Ecco to Showcase Category-Defining Hybrid and Natural Motion Golf Shoes at 2012 PGA Merchandise Show
NORWALK, Conn. – PGA Golf Exhibitions and ECCO – the Danish shoemaker renowned for its comfortable, technically advanced footwear – today announced plans for the company to showcase its 2012 Golf Collection at the 59th PGA Merchandise Show, Jan. 26-28, 2012, in Orlando, Fla. More than 40,000 attending PGA Professionals, golf retailers and industry leaders from around the world will be able to preview the latest styles, speak with ECCO executives and learn more about the Natural Motion trend ECCO is pioneering in the golf market.
"The PGA Merchandise Show provides a tremendous opportunity for us to interact with PGA Professionals, merchandisers and others who are so vital to our business," says David Helter, Specialty Sales Director, ECCO USA. "It's also a wonderful forum from which to share insights about our foot-first approach to design, as well as the craftsmanship and premium materials that distinguish every ECCO shoe."
From Thursday, Jan. 26 through Saturday, Jan. 28, ECCO will exhibit its full line of footwear within an exhibit at in the main hall of the massive Orange County Convention Center. The company's 2012 collection is highlighted by the BIOM Hybrid. Golf's first-ever performance shoe built atop a hybrid outsole, this innovative model combines ECCO Natural Motion technology with the company's patented, award-winning Golf Street outsole.
In addition to ECCO, nearly 1,000 golf vendors, representing every business sector of golf from all the golf market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2012 golf season.
"We are pleased to welcome back ECCO to the 2012 PGA Merchandise Show," said PGA Golf Exhibitions Vice President John McGeary. "ECCO's participation gives attending PGA Professionals, specialty retailers and industry leaders a valuable opportunity to preview the brand's newest footwear, learn new merchandising techniques and network with company executives."
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's 59th annual global summit for the business of golf. Outdoor Demo Day, the world's largest professional golf testing event, tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. - 6:00 p.m. on Jan. 26-27; and 8:30 a.m. - 3:00 p.m. on Jan. 28. For more information, visit www.pgashow.com.
The only major shoe manufacturer to own and manage every step of the shoemaking process – from leather production through its own shoe factories all the way to its stores – ECCO adheres to the design philosophy that "the shoe must follow the foot." This approach allows the company to craft footwear that combines style and comfort with uncompromising quality and innovative technology. A leading global brand, ECCO was founded in 1963 by Karl Toosbuy and remains family owned. Headquartered in the Danish towns of Bredebro and Tønder, the ECCO footwear group employs nearly 20,000 people worldwide. Its products can be found in 4,000 branded sales locations in more than 90 countries.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
PGA Merchandise Show:
David Griffith (Buffalo Communications),