Global Golf Community Came Together at the 67th PGA Merchandise Show to Drive Forward the Business of Golf – Jan. 21-24, 2020, in Orlando

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ORLANDO, Fla. (Jan. 27, 2020)The 67th PGA Merchandise Show, the industry’s annual “MAJOR of Golf Business,” came to a close Jan. 24, in Orlando, as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries.  The 2020 edition delivered exciting product and industry announcements that energized the industry for the New Year.  PGA Professionals and buyers uncovered the newest products, trends and technology from more than 1,000 exhibiting golf companies and brands.  This included more than 250 companies new to the PGA Show, creating the world’s largest business-to-business golf event, within 1 million square feet of interactive exhibit, demonstration and meeting space of the Orange County Convention Center (OCCC) West Concourse Exhibit Hall.

As the world’s largest gathering of PGA Professionals, the 2020 PGA Merchandise Show attracted more than 7,800 PGA Professionals, an increase of five percent over 2019.  The top five countries (outside of U.S.) represented in attendance were Canada, United Kingdom, Korea, Japan and China.  The top five U.S. states represented in attendance were Florida, California, New York, Georgia and North Carolina.

The 2020 PGA Show was marked by significant industry announcements and product introductions, including Titleist’s new T400 irons and TS1 driver; Cobra’s Speedzone woods and irons, Callaway’s MAVRIK driver, PING’s G710 irons, Mizuno’s ST200 metalwoods, XXIO’s Eleven drivers; Bridgestone’s new Tour B line of golf balls and the new Tour Edge EXS 220 line. (Learn more about equipment trends and manufacturer announcements.)

Golf lifestyle apparel and accessories were also well represented, with companies such as adidas Golf, AHEAD, Antigua, Bobby Jones, Callaway Apparel, Cutter & Buck, Dunning, FootJoy, Greg Norman Collection, Greyson, Levelwear, Oakley, Peter Millar, Ralph Lauren, PUMA Golf, Summit Brands (B. Draddy, Fairway & Greene, EP NY and Zero Restriction), Tory Sport, Travis Mathew, Under Armour and Vineyard Vines anchoring the PGA Merchandise Show apparel section. The newest fashions for the upcoming season featured plenty of prints – abstract, floral, geometric, conversational or graphic – in the majority of lines, with each company offering something unique to its brand DNA. More than a dozen companies showcased their newest collections in front of a standing-room only audience during an exciting live Fashion Show, presented by Polartec on the PGA Show Floor in the Apparel Hall Fashion Lounge on Jan. 23, which was followed by an Industry Happy Hour and Reception, sponsored by goodr Sunglasses.  (Learn more about apparel trends and manufacturer announcements.)

Golf cars, simulators, GPS technology and gear accessories were abundant in the Facility Solutions Hall of the PGA Show Floor, with leading brands participating, such as Bushnell Golf, Club Car, Dynamic Brands, Easy Picker Golf Products, E-Z-Go, Foresight Golf, Full Swing, Garmin, Golf Buddy, Golfzon, Prestwick Golf Group, Range Servant America, SkyGolf, Tagmarshal, Toptracer, Wittek Golf Supply and Yamaha.  In all, hundreds of thousands of products and services were showcased within nearly 10 miles of Show aisles in the Orange County Convention Center. (Learn more about facility solutions and technology trends and announcements.)

“The 67th PGA Merchandise Show kicked off 2020 with an exciting showcase of the latest golf innovations and merchandising strategies for the year ahead,” said PGA Merchandise Show Event Vice President Marc Simon. “In addition to making important purchase decisions for the new season, PGA Professionals and buyers connected face-to-face to foster business relationships that will help to grow the business of the game moving forward.”

“The PGA Merchandise Show brings the global golf industry together each year to drive forward our careers, our businesses and the health of the sport,” said PGA President Suzy Whaley, PGA.  “We thrive off the energy here at the PGA Show, as we collectively learn about golf's newest innovations, share best practices and connect as a community in the game.”

New in 2020 – Co-Location of NGCOA Golf Business Conference & Racquet & Paddle Sports Show

The 2020 PGA Show Week began with the new co-location of the National Golf Course Owners Association (NGCOA) Golf Business Conference (GBC) and the new Racquet & Paddle Sports Show, both held simultaneously at the OCCC.  The GBC, golf industry’s largest annual gathering of golf course owners, welcomed hundreds of influential owners to attend education seminars, industry presentations and networking events, Jan. 20-22, while taking advantage of PGA Show activities throughout the remainder of the week.

“Being in the same place over the same week with PGA Professionals and their leadership allows for organic and planned opportunities for collaboration,” said NGCOA CEO Jay Karen. “The NGCOA is helping to promote to our audience the value that PGA Members bring to their facilities, as well as some of the most important programs, such as PGA Jr. League Golf. The more we can be in the same room together, talking about golf’s biggest issues and opportunities, the better off we will all be.” 

The NGCOA Golf Business Conference will be held in concert with the PGA Merchandise Show in Orlando for the next four years.

Additionally, the new Racquet & Paddle Sports Show welcomed more than 4,000 attendees, including racquet industry professionals and crossover attendance by golf and resort professionals at the PGA Show.  The co-located event featured nearly 100 racquet sport related exhibits; a Main Stage for industry presentations; a multi-sport NEXT-Court for demonstrations; a Retail Talks Studio; the KillerSpin UnPlug N Play table tennis tournament; and extensive educational programming.

