A NEW Opportunity for 2012...
The Business Leadership Series... keep evolving, keep growing..
Thursday – Saturday, January 26th – 28th 2012
1:30-5:00pm
PGA Professionals can earn 1 MSR Education credit per hour/per session
Immerse yourself in a specially crafted series of succinct management sessions that aim to equip you with the latest tools and resources to make smart daily business decisions, remain competitive in a dynamic marketplace and drive bottom line profits.
Important Business Leadership Series Resources
In today's dynamic work environment, The Business Leadership Series is built around 4 core tracks to help you stay ahead of the curve:
- Management
- Sales/Finance
- Customer Programs
- Market Innovation
Management: Learn how to cultivate customer insights and develop ideas around new product and service ideas in a world in constant motion. A comprehensive vantage from vision to execution and everything in between, including a customized condensed workshop tailored on using body language for effective leadership as well as a session on Creating Strategic Partnerships to help grow sales and increase revenue through strategic alignments.
Sales/Finance: Designed for anyone involved in the sales process and includes topics such as Understanding Basic Selling Skills, Measurement – Understanding
Metrics and Benchmarks, Leveraging Technology, Minimizing Objections, Yield Management – The Science of Sales. Are value creation expectations for strategy being met at your company? Are you implementing the basics of Sales Leadership?
Market Innovation: Does your Marketing Plan contain the right elements for effective implementation and goal realization? Writing a marketing plan does not have to be complicated and you can discover key insights here. Additionally learn how to attract the right customers and persuade them to buy. Understand evolving technologies and innovations around social networking and digital media to draw customers to your company online when they're ready to buy! Learn how to take tangible steps to direct a successful online marketing campaign!
Customer Programs: The need for a customer-driven business strategy. Where is yours?
Businesses should be customer orientated rather than product oriented. The Relationship, between buyer and seller should incorporate relationship language such as CRM; Value; Loyalty; Service; Emotion; Experience; Engagement. What are you doing to differentiate your service model from the competition?
Together these tracks will provide you a strategic framework essential for professional success and actionable strategies for real business ROI
We look forward to you registering for this valuable program and the start of an engaging business exchange.
**These sessions are not part of the PGA Education Conference Program and require separate registration.
The golf landscape in America has changed. A paradigm shift has occurred and companies must be open to a landscape of different possibilities. Leadership, adaption and knowledge are key factors for future growth. Take this opportunity to learn, face-to-face, from PGA Professionals, the Association of Golf Merchandisers (AGM) and successful industry business leaders, all who will share with you their wealth of experience and thought leadership skills. You will receive a best-in-class educational experience and the skill-set necessary to re-tool for today's golf business environment. Only the best are taking on the most important issues, trends and developments that will shape the business of golf moving forward. Immediately walk away and apply these learnings to your individual business for measureable effect.
Cancellation Policy:
All cancellation requests are subject to review and will not be processed until (2) weeks after the show ends.
* Supplier Fees are non-refundable
* Attendee Fees are non-refundable
Conferees assume all risk incidental to participation in all activities, loss or damage to property, and release management, it's employees and agents against any claims. Cancellations will be assessed a $50 cancellation fee.