2018 Education Schedule

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  • CPP 2.0 Teaching and Coaching Jump Start

    January 23, 2018, 8:30 AM - 2:00 PM, Orange County Convention Center-Room 106

    Teaching & Coaching is one of the cornerstones our profession was built upon. This certification focuses on specific teaching & coaching concepts to enhance you...

    • Language: English

  • PGA Show Demo Day

    January 23, 2018, 9:00 AM - 5:00 PM, Orange County National Golf Center

    PGA Show Demo Day provides you with the opportunity to preview and test the newest innovations by leading golf brands in the industry. Golf equipment companies ...

    • Language: English

  • Normal Body Swing Connections

    January 23, 2018, 10:00 AM - 11:00 AM, Tee3- Orange County National Golf Center

    " A look into the swings of today and how they create speed and power ". Participants will gain a better understanding of how the body works and why golf swings...

    • Language: English

  • Junior Golf: Building a Physical and Technical Foundation for Overall Golf Development

    January 23, 2018, 11:30 AM - 12:30 PM, Tee3- Orange County National Golf Center

    This presentation will discuss long term athletic development, building a foundation of proper swing mechanics to enhance the players for the long term.  Too of...

    • Language: English

  • FlightScope University Certification Jump Start

    January 23, 2018, 12:00 PM - 5:00 PM, Tee 9- Orange County National Golf Center

    FlightScope will be providing a sneak peek into its NEW FlightScope Performance Coach Program launching in 2018.  The FlightScope Performance Coach Program will...

    • Language: English

  • How Important is Being in Shape to Play Golf? If so, What are the Most Important Exercises to do?

    January 23, 2018, 2:00 PM - 3:00 PM, Tee3- Orange County National Golf Center

    Fitness. How important is fitness really in being able to play golf at a high level? What are the misconceptions about fitness? What is the priority for most go...

    • Language: English

  • Pelvic Powerhouse-Considerations of the Pelvis in the Modern Day Golf Swing

    January 23, 2018, 3:30 PM - 4:30 PM, Tee3- Orange County National Golf Center

    The pelvis is often misunderstood in todays golf swing. Many of the common swing issues can be traced back fully or in part to inefficient movement of the human...

    • Language: English

  • PGA Merchandise Show Opening Ceremony

    January 24, 2018, 8:00 AM - 9:00 AM, Orange County Convention Center

    Join us at 8:45am in the Grand Lobby of the Orange County Convention Center for the 2018 PGA Merchandise Show Opening Ceremony! Live band will begin at 7:00am a...

    • Language: English

  • Equipment Test Center (ETC)

    January 24, 2018, 8:30 AM - 3:00 PM, Orange County Convention Center

    The Equipment Test Center is the ideal place to test the latest tools & equipment in the golf industry, with fully netted hitting bays & turf. Wednesday, Janua...

    • Language: English

  • The Body Swing Connection

    January 24, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 104A

    Their is no one way to swing the golf club, their are thousands of ways. However their is a specific way that is best for you, but it is based on what you can p...

    • Language: English

  • Markdown and Clearance Planning

    January 24, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 103

    Markdowns erode your profit margin! Planning for them will keep your bottom line healthy. Learn about clearance strategies and pitfalls to avoid which will help...

    • Language: English

  • Managing Up: Key Metrics and Benchmarks you need to know and understand to run a successful golf operation

    January 24, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 102

      Learn to capture, analyze and use data to make informed and effective business decisions

    • Language: English

  • TeamWork: A PGA Professional & Golf Fitness Professional Team-Up to Share their Secrets for Program Success

    January 24, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 110B

    "Team Work" will offer key insights from industry professionals with an interactive G & A session

    • Language: English

  • AGM Certified Retail Manager Program

    January 24, 2018, 9:30 AM - 12:30 PM, Orange County Convention Center-Room 106

    The Association of Golf Merchandisers (AGM) will unveil their Certified Retail Manager Program, a new initiative for the professional development of the members...

    • Language: English

  • What Makes a Successful Private Club Chief Executive...The 12 Key Secrets to Success

    January 24, 2018, 9:45 AM - 11:00 AM, Orange County Convention Center-Room 110A

    Successful private club executives are made, not born! It takes years to become a successful executive in what I believe is the most difficult of all hospitalit...

    • Language: English

  • 100th PGA Championship Celebration & Panel Discussion

    January 24, 2018, 10:00 AM - 10:45 AM, PGA Forum Stage

    Past PGA Champions Panel Discussion featuring Davis Love III and John Daly Moderated by Julius Mason of the PGA of America

    • Language: English

  • Golf's Secret Weapon - Hormonal Balance

    January 24, 2018, 10:00 AM - 11:00 AM, Golf Fitness, Wellness & Instruction Stage

    Key hormone levels have decreased by 17% in the past 20 years. This absolutely can impact how you perform in life and in golf. In this presentation, Ali will go...

