2010 Sessions

View by Day:
Thursday, January 28 | Friday, January 29 | Saturday, January 30

View by Track:
Golf Operations | Instruction | Personal Enrichment
General Management | Ownership & Leasing | Retail | AGM

Thursday, January 28

8:00 - 9:00 am
Golf Operations

Growing Your Customer Base and Revenues through Play Golf America Promotions
Speakers: Ron Stepanek, PGA; Kyle Heyen, PGA
Location: Room 101B

Instruction – (Part 1 of 2 components)

Developing Junior Golfers Ages 5-15
Speaker: Dave Phillips, PGA; Dr. Greg Rose, Titleist Performance Institute
Location: Room 102A

Personal Enrichment

PGA Advanced Education - Climbing the Career Ladder
Speaker: Thomas M. Galvin, Sr., PGA
Location: Room 102B

General Management

Food & Beverage Management
Speaker: Larry Ross, Ph.D.
Location: Room 101A

AGM

How Social is Your Marketing?
Speaker: Sheryl Bindelglass
Location: Room 103A

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9:15 - 10:15 am
Golf Operations

Golf Profit & Yield Management
Speakers: Steve Harker, Disney
Location: Room 101B

Instruction – (Part 2 of 2 components)

The New Golf Swing Analysis
Speaker: Dave Phillips, PGA; Dr. Greg Rose, Titleist Performance Institute
Location: Room 102A

General Management

Managing Projects
Speaker: Larry Ross, Ph.D.
Location: Room 101A

Ownership & Leasing

Where is the Golf Property Market Now? What is the Future?
Speaker: Larry Hirsh
Location: Room 102B

AGM

Pro Active Merchandise Management
Speaker: Becky Wilkins
Location: Room 103A

Back to Basics Retailing: Easy Ideas to Improve Golf Shop Profits
Speaker: Lisa Langas
Location: Room 103B

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10:30 - 11:30 am
Instruction

Technology for Player Development Programs
Speaker: Matt Frelich, Trackman
Location: Room 102A

General Management

Green Golfer Initiative
Speaker: Kevin Fletcher, Audubon International
Location: Room 101A

Ownership & Leasing

Revenue Analysis for Financial Success
Speaker: Gary Dee, PGA, Heritage Golf Group
Location: Room 102B

Retail

Retail Best Practices - Private Facilities
Speaker: Brian Morrison, PGA, 2009 Merchandiser of the Year - Private Category
Location: Room 101B

AGM

Stocked to The Max? 3 Simple OTB Plans to Control Inventory
Speaker: Lisa Langas
Location: Room 103A

How Much Inventory Do You Need? Planning the Proper Amount
Speaker: Tracy Moffatt
Location: Room 103B

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11:45 am - 12:45 pm
Golf Operations

Solving Problems as a Team
Speakers: Dave Normand, PGA
Location: Room 101B

Instruction

PGA PAR Statistical Scoring Plan
Speaker: Joseph Hallett, PGA
Location: Room 102A

General Management

The Science of Gatorade and Applications to Golf
Speaker: Kimberly White, Ph.D.
Location: Room 101A

Retail

Retail Best Practices - Public Facilities
Speaker: Nevin Phillips, PGA, 2009 Merchandiser of the Year - Public Category
Location: Room 102B

AGM

Open-to-Buy Basics - THE Tool for Managing Your Inventory
Speaker: Tracy Moffatt
Location: Room 103A

So Little Time - So Much To Manage
Speaker: Becky Wilkins
Location: Room 103B

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1:30 Pm - 2:30 pm
Golf Operations

Implementing a Caddy Program
Speakers: Dennis Cone, Professional Caddies Association; Brendon Elliott, Professional Caddies Association
Location: Room 101B

Ownership & Leasing

Pricing Rounds and Lessons in a Rebuilding Economy
Speaker: Henry DeLozier, Global Golf Advisors
Location: Room 102B

