Where the Pros Get Smart

The PGA Show is a perfect place to earn MSR credits—but it offers more than just credits. Improve your professional game with the best in the industry.

Ask any PGA or Golf Industry Pro. From January 23rd through the 26th, the golf world orbits around the PGA Merchandise Show at Orlando’s Orange County Convention Center. This truly is the “MAJOR of Golf Business”—a four-day global gathering of more than 1,000 exhibitors and 40,000 PGA Professionals, industry leaders, and media members from around the world.

Everyone who’s anyone in golf attends. They fan out across nearly a million square feet of exhibition space showcasing the latest in all things golf—from drivers and irons to apparel, accessories, apps, carts, products, and services.

Overwhelming as the event may sound, the camaraderie makes it not-at-all intimidating, and the benefits of attending go way beyond learning about the hottest new driver and longest new ball. You’ll network, meet influencers, and get personal recommendations tailored to your interests.

But perhaps most important, with the PGA’s three-year Member Service Requirement (MSR) cycle ending June 15th, the Show provides the fastest route to earning more than 40 education credits. And whether you’re there for credits or not, you’ll want to arm yourself with the latest tools and resources to make smart business decisions, drive bottom-line profits, and remain competitive in the golf industry. If you’re new at this year’s Show, you can take PGA Show Education Conference sessions that fall into three learning tracks directly aligned with key career disciplines: Executive Management, Golf Operations, and Teaching & Coaching.

  • The Executive Management track enlightens you on the best practices of model clubs, how good leaders differ from great ones, building teamwork and revenue, identifying key performance metrics that lead to success, and how diversity differs from inclusion—and how to capitalize on it. Learn more >>
  • The Golf Operations track will feature other “disruptors,” such as 18Birdies Founder and CEO Eddy Lui, who’ll show how technology can create an engaged community to personalize and grow the game. Discover, too, how to build five-star customer service instantly, use dollar-per-round to forecast sales and business, turbocharge your social media presence, and amp up your retail sales by improving optics and culling vendors. Learn more >>
  • If Teaching & Coaching are our profession’s bread and butter, these sessions slather on the jam. They comprise more than two dozen instructional workshops with numerous “name” professionals, such as Mike Malaska, Mike Adams, Dana Rader, Pia Nilsson, and Lynn Marriott, as well as fitness experts Dave Phillips and David Donatucci. Learn more >>
  • Looking for a new gig? Hear what to expect when interviewing with a selection committee at a private club. Hiring a fitness director? Learn what to look—and look out—for. Wondering where golf is going? Attend the Golf Disruptors panel of influencers and visionaries, such as Golftec founder Joe Assell, who are shaking up and reshaping the sport. Learn more >>
  • Build your resume through new certification courses, including the Association of Golf Merchandisers’ AGM Certified Retail Manager Program, an initiative for professional development. Get a sneak peek at the new FlightScope Performance Coach program, which will be launched in 2018. And hear more about CPP 2.0 and Adaptive Player certifications. Learn more >>
  • From fitness programs to FlightScope data, from tracking finances to analyzing Trackman, you’ll discover the tools to market yourself, increase participation, drive revenue, and above all, improve player performance. Learn more >>
  • And speaking of improving performance, on Sunday and Monday before the conference officially begins, you’ll earn 16 MSR credits for attending the third annual PGA Global Youth & Family Summit, presented by OMEGA. Hear the latest from PGA of America President Suzy Whaley and dozens of experts on how to increase family golf activity, drive rounds and revenue from youth and family golfers, and program golf for all abilities.

2020 PGA Merchandise Show


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