The PGA Show: It’s Worth It

Worried about whether you can afford this year’s Show? Here’s why you CAN’T afford NOT to go!

More than 40,000 attendees and 1,000+ exhibitors will attend the 2018 PGA Merchandise Show in Orlando January 23-26, making it the largest golf industry business gathering in the world.

No single venue on earth better exposes you to the golf industry’s leaders and the latest trends in equipment, instruction, management, merchandise, and more. And if you’re a PGA Professional you see it all as you rack up plenty of MSR Education Credits.

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And while there’s incredible value both in the credits you can earn and the expertise that’s offered, taking advantage of all the education sessions you want to attend can add up. That’s why this January’s PGA Merchandise Show is introducing a number of additional incentives for attendees.

  • Stay for Less: Thanks to special promo codes arranged by the Show, attendees can save big on Delta and United flights and when they book rooms at select hotels near the convention center.

  • All-Access: New this year, the Merchandise Show’s $750 ($700 for PGA Members) All-Access Pass includes all the PGA Show Demo Day Instructional Workshops in addition to more than 60 sessions (other than three certification programs: the FlightScope Academy Professional Certification, Adaptive Golf Player Development Program, and AGM Certified Retail Manager Program).

  • It’s Great to Be an 8: To encourage the next generation of PGA Professionals, the Show is giving PGA Assistants—A-8s and B-8s—a 50% discount on all Conference and PGA Show Demo Day Instructional Workshops.

  • The Full Treatment: The Show’s $575 Full Conference Pass now not only gets you access to all the one-hour Education sessions at the Orange County Convention Center, it also includes the CPP (Certified Professional Program) 2.0 Teaching and Coaching Jump Start on Tuesday.

  • Come One, Come All: Purchase one (1) Full Conference Pass, and any additional member from the same facility will receive 50% off. This will allow more staff to attend, doubling the educational opportunities and allowing them to “divide and conquer” the miles of aisles on the exhibition floor. “Your team splits up on scouting missions the first day and reports back on what’s worth seeing as a group on the following days,” explains 2015 PGA Professional of the Year Tom Henderson of Greenwich, Connecticut’s Round Hill Club. “One year, someone spotted a Garmin GPS watch. At a facility that only does 14,000 rounds a year, we sold 400 of them.”

  • The Curated Approach: Though the enormity of Show can be daunting, when you register and provide your interests, the Show provides you with personalized exhibitor and product recommendations (with photos), as well as suggestions for PGA Education Conference Sessions, making the event more manageable, tactical, and economical.

  • Incalculable Value: “You can’t put a price on being in the epicenter of our business,” says Golftec CEO Joe Assell. “Anybody involved in the industry of any importance is there. You get education you wouldn’t get anywhere else, discover innovations from all over the world, and build relationships in ways that emails and conference calls can’t accomplish.”

With so many incentives to attend and so many opportunities to learn, the question should not be whether you can afford to go the PGA Merchandise Show, but whether you can afford not to.

Register Today for the Biggest Golf Industry Show in the World!

2020 PGA Merchandise Show


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