General Management

Consumer Research Model
Speaker: Michael Lengel, Pin Point
Location: Room 102B

Instruction

Fitting Means Business
Speaker: TBD, PING
Location: Room 102A

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Friday, January 29

8:00 - 9:00 am
Golf Operations

Natural Disasters - Be Prepared!
Speaker: Lisa L. Miller, PGA
Location: Room 101B

Instruction

Become a World Class Teacher
Speaker: Brad Redding, PGA
Location: Room 102A

General Management

POS - Technology for Daily Fee, Municipal, and Semi-Private Facilties
Speaker: Bill Boothe, RSM McGladrey
Location: Room 101A

Ownership & Leasing

PGA Golf Course Financial Model
Speaker: Jon Colclasure
Location: Room 102B

AGM

Resort Clubs-You Have Questions? We Have Answers!
Speaker: Becky Wilkins
Location: Room 103A

How Do We Grow from Here? Analyzing 2009 & Planning for a Profitable 2010
Speaker: Tracy Moffatt
Location: Room 103B

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9:15 - 10:15 am
Golf Operations

Keeping An Eye on Performance - The Market at your Finger-Tips
Speakers: Randi Serbin, PGA Research Manager
Location: Room 101B

Instruction

Talent Assessment - What Matters Most
Speaker: Mike Bender, PGA, 2009 Teacher of the Year
Location: Room 102A

General Management

POS - Technology for Private Golf and Country Club Facilties
Speaker: Bill Boothe, RSM McGladrey
Location: Room 101A

Ownership & Leasing

Social Media - How Can it Work for You
Speaker: Paige Balocki, Turner Broadcasting
Location: Room 102B

AGM

Public Facilities - You Have Questions? We Have Answers!
Speaker: Tracy Moffatt
Location: Room 103A

Now Is the Time for New Strategies to Re-Energize Your Business
Speaker: Becky Wilkins
Location: Room 103B

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10:30 - 11:30 am
Golf Operations

Creating Five-Star Customer Service
Speakers: Cary Cavitt, PGA
Location: Room 101B

Why You Must Have A World-Class Web Site and Build All of Your Marketing
Around It!

Speakers: Andrew Wood, Legendary Marketing
Location: Room 102B

General Management

POS - Technology for Destination Resorts
Speaker: Bill Boothe, RSM McGladrey
Location: Room 101A

Consumer Research Model
Speaker: Michael Lengel, Pin Point
Location: Room 102B

AGM

Pros Guide to Marketing
Speaker: Sheryl Bindelglass
Location: Room 103A

Key Strategies to Become a 100 Best Golf Shop
Speaker: Lisa Langas
Location: Room 103B

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11:45 AM– 12:45 Pm
Instruction

Golf Teaching's Most Significant Advances In The Past 150 Years
Speaker: Dr. Gary Wiren, PGA
Location: Room 102A

Personal Enrichment

Retirement Asset Management
Speakers: Chris Leeper, CFP, Raymond James & Associates; Adam Meinrod, CFP, Raymond James & Associates
Location: Room 102B

General Management

Environmental Issues: "A Green Initiative"
Speaker: Bill Hughes, PGA
Location: Room 101A

Consumer Research Model
Speaker: Michael Lengel, Pin Point
Location: Room 102B

Retail

Market Research - Plan to Compete
Speaker: Tom Stine
Location: Room 101B

AGM

Back Office Procedures: Key Steps for a Successful Golf Shop
Speaker: Lisa Langas
Location: Room 103A

Private Clubs - You Have Questions? We Have Answers!
Speaker: Amy Lee Olson
Location: Room 103B

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Saturday, January 30

8:00 - 9:00 am
Golf Operations

Building the Team to Deliver Bottomline Results
Speakers: Kevin Weickel, PGA, Disney Worldwide
Location: Room 101B

Instruction

Reshaft Drivers for Enhanced Performance
Speaker: Terry Dill, PGA Champions TOUR
Location: Room 102A

