Show Date: January 25~28, 2012

Outdoor Demo Day: January 25, 2012

Venue: Orange County Convention Center

The PGA Merchandise Show serves as a global platform for PGA Professionals, industry leaders, top manufacturers, and golf organizations to grow the business, participation and interest in golf.

All the BEST names in Golf

  • Callaway Golf
  • Titleist
  • Cobra
  • PING
  • Cleveland Golf/Srixon

2010 Attendee Information

JOB TITLE

  • Buyers (21%)
  • Owner/CEO/Pres (12%)
  • Head Professional (11%)
  • VP/GM/Management (8%)

CATEGORIES

  • Private Course (20%)
  • Public Course (11%)
  • Semi-Private Course (9%))
  • Retail Chain (7%)
PGA Ad Space

Demo Day

Demo Day- Wednesday, January 25th, 2012 Located: Orange County National Golf Center & Lodge

Click HERE to download IO

Demo day is the perfect start to the PGA Merchandise Show. This is the largest demo day event in the world- There is nothing bigger. PGA Professionals, industry insiders and buyers attend this event to see, feel and most importantly, test gold equipment from over 80 exhibitors from all facets of the golf equipment industry.

NEW! Check out our new Branding Signage and Registration Sponsor Click HERE for additional details

 


ETC- Indoor Equipment Test Center

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Test the equipment indoors during the duration of the PGA Merchandise Show. This is a must participate Center that allows your product and service to speak for itself. What better way to promote your company then by allowing your customers to test your product. First hand customer service

Sponsorship Opportunities

Sponsorships are a key component to your overall success at the PGA Merchandise Show. We have many exclusive and semi-exclusive opportunities for branding, driving traffic to your booth, press exposure, and we all customize these opportunities to hit your budget and Show goals. Please contact Chiara Renella-Brooks at crenella@reedexpo.com or 1-800-598-1055 to discuss a customized sponsorship program to fit your unique needs at the upcoming PGA Merchandise Show. Below are just a few highlights of opportunities we offer.


Non-Exclusive Sponsorships

New Product Zone

Click HERE to download IO

Don’t miss out on the New Product Zone at the 2012 PGA Merchandise Show. This is an unparalleled vehicle for marketing new products to our 42,000 industry professionals. 87% of buyers said that the #1 reason for attending the Show is to look for new products* Did you know that 90% of attendees found the New Products they were looking for at the Show? 79% were completely satisfied with their new products.

*Based on 2011 Research

 


Fashion Gallery

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An exciting interactive destination for the latest golf fashion, style, colors, fabrics and trends. Display your latest lines on live models or life-sized mannequins in one of the Fashion Showcases. VIP Buyers vote on the Best New Product, Fashion Showcase Booklet included and Promoted via Website and Attendee E-mails. Be a part of it all!

Registration Handout

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Your company literature will be personally handed out at all our registration counters to our 42,000 industry professionals. This is a perfect way to drive traffic to your booth. Discounts, giveaways, promotions… they are all great options to drive traffic with our registration handout. Registration Handout: Category Exclusive (note that production and shipment of handout is not included in the price of the sponsorship)


Exclusive Sponsorships

Hotel Key Cards

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Once an industry professional checks in at any of our PGA blocks of hotels, your branding will welcome them many times over during the duration of the Show. The Hotel Key Card is the perfect semi-exclusive opportunity for a lasting impression.

Reach over 16,000 impressions at the Peabody Orlando Hotel and over 17,000 impressions at the Rosen Centre Hotel and reach over 13,500 impressions at the Rosen Plaza. Our Top 3 hotel blocks is key for this lasting impression!

Lanyards/Show Bags

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These exclusive opportunities place your company front and center of the PGA Merchandise Show! This is the perfect sponsorship is surely to maximize your branding to all PGA professionals.

Badge Holder/Insert

Click HERE to download IO

This exclusive opportunity is worn by every PGA professional that attends the Show! Your message, branding and tag line will be the buzz of PGA!

Floor Graphics

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Create a path and guide the PGA buyers directly from the entrance to the show to your booth! What better way to show them exactly where you are located than carpet floor graphics.