    • Language: English

  • The Digital and Communication Landscape in Golf

    January 24, 2018, 11:00 AM - 11:45 AM, PGA Forum Stage

    Panel discussion on advances in communicating with consumers throughout their golf experiences using technology Featuring Greg Norman with the latest insights f...

    • Language: English

  • How Ping Pong can Affect Your Ballstriking

    January 24, 2018, 11:00 AM - 12:00 PM, Golf Fitness, Wellness & Instruction Stage

    The unifying skill of all great ballstrikers is IMPACT POINT. This is what separates the good from the bad and the ugly. Simple skillsets are not being trained ...

    • Language: English

  • Innovations in Fiber & Fabric

    January 24, 2018, 11:00 AM - 12:00 PM, Orange County Convention Center

    Leading fiber and fabric providers come together to discuss innovations in technical performance as well as key advancements in sustainability.  The topics touc...

    • Language: English

  • How Technology Will Transform the Golf Experience-COMPLIMENTARY SPONSORED SESSION

    January 24, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 103

    Room 103Get a glimpse of the golf experience of the future with 18Birdies. Founder and CEO, Eddy Lui, and Stanford Men's Golf Head Coach and GCAA Hall of Famer,...

    Sponsors

    • Language: English

  • Golf's Hidden Fundamentals-The Human Skills

    January 24, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 102

    Golfers. In general, are under performing even with the technical advancements of today, and many get very frustrated playing the game. What is missing to get g...

    • Language: English

  • Creating an Enjoyable Golf Club Experience- Instantly Build a 5 Star Customer Service

    January 24, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 110A

    In this highly insightful session, you will learn how to instantly build an outstanding service experience for your members and guests.  If you are serious abou...

    • Language: English

  • Invisible Swing. How do you teach what you cannot see?

    January 24, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 110B

    Most of us have spent our careers looking at video and stop action photography. But what should we really be looking at? Can we really see what we need to. Or i...

    • Language: English

  • Having & Knowing Your Performance Metrics

    January 24, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 101

    What is par? How do you stand to par? The focus of this session will be giving professionals an understanding and a specific checklist to use when they return h...

    • Language: English

  • Sirius XM Teacher Town Hall

    January 24, 2018, 12:00 PM - 1:00 PM, PGA Forum Stage

    Learn from some of the top PGA of America teachers in the game including Michael Breed, Hank Haney, David Leadbetter, Jim McLean, Debbie Doniger and Larry Rinke...

    • Language: English

  • A Practical Approach: Pre-golf Warm up & On-course Nutrition & Hydration Recommendations

    January 24, 2018, 12:00 PM - 1:00 PM, Golf Fitness, Wellness & Instruction Stage

    As you know the more we can get our players making better decisions, the more we can set them up for success. Properly warming up and proper nutrition play a bi...

    • Language: English

  • Building Your Teaching & Coaching Business with Michael Breed

    January 24, 2018, 1:00 PM - 1:45 PM, PGA Forum Stage

    Presentation by former PGA of America Teacher of the Year and golf television personality, Michael Breed Panel comprised of leading PGA Professionals providing ...

    • Language: English

  • Golf Fitness > Focused and Confined. A Practical Application of Golf Exercise

    January 24, 2018, 1:00 PM - 2:00 PM, Golf Fitness, Wellness & Instruction Stage

    A practical application of exercises that can help overcome physical hurdles lending to golf swing faults. Using modern day medical and fitness approaches blend...

    • Language: English

  • What Should I Know Before Hiring A Fitness Director For My Club?

    January 24, 2018, 1:00 PM - 2:00 PM, Orange County Convention Center-Room 101

    This session will help in identifying your needs, recognizing trends, successfully running the department like a business and determining key competencies.

    • Language: English

  • Dollar-per-Round: Using this KPI for Froecasting Sales & Growing Business

    January 24, 2018, 1:00 PM - 2:00 PM, Orange County Convention Center-Room 102

    Are you calculating this simple measure of sales revenue compared to rounds of golf?  Every Golf Shop should be tracking Dollar-per-Round to evaluate performanc...

    • Language: English

  • The Best Business Practices of Award Winning Instructors

    January 24, 2018, 1:00 PM - 2:00 PM, Orange County Convention Center-Room 110B

    This session will cover what you need to know to become a successful teacher and how to market yourself.