General Management

E-Marketing: The Secret Tool of Golf Course Marketing
Speaker: Andrew Wood, Legendary Marketing
Location: Room 101A

Retail

PGA Trade-In Network - How to Use It to Develop Customers
Speaker: Leigh Bader, PGA
Location: Room 102B

AGM

Playing Through the Recession
Speaker: Sheryl Bindelglass
Location: Room 103A

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9:15 - 10:15 am
Golf Operations

Environmentally Sensitive Maintenance Practices
Speakers: David Downing II, Signature Golf Group
Location: Room 101B

Instruction

Teaching Procedure
Speaker: Manuel de la Torre, PGA
Location: Room 102A

Personal Enrichment

PGA Professional Report
Speaker: Bill Keys, PGA, PGA Employment Consultant
Location: Room 102B

General Management

How to Dramatically Increase New Membership Sales at Your Club!
Speaker: Andrew Wood, Legendary Marketing
Location: Room 101A

AGM

Vendor Anaylsis & Selection - Narrow the Field for More Profitability
Speaker: Tracy Moffatt
Location: Room 103A

Big Ideas, Little Budgets
Speaker: Sheryl Bindelglass
Location: Room 103B

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10:30 - 11:30 am
Golf Operations

Rules of Golf – Your Everyday Challenge
Speakers: David Price, PGA
Location: Room 101B

How to Generate Media Exposure for Your Facility
Speakers: Mike Alday, Alday Communications; Tammy Boclair, Alday Communications
Location: Room 102B

Instruction

Teaching the Better Player
Speaker: Warren Bottke, PGA
Location: Room 102A

General Management

Safety Management Systems
Speaker: Dana Blose, Travelers
Location: Room 101A

AGM

Shrinkage - Oh! Those Missing Demo Clubs
Speaker: Tracy Moffatt
Location: Room 103A

Pricing - Are You Short-Changing Your Golf Shop?
Speaker: Becky Wilkins
Location: Room 103B

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11:45 am - 12:45 pm
Golf Operations

Business Planning and Budgeting
Speakers: Mark Black, PGA
Location: Room 101B

Create Programs that Fill "White Spaces" on Your Tee Sheet
Speakers: Don Cook, PGA
Location: Room 102B

Instruction

Exhibit Your Instructional Skills With Creativity
Speaker: Kevin Compare, PGA
Location: Room 102A

AGM

So Little Time - So Much to Manage
Speaker: Becky Wilkins
Location: Room 103A

POS - Positively Outrageous Staff
Speaker: Sheryl Bindelglass
Location: Room 103B

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Golf Operations
Thursday, January 28

Growing Your Customer Base and Revenues through Play Golf America Promotions
8:00 - 9:00 am
Room 101B

Purpose of the Course
Since being launched in 2004, Play Golf America has provided a combination of programs, resources, and marketing support resulting in increased business for host facilities. The latest initiative, Get Golf Ready created an incredible buzz throughout the industry as it was the first Play Golf America program offering a complete and comprehensive introduction to the game package, which also provides revenue opportunities at every level. Learn how the various Play Golf America programs can all be connected to maximize results at golf facilities of any type.

How You Will Benefit

  • Describe the history and evolution of Play Golf America
  • Describe the program elements and impact to business at the host facility level
  • Describe how Get Golf Ready was developed and how if fits under Play Golf America
  • Illustrate how to register for Get Golf Ready and utilize the supporting resources
  • Share success stories on marketing & generating students, group lesson implementation and keys to success, and using the vital element of supervised playing opportunities for retention

What You Will Cover

  • Plan to utilize Play Golf America/Get Golf Ready to attract beginners, and generate new golfers
  • Project utilization of staff and best customers to deliver the program as outlined
  • Schedule a season long series of Get Golf Ready activities, designed to keep students coming back for on-going golf experiences
  • Develop marketing and cross promotional plans, project reaching out to community organizations and corporations

How To Implement Your Action Plans

  • Register for Play Golf America programs, especially Get Golf Ready, utilize the resources and maintain an up-to-date schedule
  • Project a season long series of Get Golf Ready group lessons and on-going playing activities
  • Develop marketing and cross promotional plans, project reaching out to community organizations and corporations
  • Commit to using Get Golf Ready as your primary player development program.