Print / Press Media

PGA Merchandise Show had more than 1,250 golf Media, representing 28 countries in 2011 this included representatives from top national outlets including: (just to name a few)

  • USA Today
  • Fitness Magazine
  • LA Times
  • NBC Sports
  • Business Week
  • Sports Illustrated
  • The Wall Street Journal
  • Sports Business Journals

Our Show Daily and Show Directory are great way to feature/promote your company to the many industry professionals including the press. Below are some great options for print/press media. Please contact Chiara Renella-Brooks crenella@reedexpo.com or 1-800-598-1055 for details on how we can package you into all 3 print options for maximum results


Official Show Directory and Show Daily

The Official Show Directory is retained by 98% of attendees and referred to throughout the year. The Show Daily is distributed on site each day of the Show. Two great places to promote your company to buyers at and after the Show!

Click HERE to download IO with additional information


Press Room Media Bags

PGA Merchandise Show had more than 1,250 golf Media, representing 28 countries in 2011.

PGASHOW2GO Mobile

MOBILE TITLE SPONSORSHIP - SOLD

  • Company Logo branded on all pre-show and onsite show marketing (digital/print)
  • Company Logo branded on PGASHOW2GO Mobile registration pages
  • Company Logo branded on PGASHOW2GO Mobile confirmation email
  • PGASHOW2GO Mobile Postcard handed out at onsite registration
  • Company name mentioned in first text message opening the show: sponsored by: company name
  • Company Logo on INTRO SPLASH SCREEN

  • Company located as featured listing at the top of all product categories

  • Company named showcased on iTUNES download page

  • Home Page Banner Ad

  • Exclusive Product Category Banner Sponsorship

  • Mobile Showroom

MOBILE SHOWROOM - $300

  Includes:

  • Company Highlighted on search results
  • Showcased under Featured Showrooms on app homepage
  • Full Company Contact Info
  • Company Logo
  • 40 word company description
  • Booth Number – Linked to Floor Plan
  • (3) New Product Photos/Description
  • 3) Show Specials
  • Request Call Back (via email)
  • Request Appointment (via email)
  • Add to Agenda Link
  • RESERVE TODAY

HOME PAGE BANNER AD - $950

Your company banner ad showcased on the homepage of the PGASHOW2GO Mobile Application

  Includes:

  • Includes mobile showroom
  • 4 Positions: 4 AVAILABLE
  • RESERVE TODAY

DISPLAY BANNER AD - $600

Your company banner will run throughout the PGASHOW2GO Mobile Application

  Includes:


MOBILE PRODUCT CATEGORY AD - $350

Attract qualified leads by showcasing your company banner ad in front of buyers as they search the PGASHOW2GO Mobile Directory at the event.

  Includes:



NEW PRODUCT ALERTS - $200

Drive buyers to your booth with “New Product” Alerts delivered directly to the “Inbox” of all users

  Includes:


DAY 1 - JAN 26
DAY 2 - JAN 27
Alert 1
Alert 2
Alert 3
Alert 4
Alert 5
Alert 6
Alert 7
Alert 8
Alert 9
Alert 10
Alert 1
Alert 2
Alert 3
Alert 4
Alert 5
Alert 6
Alert 7
Alert 8
Alert 9
Alert 10

DAY 3 - JAN 28
Alert 1
Alert 2
Alert 3
Alert 4
Alert 5
Alert 6
Alert 7
Alert 8
Alert 9
Alert 10


Text Messages (SMS) - $950

Your message of up to 100 characters sent via SMS to the entire opt-in attendee database

 Includes:

  • Includes a free Mobile Showroom
  • Exclusive: limit of 3 per day during PGA Merchandise Show
  • RESERVE TODAY
11:00
1:00
3:00
Jan 25- Demo Day
OPEN
OPEN
OPEN

11:00
1:00
3:00
Jan 26 - day 1
OPEN
OPEN
OPEN

 
11:00
1:00
3:00
Jan 27 - day 2
National Car Rental
OPEN
OPEN

 
11:00
1:00
3:00
Jan 28 - day 3
OPEN
OPEN
OPEN