Contributor Profile

Tracy Moffatt

Job TitleOwner/Consultant

Company NameK&K Consulting, AGM Education Team

Tracy Moffatt has been an Association of Golf Merchandisers (AGM) member since 1998 and a vital part of the AGM Education Team since 2000. She was the 2009 recipient of the AGM Educator of the Year Award and is currently in her second term year as the AGM President. Tracy presents seminars and workshops for Golf and Retail Industries worldwide. She is a regular presenter for the PGA of America and was the 2014 recipient of the Southwest Florida Chapter's Henry B. Watkins Award. Tracy began K&K Consulting in 2002 to offer more in depth merchandising assistance to AGM Members, Golf and other Retail Operations. She works with facilities worldwide to develop Open to Buy plans, implement sound inventory management and control, establish excellent merchandising standards and offer necessary training to improve profitability. In 2010 she became an Adjunct Professor at Florida Gulf Coast University in Estero, Florida and currently teaches Advanced Golf Merchandising Operations for the PGA Professional Golf Management program. Tracy worked for seventeen years as a Senior Merchandise Manager for the JCPenney Company before heading to the Golf Industry where she was the Golf Shop Manager at a Private Country Club in Naples, Florida for nine years. Tracy and her husband, Mark, a PGA Certified Instructor and Director of Instruction at Shadow Wood Country Club, reside in Naples, FL.

Conference Sessions

  • Retail Strategies III

    January 22, 2020, 8:30 AM - 11:30 AM, Orange County Convention Center - W230A

    Building on principles from Retail Strategies I and II, this session focuses on developing a sound inventory plan for your facility and an Open-to-Buy. The p...

    • Language: English
  • Retail Strategies IV & Promotions

    January 24, 2020, 7:30 AM - 9:45 AM, Orange County Convention Center - W230A

    Building on principles from Retail Strategies Courses I, II, III this session focuses on using the Total Shop Open-to-Buy Plan developed in Retail Strategies II...

    • Language: English

2021 PGA Merchandise Show


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