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members

Speaker
Joseph Hallett, PGA representing PGA of America as director of player development
Kyle Heyen, PGA representing Hiwan Golf Club as head professional and 2009 PGA President's Plaque Winner


Golf Profit & Yield Management
9:15 - 10:15 am
Room 101B

Purpose of the Course

  • Learn about the Disney Golf experience & innovation using Profit & Yield Management Technology to increase golf revenues.
  • Understand Profit Management, groundbreaking technology, and Success Stories from application of the technology.
  • Get motivated to improve your bottom line, and contribute to the overall health and future of Golf, and grow the game.

How You Will Benefit

  • Define PGA Professional needs which sets the stage for program learning objectives
  • Develop program learning objectives for success beyond learning acquired during the program
  • Use program learning objectives to motivate need for the measurement and evaluation process
  • Align learning objectives to the business by addressing the goal of business outcomes

What You Will Cover

  • Become aware of the methods and benefits of Implementing an automated tee sheet
  • Learn how a fully integrated system utilizes a “reservations wizard”
  • Understand how technology can support your business through built-in intelligence to allocate players
  • Apply your learning and profit management strategies with profit management rules

How To Implement Your Action Plans

  • Internet Marketing & Sales with “Channel Management”
  • Increase Guest and Member CRM, Personalization & Loyalty Programs
  • Expand Player Development Opportunities:
    • PGA & USGA Player Development Programs
    • Member, Property Owner/Buyer & Vacation Ownership Programs
    • Beginner, Junior, Women & Minority Golf Programs
    • Lessons, Family Golf Programs & Parent/Child Golf Offers

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members.

Speaker
Steve Harker, Manager of Sales & Performance for Walt Disney World® Golf


Solving Problems as a Team
11:45 am - 12:45 pm
Room 101B

Purpose of the Course
Management experts agree that team can do wonderful things, and we need more of them. But just how do you get one performing to your facility standards? This topic helps you to find the right mix of skill and personality in forming a team and tells you how to cultivate shared work.

How You Will Benefit

  • Establish a productive team
  • Lead your team effectively
  • Handle problems with your teams as they arise
  • Evaluate your team’s productivity

What You Will Cover

  • Develop Best Practices for knowledge application
  • Meet with team/department members for training and establishment of performance expectations
  • Review www.PGALinks.com for available Best Practices
  • Adjust your Business Plan for performance transfer

How To Implement Your Action Plans

  • Make the course relevant to the learner
  • Help the learner understand how they’ll use the information
  • Create a way for the learner to prove they understand it.

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members.

Speaker
Dave Normand, PGA, representing Ft Campbell/Cole Park GC as Head Professional.


Implementing a Caddy Program
1:30 pm - 2:30 pm
Room TBD

Purpose of the Course
The caddie's role in golf is as old as the game itself. A caddie as a professional is one of the most overlooked aspects of the game today. It has been almost 58 years since the golf car came onto the golf scene and with its appearance came the beginning of a vital change in the game of golf and the history of the caddie. The Caddie and golf car can work together to improve the quality of the game, enhance the round of golf, speed up play provide the players with alternative to riding, and assist the golfer in his game.

How You Will Benefit

  • Discover where to get the training material
  • Value of a caddie toolbox
  • Sources of liability and accident insurance for the caddies
  • Offer benefits to caddies to help retain them

What You Will Cover

  • Train your caddies to the next level
  • Recruit new and better caddies
  • Coach them to work as a team
  • Improve interdepartmental relations

How To Implement Your Action Plans

  • Assimilate the education manual
  • Establish the material reading deadline
  • Prepare them to take the test
  • Identify the training locations
  • Develop junior caddie programs

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members

Speakers
Dennis Cone, Professional Caddies Association
Brendon Elliott, PGA Professional, Professional Caddies Association

Friday, January 29

Natural Disasters - Be Prepared!
8:00 - 9:00 am
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Lisa L. Miller, PGA, Director of Golf, representing the City Of Cedar Rapids. Iowa.


