PGA Show Connects Attracting Substantial Industry Interest for Free Half-Day Virtual Summit, Aug. 18

Since Aug. 6 announcement, more than 650 industry professionals have registered for virtual event.

Since PGA Golf Exhibitions announced detailed plans late last week for the PGA Show Connects Virtual Summit, more than 650 golf industry professionals have registered for the online professional development event.  The half-day Virtual Summit, on Aug. 18, includes multiple webinars that address market trends, player development, customer experience, retail strategies and golf fashion trends.  Registration is free to industry professionals at

The PGA Show Connects Virtual Summit will feature many industry leaders including PGA of America President Suzy Whaley, PGA of America CEO Seth Waugh, Sports & Leisure Research Group President Jon Last and influential thought-leaders representing the best in their fields from coaching, retail, fashion and customer service.  The half-day summit will close with a fashion trends panel discussion and an engaging virtual fashion show, patterned after the successful London Fashion Week virtual event.

“We are especially pleased with the initial response to the Virtual Summit announcement from the industry over the weekend and early this week,” said PGA Golf Exhibitions Vice President Marc Simon.  “The PGA Championship shined a bright light on the sport this past week, and we are all committed to working together to maximize interest in the game. A variety of golf industry experts will offer their insights and best practices to help us all adapt to these challenging times and take advantage of golf’s popularity to become stronger and better connected than ever before.”

PGA Professionals participating in the PGA Show Connects Virtual Summit are able to receive MSR Education Credits.  Full details and complimentary industry registration are available at

PGA Show Connects Half-Day Virtual Summit

August 18th, 2020

11 a.m. - 3:30 p.m. EST/8 a.m. - 12:30 p.m. PST

Free registration:

11 a.m. – 11:15 a.m. 

Welcome & Update                                                                                                     

Presented by Suzy Whaley, PGA, President, PGA of America, and Seth Waugh, CEO, PGA of America

11:15 a.m.  12 p.m. 

The Golfer in the COVID-19 Era: Insights from Our Back to Normal Barometer

Presented by Jon Last, President, Sports & Leisure Research Group

12 p.m. – 12:45 p.m.        

Delivering What Customers Really Want Panel Discussion

Panel Guests:

  • Suzy Whaley, PGA, President, PGA of America
  • Tom Morton, PGA, Director of Coaching & Development, Haggin Oaks
  • Ian James, CEO, RetailTribe


  • Mike O’Donnell, Senior Director, Coaching & Player Development, PGA of America

12:45 p.m. – 1 p.m.          

Brief Intermission and Invitation to Explore Virtual Exhibitor Marketplace

1 p.m. – 2 p.m. 

Creative Retail Strategies During a Challenging Time Panel Discussion

Panel Guests:

  • Buddy Christensen, President, Golfdom
  • Devon Craddock Thew, Club Buyer, Kiawah Island Club
  • Ken Morton Jr, Vice President Retail & Merchandising, Morton Golf LLC
  • Tracey Stearns, Director of Retail, Congressional Country Club


  • Mike Johnson, Senior Editor, Golf Digest/Discovery Golf

2 p.m. – 3 p.m. 

How to Get Better Results for Your Players and Make More Money in Less Time

Panel Guests:

  • Dan Bubany, PGA, Assistant Golf Professional, La Paloma Country Club
  • Tony Chavez, PGA, Tony Chavez Golf Studio
  • Rion Groomes, PGA, Director of Golf at Keowee Key Golf Course


  • Will Robins, PGA, RGX and WRGolf CEO and PGA.Coach Advisor

3 p.m. – 3:30 p.m.

Apparel Trends Insights Panel Discussion and Virtual Fashion Show        

Featuring Guests:

  • Jessica Marksbury, Multimedia Editor, GOLF Magazine/
  • Bailey Mosier, Host, Reporter & Writer, Golf Channel
  • Brittany Romano, Associate Editor, Golf Digest/Discovery Golf

The Virtual Summit is part of the PGA Show Connects year-round online platform, which also includes a twice-monthly series of webinars offering free access to live and on-demand education and insights from industry leaders. Virtual Summit and webinar series participants are able to connect directly to industry presenters with question and answer sessions and real-time polling, accessible on any browser and any device.

About PGA Golf Exhibitions and PGA Show Connects

PGA Golf Exhibitions, a division of Reed Exhibitions, organizes the PGA Merchandise Show in partnership with the PGA of America.  Since 1954, the PGA Show has grown to annually welcome some 1,000 golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The 68th edition of the PGA Merchandise Show is scheduled for Jan. 26-29, 2021, in Orlando.  Learn more at

In the summer of 2020, PGA Golf Exhibitions introduced PGA Show Connects, a year-round, interactive virtual community designed to complement in-person events and engage PGA Show attendees and exhibitors by offering live and on-demand access to premium content, digital business sourcing and professional networking programs.  Learn more at

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Media Contacts:

PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662–3855,

PGA Worldwide Golf Exhibitions/Exhibitor: Greg Scott, (203) 840-5399,

PGA of America/Media: Michael Abramowitz, (561) 624-8458,