Tee Sheet Management 101

Tee Sheet Management 101

January 24, 2019, 11:00 AM - 12:00 PM

Room 103
In this data-packed, fast-paced, interactive session, attendees will learn simple revenue management techniques based on facility historical and competitive rate set data. How to use it to grow revenue at a rate that out-performs the market. Managing green fee rates dynamically means you are selling the right tee time to the right person at the right time for the right price. However, it doesn't stop there. Revenue management executed without a strategy including competitive rate set data will lead you and your market on a race to the bottom. Learn more about a new benchmarking platform, how simple it is to participate, and how to use that data to your advantage. Improve communication between operators and owners with the data. Use the data to manage 3rd Party marketing relationships. Support pricing decisions thru historical validated rounds and revenue numbers. All will be highlighted through real examples from existing subscribers of The ORCA Report, the golf industry's only independent, confidential, anonymous, validated rounds and revenue benchmarking platform. Now is the time to learn some simple techniques not to make you valuable to your facility, but INVALUABLE.  


  • Don Rea, PGA



    Augusta Ranch Golf Club

    Mr. Rea is owner/operator of Augusta Ranch Golf Club which his company Community Course Rescue Services leases from the community homeowner's...

  • Mike Loustalot



    The ORCA Report

    Mike Loustalot, 56, founder of The ORCA Report has spent a lifetime connected to the game and business of golf. Loustalot is the eldest son of a 3rd...


  1. Track
    Golf Operations
  2. Type of Session
    Education Sessions

2020 PGA Merchandise Show


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