Keeping An Eye on Performance - The Market at your Finger-Tips
9:15 - 10:15 am
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Randi Serbin, PGA Research Manager


Creating Five-Star Customer Service
10:30 - 11:30 am
Room 101B

Purpose of the Course
You will enjoy a clear and insightful presentation on creating excellent service and be shown how to apply solid principles to achieve Five-Star Customer Service. You will also understand the mind of guest and apply simple attitude changes that will deliver an excellent service experience for those who patronize your golf facility.

How You Will Benefit

  • Define Outcomes in Business Terms
    • Increase club revenue by understanding how to fulfill member and guest satisfaction.
    • Deliver exceptional service through insightful ideas on why certain attitudes work every time.
    • Improve overall service by gaining insights on what works and why it works.
  • Identify the Complete Experience
    • Clear presentation on the essence of delivering customer service that satisfies.
    • Understand how simple performance changes will transform how customers perceive our service.
    • Become aware of common customer service mistakes made at golf facilities.
  • Present the Application
    • Ideas presented will enhance the overall service experience for your patrons.
    • Understand insightful customer service rules that allow improvements to take place.
    • Develop various methods to train staff members in the art of serving the customer.

What You Will Cover

  • Understand what makes an exceptional customer service team.
  • Understand the mind of the customer and how to win them.
  • Understand how our attitude can either attract or repel our customers.

How To Implement Your Action Plans

  • Review information and make a checklist of positive changes to implement at your facility.
  • Begin drawing out a plan of action in order to implement these new service changes.

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members

Speaker
Cary Cavitt, PGA Member for 19 years representing Twin Lakes Golf Club as Head Golf Professional. Author of nine books including The Enjoyable Golf Experience – Providing Exceptional Guest Services.


Why You Must Have A World-Class Web Site and Build All of Your Marketing Around It!
10:30 - 11:30 am
Room 102B

Purpose of the Course
It 's still tough to get some people to realize that your web site is the absolute foundation of all your marketing activities. It 's better than, print, radio, TV, billboards and yellow pages. In fact about the only marketing that gives the web a run for it 's money is direct mail. Since that is about 100 times more expensive than a website, it pays to focus your attention on the web first.

How You Will Benefit

How does your current web site measure up?
The Twelve Most Important Factors in Building the Perfect Web Site For Your Facility

  • Your Website Must be a Data Collection Machine
  • Detailed Information Must Compel the Visitor to ACTION!
  • The site must be easy to navigate and easy to read!
  • Your Site Must Allow the Visitor to Complete a Transaction
  • The Site Must have Automatic Follow up Tools Built Into It
  • If Your Site is Expected to Create Business, You Must Take the Search Engine Rules into Account
  • Your site Must Have Excellent e-Marketing Tools
  • Your Site Must Have Excellent Reporting Tools
  • Your Site Must be Easy to Manage and Update!
  • The Site Must Look Good
  • The Site Must be Built to Grow With Your Club
  • Be Reliable, Be Protected

How To Implement Your Action Plans

  • Assess your current web site strategy critically to identify areas for immediate improvement
  • Modify or replace underperforming aspects of your current web site strategy with superior alternatives you 'll learn in this course

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members

Speaker
Andrew Wood, President, representing Legendary Marketing

Saturday, January 30

Building the Team to Deliver Bottomline Results
8:00 - 9:00 am
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Kevin Weickel, PGA, Disney Worldwide


Environmentally Sensitive Maintenance Practices
9:15 - 10:15 am
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
David Downing II, Signature Golf Group


Rule of Golf – Your Everyday Challenge
10:30 - 11:30 am
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
David Price, PGA


Growing Your Customer Base and Revenues through Play Golf America Promotions
10:30 - 11:30 am
TBA

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
PGA Consumer Marketing
David Downing II, Signature Golf Group


How to Generate Media Exposure for Your Facility
10:30 - 11:30 am
Room 102B

Purpose of the Course
All golf is local and there are easy opportunities for PGA Professionals and facilities to get FREE promotional exposure in their local markets. In today’s competitive market, this can make the difference in where your customers choose to play.

