019 PGA Merchandise Show


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