The Power of (Re) Branding

The Power of (Re) Branding

January 24, 2020, 10:00 AM - 11:00 AM

Orange County Convention Center - W230C
Branding is a broad topic so this session will specifically address a particular case study in the golf industry and the impact its had since the launch. Glenn will discuss why properly addressing your club brand's is important and the detailed strategy as well as step-by-step process to do so.


  • Glenn Gray


    Senior Vice President


    Glenn is Senior Vice President at Buffalo Groupe, the world's first marketing platform designed through the lens of golf, totaling about 90 people...

Type of Session

  1. Type of Session
    Education Sessions


  1. Track
    Golf Operations

2021 PGA Merchandise Show


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