New Product Zone

The popular New Product  Zone, a Show floor destination that some 87 percent of attendees visit, will showcase hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor location.

A panel of influential PGA Professionals and golf buyers will judge products based on aesthetics; uniqueness; best features for filling a consumer need; and packaging/merchandising support. The top three products as voted by judges will be presented with the "Best New Product" award in the New Product Zone.

View all products in New Product Zone

2016 Best New Product Award Winners

Best New Product Award

2016 Testimonials

"The New Product Zone is the most popular area on the Show Floor! It's the best place to see all the newest products in one location. The area is dedicated to discovery and innovative ideas."PGA Merchandise Show Attendee
"It's a 'must-visit' location for all of the Show's thousands of PGA Professionals, retailers, buyers and Media who are looking for innovative products. See the latest 'hot' items before they even hit the marketplace."PGA Merchandise Show Attendee

2017 PGA Merchandise Show


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