PGA Show Connects Announces Free Webinar Addressing Technology-Driven Operational Success, Next Thursday, Aug. 6

Complimentary Golf Industry Registration at

PGA Show Connects, a year-round, interactive virtual community of premium golf industry content, digital business sourcing and professional networking programs, announces the presentation of a free webinar addressing technology-driven operational success on Thursday, Aug. 6, 2020, at 2 p.m. (ET). 

The “How Erin Hills Achieves Operational Success - Empowered by Technology” webinar is presented by Tagmarshal and features speakers Jim Lombardo, PGA, Erin Hills (Wisc.) Golf Course Head Golf Professional, and Bodo Sieber, Tagmarshal CEO and Co-Founder.  The webinar will be moderated by Michael Williams, respected journalist and contributor for CBS Radio, Voice of America and

Designed for PGA Professionals and golf retailers, this complimentary webinar shares how Erin Hills uses technology to optimize on-course traffic and flow of play management, helping the facility to use less resources and yield revenue benefits in excess of $140,000 in green fees per season. Lombardo and Bodo will share insights on the importance of data for operational success; why pace and flow of play are key to player experience; and how optimal on-course management yields material gains in cost savings and revenue.

PGA Professionals and golf facility operators will gain several key takeaways from the webinar including:

  • Using data to inform the player journey.
  • Managing the on-course flow and pace of play to optimize the player experience.
  • Results and yield optimization by maximizing revenue opportunities with on-course flow and tee sheet capacity strategies and management.
  • Efficient operational management with line-of-sight and smart data, from on-course live management and planning management to green keeping management.

Jim Lombardo, PGA, is the Head Golf Professional of Erin Hills Golf Course, a public course located in Wisconsin and the host of the 2017 U.S. Open. Lombardo has been at the forefront of Erin Hill's success since he joined the staff in 2006. Erin Hills is a regular feature in the biennial Golf Digest ranking of “America's 100 Greatest Golf Courses.”

Bodo Sieber is the CEO of the golf course optimization and pace-of-play management system, Tagmarshal. An experienced solutions architect for software systems focusing on business intelligence, GIS and process optimization, he has been recognized for innovation in golf and has spoken at Golf Business Tech Con, Golf Inc. Strategy Conference, PGA Show Education sessions, and additional PGA Show and Golf Business Network events.

The Aug. 6 webinar is the second program among the PGA Show Connects twice-monthly series of webinars, which provide free access to live and on-demand education and insights from industry leaders. Participants are able to connect directly to webinar speakers with question and answer sessions and real-time polling, accessible on any browser and any device. PGA Professionals actively participating in PGA Show Connects webinars are able to receive MSR Education Credits.  Full details and complimentary industry registration are available at PGA Show Connects.

About PGA Golf Exhibitions and PGA Show Connects

PGA Golf Exhibitions, a division of Reed Exhibitions, organizes the PGA Merchandise Show in partnership with the PGA of America.  Since 1954, the PGA Show has grown to annually welcome some 1,000 golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The 68th edition of the PGA Merchandise Show is scheduled for Jan. 26-29, 2021, in Orlando.  Learn more at

In the summer of 2020, PGA Golf Exhibitions introduced PGA Show Connects, a year-round, interactive virtual community designed to complement in-person events and engage PGA Show attendees and exhibitors by offering live and on-demand access to premium content, digital business sourcing and professional networking programs.  Learn more at

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Media Contacts:

PGA Worldwide Golf Exhibitions/Media: Sherry Major, (716) 662–3855,
PGA Worldwide Golf Exhibitions/Exhibitor: Greg Scott, (203) 840-5399,
PGA of America/Media: Michael Abramowitz, (561) 624-8458,