Contributor Profile

Whitney Reid Pennell

Job TitlePresident

Company NameRCS Hospitality Group

Whitney Reid Pennell, founder and president of the award-winning consulting company, RCS Hospitality Group (RCS), is internationally recognized as an expert in Club Management with a sharp focus on club operations, strategic planning and implementation and food and beverage management. She has been acknowledged twice in the past five years as a top club influencer and was recognized as Gary Player Educator of the Year in 2018. Her ability to develop, articulate, and deliver outstanding experiences has been Whitney's career trademark. Since its founding in 2000, RCS has been recognized eight times with Excellence in Achievement Awards for Consulting Company, Strategic Planning Company, Club Service Firm and Staff Training Company. Whitney is a frequent presenter for CMAA, Golf Inc. and NGCOA. Her 'Food and Beverage Boot Camp' training series and over 30 staff and management development courses delivered in person and virtually, are a testament to her training expertise. Whitney has worked with hundreds of clubs of varying types and sizes with budget development, strategic planning, operations troubleshooting, events, and opening success. Whitney has been responsible for overall hospitality management for six senior PGA tour events, two PGA tournaments and two LPGA events, including sponsor tents, concessions, and players' areas.

Conference Sessions

  • Food For Thought

    January 21, 2020, 3:15 PM - 4:15 PM, Orange County Convention Center - W230C

    In this session, you will learn how to give your food and beverage operation a facelift from top club food and beverage expert, Whitney Reid Pennell, President ...

    • Language: English

2021 PGA Merchandise Show


We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.