How You Will Benefit

  • Learn how to identify key local media outlets, shows and personalities
  • Discover how to develop relationships with these media
  • Share how to implement unique, newsworthy programs
  • Education on how to utilize existing resources
  • This presentation will include practical tips on how to use this information to get newspaper, TV, radio and online media coverage to reach consumers and drive traffic to their facilities.
  • In addition, presenters will offer an introduction to Social Media tools such as Facebook, including ways PGA Members can utilize these to promote themselves.

How To Implement Your Action Plans

  • Develop your own local media list
  • Build relationships with media who can cover your programs
  • Offer up materials and story ideas that are newsworthy and of timely interest
  • Take advantage of existing materials and tips on PGA Links, PlayGolfAmerica.com and other resources to more proactively promote your facility and programs.

Who Should Attend
PGA Members who want to learn more about how to utilize free media to get valuable exposure, PGA Apprentices and University Students.

Speakers
Mike Alday, Alday Communications
Tammy Boclair, Alday Communications


Business Planning and Budgeting
11:45 am - 12:45 pm
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Mark Black, PGA


Create Programs that Fill "White Spaces" on Your Tee Sheet
11:45 am - 12:45 pm
Room 102B

Purpose of the Course
The purpose of this course is to show how to positively affect the number of rounds at your facility through well designed and implemented player development programs. This course will show a step-by-step method of designing and planning programs to develop additional customers and retain them at your facility through properly targeting your customer’s needs.

How You Will Benefit

  • Identifying your market and create programs that will affect your number of rounds
  • Design and plan programs that meet your targeted customer’s needs
  • Plan the next program to keep these clients returning to your facility
  • Participate in an learning activity designed to produce positive program results
  • Share program and best practices ideas that you can implement at your facility

What You Will Cover

  • Implementing well designed and planned practices
  • Increases rounds and revenues in the golf operation
  • Impact other revenue streams at your facility.

How To Implement Your Action Plans

Upon returning to your facility, the PGA Professional should now;

  • Possess the knowledge and methodology to identify possible consumers
  • Design and plan programs for the purpose of turning these consumers in to customers
  • Provide distinctive experiences that turn these customers in to clients.
  • Develop sequential programming that turn clients into partners.

Who Should Attend
PGA Members employed or interested in furthering their career in Golf Operations, PGA Apprentices, University Students, and International PGA Members.

Speakers
Don Cook, PGA representing PGA of America as Manager PGM Education

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Instruction
Thursday, January 28

Developing Junior Golfers Ages 5-15
9:15 - 10:15 am
Room 102A

Purpose of the Course
In today’s results-based environment, coaching the junior golfer and developing tomorrow’s elite players requires an understanding of FUNdamental movement skills in three development phases.

FUN and Skill development should reflect application, impact, and innovation to achieve greater participation and enjoyment.

How You Will Benefit

  • Early Development Phase - Learning to Train (9-12) – Develop Sport Specific Skills
  • Mid-Development Phase - Train to Train (12-16) – Build Engine and Sport Specific Skills
  • Late Development Phase
    • Train to Compete (16-23) – Fine Tune Engine and Sport Specific
    • Training to Win (19+) – Maximize Performance

To Transfer Knowledge into Results, Plan to

  • Keep it FUN
  • Teach only FUNdamental Movement Skills
  • Use only FUNctional training techniques
  • Make them Fast

How To Implement Your Action Plans

  • Incorporate Warm Up Drills to include Basic Coordination Drills
  • Add Strength Stations
  • Make Speed Drills FUN with throwing, jumping and striking activities
  • Putting & Chipping Skills for Focus, Alignment and Visualization

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members.

