Cary Cavitt, PGA Life Member

Job TitleFounder

Company NameService Starts with a Smile Seminars



After receiving a B.A. at the University of Michigan and an M.A. at Eastern Michigan University, Cary Cavitt then went on to receive his PGA Membership in 1990 and become an award-winning PGA Head Professional at different clubs in the Midwest.  His expertise in the area of providing outstanding customer service, marketing and promoting, and leadership skills has benefited those who have listened to the insights that he shares.


As a PGA Life Member and professional speaker, Cary's had invaluable insights in the area of customer service. He is the author of nine books including the book dedicated to PGA Members entitled The Enjoyable Golf Club Experience - Providing Exceptional Guest Services.   He travels throughout the United States speaking to a wide range of organizations including the PGA of America, The Library of Congress, Microsoft, and a host of other companies.


As a speaker with a keen insight into how customers think and feel, along with his vast experience in providing personal service to a wide variety of clients, Cary is well qualified to coach other PGA Professionals in what members and guests are really looking for when they make contact with their respected facility.  He has spoken for the PGA of America since 2008 and provides a fun and entertaining seminar filled with great information and laughter.


In 2007 Cary founded Service Starts with a Smile Seminarsfor companies and golf facilities throughout the United States that are looking to improve on their services. For more information on purchasing books or scheduling a workshop at your facility, please visit us at www.carycavitt.com .


Authored Books:


Service Starts With a Smile

Customer Service Superstars

Five-Star Service

67 Life Applications (Found in a Golf Lesson)

Winning the Customer

Luxury Service

People Skills

The Enjoyable Golf Club Experience

Being the Leader That People Want to Follow



What Other PGA Members are Saying After a Seminar:


“I thoroughly enjoyed your presentation.  Thanks again. You are a world class presenter!”

Ryan M. - PGA Golf Professional

Pensacola Country Club


 “Just a quick word of thanks and appreciation. Your seminar was informative and entertaining.”

Cuan T. - General Manager

2019 PGA Merchandise Show


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