Transformative Education to Future-proof your Professional Skill Sets
The Fast Track Program was 3 hours of condensed, premier education comprised of panels of the best-in-class professionals in the golf industry, offering their unique strategic intelligence that addressed:
Golf Market Assessment and Future Trends From Leading Market Research Groups
Preview: This panel will provided important insights regarding your customer and key considerations to deepen their engagement and commitment to golf. Core learning outcomes from this panel included:
- Golf's real deterrents: Comfort and Competence; How you can grow player commitment
- Strategies for creating a comfortable and commitment building environment for women
- Target audiences for business growth at your facility
- New ways to get to know your customer
Panelists: Greg Nathan, Sr. VP NGF; Jon Last, Sports and Leisure Research Group
Moderator: Paul Metzler, Senior Director, Marketing & Industry Relations, PGA of America
Attendees left this session with exclusive information that assists with making the strategic decisions that drive player retention and growth, optimize revenue and deliver customer value.
Professional Skill Development and Opportunities From Top Employers
Preview: What are the top employers seeking in their PGA Professionals? How does one land and keep a solid job with the top employers of PGA Professionals? Four of the best in the business told what their companies want and how to be a valued candidate. In addition to the requirement that a candidate is a PGA Professional, the best of the best have developed screening criteria that are used to sort candidates; why some people seem to land the best jobs. The panel will consisted of the following:
Panelists: Peter Hill, Co-Founder, CEO & Chairman, Billy Casper Golf; Dana Garmany, Chairman & CEO, Troon Golf; Gene Garrote, CFO, Celebration Golf Management; Jim Hinckley, Partner & CEO, Century Golf
Moderator: Henry DeLozier, Principal, Global Golf Advisors
- What you must do to land a top job with the big-name employers in golf.
- What primary competencies will set you apart from the many other applications.
- What the "difference maker" components are when candidates are being sorted.
Strategic Career Opportunities & Advancement, Case Studies
Preview: The panel discussed the importance of training and development in three specific areas:
- Enhancing your skills and remain competitive in our industry
- Creating optimal job impact and performance
- Advancing your career opportunities and compensation
Panelists: Dawes Marlatt, PGA Master Professional, Director of Education, PGA of America; Dave Normand, PGA Master Professional, Jeff Beaudry, PGA Certified Professional, Employment Consultant, PGA of America
Moderator: Dick Bradow, Employment Consultant, PGA of America.
This structured learning environment was set up for attendees to interpret industry research, discover what top employers are looking for and how to set yourself apart to make the most informed, and important professional choices in your day-to-day working life. Essentially, an action plan for; achievable results based on timely, relevant, industry intelligence.
PGA Professionals received 3 MSR Credits for attending the Program
Conferees agree, this was a most valuable session:
"Fast Track was hands down the best seminar I have attended at the Show since the Association began offering education credits.
The panels were stellar. Association members had the opportunity to hear first-hand from executives who oversee 1,000 plus golf courses what it takes to make the grade in the business today.
My sincere thanks to the Association and the participants for an outstanding learning experience."
John Gardner, PGA
Quail West Golf & Country Club
"The Fast Track Golf Industry Course, Friday, Jan.25, 2013, was an invaluable educational opportunity that had the personality of a 'CRYSTAL BALL'. It provided me with insight into the future of the golf industry and the golf profession.
This course outlined the golf market of the future, the expectations of the employer and the approaches that could be pursued to address the next generation of golfers.
Factual information and statistics, not opinion, presented by the National Golf Foundation, Sports and Leisure Research Group and The PGA of America supported my thoughts and plans in establishing my framework for my future as a PGA Professional.
This information coupled with the perspective and expectations of employers outlined by the CEO'S of Billy Casper Golf, Troon Golf, Celebration Golf Management, Century Golf and Global Golf Advisors provided me with valuable knowledge to continue building a successful future business plan.
The PGA of America Director of Education, Education Chairman and Career Consultants presented a roadmap of continuing education and the need and methods to strengthen the talents of PGA Professionals. This provided me with a very solid formula for continued improvement.
The lineup of presenters, the interactive forum for the presentation and the knowledge that was offered is difficult to quantify. I would think all attendees left far better off than when they started.
As in the motion picture industry this is a 'must see'."
James Tobin, PGA
Past President, New England Section, The PGA of America