Contributor Profile

Glenn Gray

Job TitleSenior Vice President

Company NameBuffalo.Agency

Glenn is Senior Vice President at Buffalo Groupe, the world's first marketing platform designed through the lens of golf, totaling about 90 people and 90-plus clients. Buffalo Groupe features three integrated marketing firms – Buffalo Agency in the Washington, D.C. area, Rawle Murdy in Charleston, SC and 54 Brands in Charlotte, NC. During his nine years at Buffalo, Glenn has driven high-profile golf industry partnerships such as the Golf Course Superintendents Association of America, Golf Channel, LPGA, Mass Golf, Topgolf, United States Golf Association, WA Golf, WE ARE GOLF, World Golf Foundation, U.S. Kids Golf Foundation and Youth on Course, to name a few. Prior to joining Buffalo, Glenn held sports marketing positions with Nike and leading global marketing agency Octagon. Currently, Glenn serves Boards for the Virginia State Golf Association, Virginia Commonwealth University Center for Sports Leadership, University of Mary Washington College of Business, America SCORES and is Chair of the WE ARE GOLF Millennial Task Force. Additionally, he is a member of the Golf Writers Association of America and serves industry committees for Get Golf Ready, The First Tee of Greater Washington D.C., the International Association of Golf Administrators (IAGA) and the National Golf Course Owners Association (NGCOA). During his career, Glenn has guest lectured for marketing and sports management courses at undergraduate and graduate programs such as George Mason University, Howard University, University of Mary Washington and Virginia Commonwealth University. He has also presented on similar topics at events such as the NGCOA Golf Business Conference, IAGA Conference, SoccerEx USA, Sports Turf Managers Association Conference, United Soccer Coaches Convention and others. Follow him on Twitter at @glenncgray.

Conference Sessions

  • The Power of (Re) Branding

    January 24, 2020, 10:00 AM - 11:00 AM, Orange County Convention Center - W230C

    Branding is a broad topic so this session will specifically address a particular case study in the golf industry and the impact its had since the launch. Glenn ...

    • Language: English

2021 PGA Merchandise Show


We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.