    • Language: English

  • Greening the Greens: Improving Golf's Environmental Footprint

    January 24, 2018, 2:00 PM - 2:45 PM, PGA Forum Stage

    Panel discussion revolving around energy efficiency, environmental impact and best practices featuring various experts in the field Guests include NFL personal...

    • Language: English

  • Organizing for Game Changing Innovation

    January 24, 2018, 2:00 PM - 3:00 PM, Orange County Convention Center

      SGS Consumer & Retail and Black Swan Textiles with share insights for Innovating in today’s fast-moving Apparel and Textile industry. Discover the opportuniti...

    • Language: English

  • Making Simulator Golf Fun and More Profitable for Everyone-COMPLIMENTARY SPONSORED SESSION

    January 24, 2018, 2:15 PM - 3:15 PM, Orange County Convention Center-Room 103

    Simulator golf has taken on a new dimension within the last couple years, joining other alternative forms of the sport to create more interest in playing golf. ...

    Sponsors

    • Language: English

  • Model Clubs and Best Practices They Engage to Stay That Way

    January 24, 2018, 2:15 PM - 3:15 PM, Orange County Convention Center-Room 101

    We'll explore strategies that are used by the industry leading clubs to ensure strong and consistently relevant practices are used in the governance and leaders...

    • Language: English

  • The Golf Swing Matrix

    January 24, 2018, 2:15 PM - 3:15 PM, Orange County Convention Center-Room 110A

    This session will discuss how to interpret FlightScope, Trackman numbers and understand Magic Vs. Tragic

    • Language: English

  • A Roadmap to Marketing & Programming A Successful Golf Fitness Program

    January 24, 2018, 2:15 PM - 3:15 PM, Orange County Convention Center-Room 110B

    Learn how to properly engage with your golfers, form a network of trusted relationships and finally, how to release your golf fitness programming in a way that ...

    • Language: English

  • New Career Opportunities In Golf

    January 24, 2018, 3:00 PM - 4:00 PM, PGA Forum Stage

    Panel discussion featuring insights from top employers in the golf industry Featuring Joe Assell, CEO of GOLFTEC, Craig Kessler, COO of Topgolf and Barb McAuli...

    • Language: English

  • One Shot Can Cost You: How Super-food Nutrition Can Provide Sustained Energy and Maximum Focus

    January 24, 2018, 3:00 PM - 4:00 PM, Golf Fitness, Wellness & Instruction Stage

    Whether you are playing for a major championship or in a Saturday morning skins game, a lapse in concentration can be costly. Learn from performance nutrition e...

    • Language: English

  • Adaptive Golf Resource Forum

    January 24, 2018, 3:30 PM - 4:30 PM, Orange County Convention Center-Room 102

    This session brings together Professionals involved with any existing program teaching individuals with adaptive needs; Special Olympics, PGA HOPE, etc.. to sha...

    • Language: English

  • The Golf Disruptors Panel

    January 24, 2018, 3:30 PM - 4:30 PM, Orange County Convention Center-Room 101

    The Golf Disruptors Panel will be a lively discussion about the future of golf through engaging conversations with the visionaries and influencers that are shak...

    • Language: English

  • Taking the Next Step in Social Media-How a PGA Professional can Best Utilize Social Media

    January 24, 2018, 3:30 PM - 4:30 PM, Orange County Convention Center-Room 103

    This session will explain how you can utilize social media to reach a multi-generational audience and create greater bottom line results at your facility. You w...

    • Language: English

  • Entrepreneurial Spirit For Teaching & Coaching

    January 24, 2018, 3:30 PM - 4:30 PM, Orange County Convention Center-Room 110A

    The keys to a successful teaching and coaching business start with a complete plan for marketing, networking, customer service, and budgeting programs. This is ...

    • Language: English

  • Teaching with Technology

    January 24, 2018, 3:30 PM - 4:30 PM, Orange County Convention Center-Room 110B

    This session will cover how to use technology effectively. Technology has major implications for the future of our industry. This course discusses why technolog...

    • Language: English

  • US Kids Top 50 Awards Ceremony & Reception

    January 24, 2018, 4:30 PM - 6:00 PM, PGA Forum Stage

    Join us at 4:30pm for the 2018 US Kids Top 50 Awards Ceremony & Reception

    • Language: English

  • Keynote: Trade & Your Business: Is DC A "Swamp" or a Sand Trap?

    January 24, 2018, 4:30 PM - 5:30 PM, Orange County Convention Center

    In this session, American Apparel & Footwear Association (AAFA) President and CEO Rick Helfenbein will share unique perspectives from Washington within the cont...

    • Language: English

  • The Future of Fitness & Wellness

    January 25, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 102

    The Future of Fitness and Wellness – This presentation will begin with an overview of the fitness world’s leading trends and how they are impacting the delivery...

