Live Fashion Show, presented by Polartec; Industry Happy Hour, sponsored by goodr Sunglasses, Offer Golf Fashion Preview & Networking Opportunities at the 2020 PGA Merchandise Show

PALM BEACH GARDENS, Fla. (Jan. 15, 2020) – The 2020 PGA Merchandise Show, Jan. 22-24 in Orlando, will conclude a busy PGA Show day on Thursday, Jan. 23, with a live Fashion Show, presented by Polartec, and the Industry Happy Hour and Reception, sponsored by goodr Sunglasses, in the Fashion Lounge of the PGA Show Apparel Hall at the Orange County Convention Center.

Top apparel and accessory companies will showcase their newest collections, from 5:45 p.m. – 6:15 p.m., in a high-energy fashion show, bringing apparel to life, while accentuating the details, attributes and craftsmanship of each piece.  Preceding and following the Fashion Show, PGA Professionals and golf retailers will enjoy an Industry Happy Hour and Reception, sponsored by goodr Sunglasses, to connect with peers, apparel designers and participating PGA Show manufacturers. Golf fashion expert and media personality, Bailey Mosier, returns to emcee the live Fashion Show, presented by Polartec, once again in 2020.

Throughout PGA Show Week, attending PGA Professionals, golf buyers and industry leaders will preview the latest golf and resort lifestyle fashions, learn merchandising techniques, source global suppliers and meet with executives of golf apparel market leaders – who will be among approximately 1,000 exhibiting companies and brands at the event.

PGA Show Live Fashion Show, presented by Polartec,
Participating Companies:
(As of 1/15/20)

  • Bella Bella Sports
  • Bonobos
  • Cobra Puma
  • IFGfit
  • JDX
  • Katherine Way
  • Lucky in Love
  • Movetes
  • Oliver Thomas
  • Polartec
  • TravisMathew
  • UBU Clothing

About the PGA Merchandise Show

The 67th PGA Merchandise Show, held Jan. 21-24, 2020, in Orlando, will welcome some 1,000 top golf companies and brands and nearly 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf.

In 2020, PGA Show Week begins with the NGCOA’s Golf Business Conference (Jan. 20-22), the AGM Retail Conference (Jan. 21) and the PGA Show Education Conference (Jan 21-24) at the Orange County Convention Center.  The 18th Annual PGA Show Demo Day, featuring nearly 100 top golf companies within 200+ hitting bays, practice greens, and a golf cart test track, will be held Tuesday, Jan. 21, at Orange County National Golf Center.  PGA Merchandise Show exhibits, demonstrations, education seminars, special events and industry presentations will fill out the industry calendar Wednesday - Friday, Jan. 22–24, at the Convention Center.   Additionally, the Racquet and Paddle Sports Show, a four-day trade event for the tennis, racquet and paddle sports industry, will be co-located with the PGA Merchandise Show, Jan. 22-24, in the Convention Center (West Halls E/F).

The PGA Merchandise Show, “the MAJOR of Golf Business,” is organized in partnership with the PGA of America and is a trade-only event, not open to the public.

Learn more at and engage with us at: 


Media Contacts:

PGA Worldwide Golf Exhibitions/Media:  Sherry Major, (716) 662-3855,

PGA Worldwide Golf Exhibitions/Exhibitor:  Greg Scott, (203) 840-5399,  

PGA of America/Media: Michael Abramowitz, (561) 624-8458,