How to Set up Google Analytics to Make Data-Driven Marketing Decisions

How to Set up Google Analytics to Make Data-Driven Marketing Decisions

January 22, 2019, 2:00 PM - 3:00 PM

Room 103
Language:
English
In this session, we will explore introductory information about what Google Analytics is and how to set it up on your website. The basics of tracking, standard metrics and benchmarks will also be discussed as well as how to measure the effectiveness of each marketing channel. Lastly, we will discuss how to use the data to make decisions that will increase the profitability of your business.

Contributors

  • Greg Dionne

    Speaker

    Digital Marketing Manager

    RELX Group

    Greg Dionne is the Digital Marketing Manager at Reed Exhibitions US, in charge of all pay-per-click advertising, website analytics/tracking, and SEO....

Categories

  1. Track
    Golf Operations
  2. Type of Session
    Education Sessions

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