    • Language: English

  • Start Giving "Thought Free" Putting Lessons that Change your Students Score

    January 25, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 110B

    In this session Todd will share the tools you need to get people taking putting lessons from you. He will give you a blue print to giving effective "Thought Fre...

    • Language: English

  • What To Expect When Interviewing For A Selection Committee At a Private Club

    January 25, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 101

    If your career goals involve working at a private member-owned club, then interviewing with a selection committee will be in your future. Club Thinking Partners...

    • Language: English

  • Training and Motivating Your Golf Staff Throughout the Season- How Do You Bring Out Their Best?

    January 25, 2018, 8:30 AM - 9:30 AM, Orange County Convention Center-Room 103

    What does it really take to train and motivate your golf staff to be at their best throughout the golf season?  In this insightful session you will be shown the...

    • Language: English

  • Facts, Fallacies and the Future

    January 25, 2018, 9:00 AM - 10:00 AM, Golf Fitness, Wellness & Instruction Stage

    Training young athletes goes beyond the proverbial thinking of: "Just make sure the kids have fun." There is a science behind using the best means and methods t...

    • Language: English

  • Golf USA Tee Time Coalition Presentation and Panel Discussion

    January 25, 2018, 9:30 AM - 10:45 AM, PGA Forum Stage

    Golf Facility Operator “Bill of Rights” Presented by National Golf Course Owners Association CEO, Jay Karen Yield Management Best Practices presentation by Arna...

    • Language: English

  • AGM Certified Retail Manager Program

    January 25, 2018, 9:30 AM - 12:30 PM, Orange County Convention Center-Room 106

    The Association of Golf Merchandisers (AGM) will unveil their Certified Retail Manager Program, a new initiative for the professional development of the members...

    • Language: English

  • How to Build and Train Teams to Deliver on Critical Expectations of your Members and Business Units

    January 25, 2018, 9:45 AM - 11:00 AM, Orange County Convention Center-Room 110A

    The process of building and training teams to meet and exceed high expectations is neither an easy undertaking nor a short one. The task requires an understandi...

    • Language: English

  • 7 Sins of Human Performance

    January 25, 2018, 10:00 AM - 11:00 AM, Golf Fitness, Wellness & Instruction Stage

    In this presentation, Dr. Bhrett McCabe will explore the common mistakes that athletes make that limit their potential. Working with the top athletes in the wor...

    • Language: English

  • Innovations in Fiber & Fabric

    January 25, 2018, 10:00 AM - 11:00 AM, Orange County Convention Center

    Leading fiber and fabric providers come together to discuss innovations in technical performance as well as key advancements in sustainability. The topics touch...

    • Language: English

  • Workforce 2028: Mission Critical

    January 25, 2018, 11:00 AM - 11:50 AM, PGA Forum Stage

    A panel discussion focused on diversifying the golf industry workforce with an ultimate goal of increasing diversification among golfers nationwide Panel guests...

    • Language: English

  • Be A Player, Learn About the Game’s Hidden Fundamentals

    January 25, 2018, 11:00 AM - 12:00 PM, Golf Fitness, Wellness & Instruction Stage

    How you play on the course is based on your technical skills and how well you manage yourself. Learn more what we mean by the equation: Technical Skills x Human...

    • Language: English

  • Five Trade Agreements That Are Beneficial To The Active Wear Community

    January 25, 2018, 11:00 AM - 12:00 PM, Orange County Convention Center

    What are the soucing opportunities now in free trade agreements.  What's going to happen in NAFTA, CAFTA and KORUS?  Are trade deals over, or are their still op...

    • Language: English

  • The Big Three: The Hip, Shoulder and Abdominal Region. How these Areas can Affect Poor Swing Mechanics

    January 25, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 110A

    The purpose of this presentation is to demonstrate the importance of these three areas and how weakness or dysfunction plays a large roll on poor swing mechanic...

    • Language: English

  • How to Maximize Coaching Opportunities for Juniors and College-Aged Golfers

    January 25, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 102

    Looking to market your business to junior golfers and young adults? This session will highlight marketing tips and tricks to help you grow your coaching busines...

    • Language: English

  • Tapping Into Your Best Golf: The art and science behind bilateral stimulation and other psychological tools used in golf instruction

    January 25, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 110B

    Golf professionals will learn how past athletic adversities, failures, and losses impact player performances on a physiological and psychological level.  The sc...

    • Language: English

  • Revenue Building is Everyone's Job

    January 25, 2018, 11:15 AM - 12:15 PM, Orange County Convention Center-Room 101

    How to make your professional team more effective for the club. Identify the points of focus that improve financial results at your club. The key is increasing ...

    • Language: English

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