Executives Club
An Exclusive Opportunity for Golf Course Owners, General Managers & Board of Directors to Focus on Delivering Business Solutions in an All New Way.
Experience an unparalleled business and networking environment at the PGA Merchandise Show exclusively designed for On-Course Owners, General Managers and Board of Directors. The Executives Club is your key to the much needed business solutions you need for your club to thrive in today's environment. As an invited guest, you will benefit from these customized features:
- A relaxed, no-pressure atmosphere enhanced with the opportunity of sourcing face-to-face industry business solutions for your specific needs
- Forward thinking business course education designed towards your challenges as on-course owner and operator
- Peer-to-peer idea sharing to discuss the challenges and explore solutions you face daily in your business
If you are an on-course owner, General Manager or Board of Directors, this is where you want to be to gain profound knowledge and build new relationships that will ultimately insure the prosperity of your future business. You will be among hundreds of other on-course owners and operators from around the world and have a platform to share your ideas or learn from others.
Executives Club Education
GCBC – How to Save Golf Initiative – Green Grass Solutions
Thursday, January 27 at 9:00 AM
Five of the top consultants give their ideas on "How to Save Golf" from a green grass point of view. State-of-the-art money saving and game growth suggestions. A 50 bullet point "How to Save Golf" brochure will be available to participants in this lecture series.
- Ron Boyd – Environmental Issues
- Scott Zakany – Agronomy and Maintenance
- Ron Garl – Golf Course Design and Architecture
- Jeff Brewster – Renovation and Construction
- Bob Valsilak – Media Revelations and Trends
Social Media - Smoke and Mirrors or Here to Stay?
Thursday, January 27 at 1:30 PM
- Undeniably It has Incredible Growth
- Is Your Customer a Social Media Addict?
- Tools Beyond Facebook and Twitter
- Can Social Media Work for Golf?
An inside look at how Social Media may or may not be the silver bullet you were looking for. See real examples of how golf courses and vendors have applied social media principals to their everyday marketing strategies.
Presented by:
John R. Johnson – J2 Golf Marketing – A contemporary award-winning agency just for golf since 1989.
Lisa Langas – Top golf merchandising consultant and now with Sport Haley
Profitability One Program at a Time
Friday, January 28 at 9:00 PM
Session topic will include what a Purchasing Solution Organization (PSO) can do for your facility, what to look for in a PSO partner, and how to utilize the program for maximum rebates, savings and discounts. We will also highlight VGM Club's division, VIP Advantage, that specializes in multi-unit operations.
GCBC – How to Save Golf Initiative – Clubhouse and Marketing Solutions
Friday, January 28 at 1:30 PM
Five of the top consultants give their ideas on "How to Save Golf" from a Clubhouse and Marketing point of view. State-of-the-art money saving and game growth suggestions. A 50 bullet point "How to Save Golf" brochure will be available to participants in this lecture series.
- Jack Brennan – Marketing Plans and Surveys
- Marjorie Feltus Hawkins – Clubhouse Design and Atmosphere
- Bill Dowling – Management Practices that Work
- Doug Spear – Finance Methods and Public Funding
- John R. Johnson – Branding, Communication and Social Media
Interested in Participating in the Executives Club? You must be registered for the Executives Club to attend. Please contact Erin McArdle at emcardle@reedexpo.com and she will help facilitate your registration or answer any questions you may have.
If your firm is interested in becoming an Executives Club Partner, please visit the Partner Page to learn more about the different partnership levels.