Take Back Control with D2C Marketing

Take Back Control with D2C Marketing

January 21, 2020, 3:15 PM - 4:15 PM

Orange County Convention Center - W230D
Imagine having your own marketplace of customers, and being less reliant on OTAs to sell your tee times. Brands like Southwest Airlines and Hilton have capitalized on the power of selling direct to consumers — and you can do it too. Attract new customers, build your brand and get more people to book directly through your course. In this talk, you'll learn easy and effective strategies to boost your direct-to-consumer strategy, whether you work for a par 61 public course or par 72 championship facility. In their signature entertaining style, Mike Loustalot (Co-Founder of Sagacity Golf) and Don Rea (PGA member & course owner/operator) will inspire you to take back control of your marketing to help your business thrive.


  • Mike Loustalot


    Co-Founder & Chief Evangelist

    Sagacity Golf

    Mike Loustalot is a Co-Founder of Sagacity Golf, a software company that enables golf courses unlock new revenue every day. The eldest son of a 3rd...

  • Don Rea, PGA



    Community Course Rescue Services, LLC Augusta Ranch Golf Club

    Mr. Rea is owner/operator of Augusta Ranch Golf Club, which his company Community Course Rescue Services, leases from the community homeowner's...

Type of Session

  1. Type of Session
    Education Sessions


  1. Track
    Executive Management

2021 PGA Merchandise Show


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