1/13/2010
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Denise Leslie
Contact: Denise Leslie
Email: info@foreaxelandhudson.com
Phone: (510) 610-2030
www.foreaxelandhudson.com
Please visit us at booth #3404 at the 2010 PGA Merchandise Show
The Fashion-Forward Label Forges into the Golf Market at the 2010 PGA Merchandise Show
LOS ANGELES, CA – Fore!! Axel & Hudson, a stylish, golf-inspired apparel collection for boys that will soon be showcased at such trend-setting fashion houses as Neiman Marcus, Bloomingdale's and Fred Segal, has announced that it will be forging into the golf market at the 2010 PGA Merchandise Show, which is being held in Orlando, Florida from January 28-30.
Designed by golf-loving, fashion-designing father Paul Nguyen, the new collection puts a hip spin on golf's signature style. "Think country club meets California cool," says Nguyen. "These are fun, modern interpretations of the traditional golf looks we all know and love, designed to be worn on and off the course." Launched in August 2009, the line includes shirts, shorts, pants, rompers, caps and accessories for newborn, toddler and young boys up to size 12.
An eco-friendly brand, Fore!! Axel & Hudson crafts the majority of their collection using ultra-soft and sustainable bamboo/spandex, a fabric that is also praised for its moisture-wicking and UV-shielding properties.
"Our motto is 'Play Golf, Be Good!'" says Nguyen. "I like the idea of 'be good' because it refers to the company’s eco-friendly and community-friendly mission, but it also sounds like we’re speaking to the little boys who wear our collection! These are real clothes for real boys. They look crisp and clean, but they’re really meant to get dirty!"
Nguyen has been designing fashion for over 14 years, eight of which he spent designing children’s apparel for the likes of Lucky Brand, babystyle and Baby Nay. It was the birth of his two children, Isabella and Hudson, and his intense love for the game of golf that inspired him to create his own line. He chose the name "Fore" as a play on words, signifying both "For" and "Watch out!" – something you always need to do when active boys are around! Axel is the middle name that Tiger Woods chose for his young son, Charlie. Nguyen hopes that, someday, his son Hudson will hit the links with Charlie Woods.
"After overwhelming response from department stores and children’s fashion boutiques across the country, we are now ready to introduce ourselves to the golf world. We can't wait for Orlando!" says Nguyen.
About Fore!! Axel & Hudson
Designed by a golf-loving dad, Fore!! Axel & Hudson is a stylish, golf-inspired collection for newborn, toddler and young boys up to size 12. The eco-friendly collection puts a hip spin on golf’s signature style, using sustainable bamboo/spandex. It is currently carried at such distinguished stores as Neiman Marcus, Bloomingdale’s, Kitson and Fred Segal. The label was launched in August 2009 and is based in the Los Angeles area.
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