Callaway Golf Plans Major Product Launches in New Centralized Exhibit at the 2012 PGA Merchandise Show
PALM BEACH GARDENS, Fla. – Callaway Golf Company will showcase the company's latest equipment, apparel, GPS devices, footwear and golf accessories lines in one unified exhibit within a centralized Show floor destination at the 59th PGA Merchandise Show, Jan. 26-28, 2012, in Orlando, Fla. Callaway Golf Company, a PGA of America Platinum Sponsor, will return for the 29th consecutive year to the global industry's annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations, daily fashion shows and fresh merchandising strategies during the PGA Merchandise Show and at the 10th Annual PGA Merchandise Show Outdoor Demo Day, Jan. 25, 2012.
"Each year Callaway looks forward to introducing innovative products and services that empower players of all abilities to play better golf and have more fun on the course," said Joe Urzetta, Sr. VP, Americas, Callaway Golf. "The PGA Merchandise Show consistently provides a terrific platform to meet with industry professionals, and this year is particularly exciting as Callaway looks to showcase its most advanced products to date across several categories."
During the 10th Annual Outdoor Demo Day on Wednesday, Jan. 25, at Orange County National Golf Center & Lodge in Orlando, Callaway Golf will showcase its expansive 2012 equipment lineup, offering PGA Professionals and retailers an opportunity to experience Callaway's latest technological advances in club design.
From Thursday, Jan. 26 through Saturday, Jan. 28, Callaway Golf will exhibit its full line of equipment, apparel, GPS devices, footwear and golf accessories in one unified exhibit in a premier location, centrally located within the main hall of the massive Orange County Convention Center. In addition to displaying Callaway Golf's 2012 footwear, apparel and accessories collections, the company will again host the popular daily fashion shows for buyers and media. Products from the Callaway Golf family of brands, including Odyssey® and Top-Flite®, will be available for hands-on testing within hitting bays and a satellite exhibit space within Indoor Demo Days. Also, Callaway officials will offer a program for PGA Professionals on the PGA Forum stage and company executives will meet with golf industry leaders to grow partnerships and discuss customer needs worldwide.
"We are thrilled to welcome back the family of Callaway Golf brands in an exciting new exhibit at the 59th PGA Merchandise Show," said PGA of America President Allen Wronowski. "As our Association's largest membership event, the PGA Merchandise Show provides PGA Professionals with a tremendous opportunity to learn more about their deep product lines and how Callaway products help their customers better enjoy the game."
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry's 59th annual global summit for the business of golf. Outdoor Demo Day, the world's largest professional golf testing event, tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. - 6:00 p.m. on Jan. 26-27; and 8:30 a.m. - 3:00 p.m. on Jan. 28. For more information, visit www.pgashow.com.
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY) creates products and services designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf apparel, footwear and accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, and Ben Hogan® brands in more than 110 countries worldwide. For more information on Callaway Golf's complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
PGA Merchandise Show: Sherry Major, (716) 662-3855, email@example.com
Callaway Golf: Tim Buckman, (760) 804-4133, firstname.lastname@example.org