PGA Show Week Highlights

The 18th annual PGA Show Demo Day was held on an unusually cool and windy day on Tuesday, Jan. 21, where PGA Professionals and golf retailers experienced exclusive testing and education of the latest game technology within 200 hitting bays, multiple putting greens and a golf cart test track at the 42-acre OCN practice facility. More than 100 companies demonstrated and shared key attributes of their newest products to thousands of PGA Professionals and golf industry leaders, creating the world’s largest professional golf demo event.  Throughout the day, golf coaches learned from the best in their field at multiple range-side golf instruction workshops.

On Wednesday morning, Jan. 22, PGA President Suzy Whaley, PGA, and PGA of America CEO Seth Waugh paid tribute to the victorious U.S. women’s and men’s PGA Cup Teams; gave a preview of the 2020 Ryder Cup; and a live band also performed at the PGA Show Opening Ceremony in the Central Lobby of the OCCC.

The doors opened to a busy marketplace among nearly 10 miles of exhibit aisles and plentiful learning opportunities, including the comprehensive PGA Education Conference, PGA Professional workshops in the PGA Member Business Center, the NGCOA Golf Business Conference, the AGM Golf Retail Conference and the Tennis Owners & Managers (TOM) Conference of the co-located Racquet & Paddle Sports Show. PGA Show days were also full of professional learning opportunities during industry and exhibitor presentations. The PGA Forum Stage presented by OMEGA had a full schedule of diverse programming from the PGA of America in collaboration with golf’s leading organizations, industry executives, professional athletes and top PGA coaches.

A dynamic PGA Show Floor featured interactive exhibits; hundreds of vendor show specials and promotions; plus 50 equipment testing bays at the indoor Equipment Test Center, sponsored by Insane Impact; the Golf Facility Innovation Center featuring PepsiCo; a centralized New Product Zone for a one-stop shopping of the newest golf merchandise; the Inventors Spotlight exhibitor pavilion for patented products not yet available at retail; the TPI Golf Fitness, Wellness & Instruction area; an Adaptive Golf Center; and numerous specialty exhibitor pavilions, concentrating exhibits in the areas of travel, technology, international exhibitors, women’s accessories and new exhibitors.

Many exhibiting companies hosted renowned PGA Coaches, PGA and LPGA touring professionals and celebrities at the PGA Merchandise Show, including Greg Norman, PGA; Jim Nantz, Ron Jaworski, Thurman Thomas, Tania Tare, Nancy Lopez, Chip Beck, PGA; John Daly, PGA; Jamie Sadlowski, Peter Jacobsen, PGA; Brad Faxon, PGA; Donnie Hammond, Grant Fuhr, and top teachers such as Michael Breed, PGA; David Leadbetter, PGA; Jim McLean, PGA; Mike Malaska, PGA; Dave Pelz and Stan Utley, PGA.

More than 1,000 media from some 25 countries attended the 2020 PGA Merchandise Show. Golf Channel broadcast Morning Drive live each day from the PGA Show to a worldwide audience; SiriusXM PGA TOUR Radio network broadcast more than 30 hours of live and recorded programming, and CBS Sports HQ was streaming live each day from the Show Floor. Golf enthusiasts also could follow the latest daily news from the PGA Merchandise Show at and, and through #PGAShow in social media.

PGA Merchandise Show Winners

Award-winning PGA Professionals and top golf buyers voted for the three best new products among the merchandise displayed in the PGA Show New Product Zone.

The 2020 New Product Zone winning products were:

  • CoolNES – An innovative, two-in-one neck and face mask that prevents sun damage.  
  • Tour Striker Inc. – Provides coaches and players with instruction and training aids.  
  • WizPak Golf - The world’s first luxury golf bag with premium sound.  

Organized in partnership with the United Inventors Association (UIA), the Inventor's Spotlight pavilion highlighted golf inventions not yet available at retail.


The 2020 Inventor’s Spotlight winning products were:

  • Logan Golf Ltd (The Pinnacle Award – Best in Show) – The future of golf bags.    
  • Kymira Golf (Best Marketing Effort) – Long-lasting INFRARED technology to bring out the best in your game.
  • Safetee (Most Innovative Concept) – Revolutionary golf caps with a protective layer for maximum protection.

Influential PGA Professionals and golf buyers voted two exhibitors new to the PGA Show as recipients of the Top Buyers Choice Awards.

The 2020 Top Buyers Choice winners were:

  • Duke Cannon – Superior-quality grooming goods that meet the high standards of hard-working men.
  • VimHue – Caps Engineered by women, for women.

PGA Shows – Save the Dates 2020 & 2021

The next U.S. PGA Golf Show, the 2020 PGA Fashion & Demo Experience takes place Aug. 18-19 at The Venetian Hotel, TAO Nightclub and Topgolf during Fashion Week in Las Vegas.  The 2021 U.S. PGA Merchandise Show is Jan. 26-29, 2021, in Orlando, Fla.

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PGA Worldwide Golf Exhibitions/Media:  Sherry Major, (716) 662-3855,

PGA of America/Media: Michael Abramowitz, (561) 624-8458,