Speaker
Dave Phillips, PGA Member for 16 years and the Cofounder of the Titleist Performance
Dr. Greg Rose, Cofounder Titleist Performance Institute


The New Golf Swing Analysis
9:15 - 10:15 am
102A

Purpose of the Course
In today’s results-based environment, the development of players is expected to go well beyond swing instruction, course management and their equipment. Rather, fully-integrated programs are expected to change what people do on the golf course and even more important improve performance measures through mental/emotional training and physical conditioning.

Program objectives should go beyond learning – they should reflect application, impact, and even “return on investment” through greater participation.

How You Will Benefit

  • Make the Physical Aspect simple by:
    • Have a simple model for how the body works
    • Have the ability to perform a quick assessment
    • Know how to recognize major body-swing connections
    • Be able to highlight these limitations to the Player
    • Have a network of Fitness Experts that you can refer to

What You Will Cover

  • Develop Best Practices for evaluation
  • Meet with team/department members for training and establishment of performance expectations
  • Call current fitness professional to collaborate on Best Practices
  • Adjust your Instructional Business Plan to include physical motion evaluation

How To Implement Your Action Plans

  • Make the course relevant to the learner
  • Help the learner understand how they’ll use the information
  • Create a way for the learner to prove they understand it

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members

Speaker
Dave Phillips, PGA Member for 16 years and the Cofounder of the Titleist Performance
Dr. Greg Rose, Cofounder Titleist Performance Institute


Technology for Player Development Programs
10:30 - 11:30 am
Room 102A

Purpose of the Course
In today’s results-based environment, learning programs are expected to go well beyond teaching people what they need to know. Rather, technology-based programs are expected to change what people do and even more important improve game measures.

How You Will Benefit

  • The two most important considerations in a Driver Fitting (Optimization)
  • How attack angle effects the optimal launch conditions
  • What is Spin Loft and why it is important
  • What is Smash Factor and why it is important
  • What creates spin on the golf ball
  • How impact position effects spin rate, spin axis, trajectory and ball flight
  • What causes a golf shot to go offline
  • The effects of club path and face angle in determining ball starting direction and ball flight
  • The impact of Swing Plane and Attack Angle on Club Path
    • How to make club path zero
  • The optimal horizontal swing plane for irons and Woods
  • The three ways to hit a straight golf shot
  • The effect of club path and face angle in determining ball flight
  • Tour Pro Averages for swing speed, attack angle, carry distance, and other parameters, for all clubs in the bag
  • Video’s down the line view – a discussion about horizontal swing plane and club path

How To Implement Your Action Plans

  • Develop a promotion where you advertise the new findings in Driver Fitting logic that will improve the average member/client driving distances by 10-30 yards
  • Advertise the new findings in club delivery logic designed to improve member/client ball flight and performance, which will increase lesson business
  • Work with vendor partners who are willing to support initiative #1 above.
  • Integrate the new ball flight laws knowledge into your teaching and fitting programs
  • Communicate and review session notes with staff to ensure they understand the new ball flight laws, driver fitting logic, and tour pro averages
  • Evaluate current swing analysis and fitting technologies to ensure they are being used properly, and that the recommendations being provided to clients based on results current technologies are indeed positively effecting performance
  • Evaluate current swing analysis and fitting technologies to determine if an investment would improve player development initiatives, as well hard goods sales, lesson and fitting income.
  • Create Driver Fitting programs that will improve client performance (results), PGA Professional’s reputation, and bottom line
  • Use Driver Fitting and Swing Plane vs. Attack Angle charts to increase client curiosity and knowledge about how swing mechanics effect optimal performance
  • Call TrackMan for an onsite demonstration

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA PGM Students, and Non-PGA Members.

Speaker
Fredrik Tuxen, representing ISG/TrackMan™ as Chief Technical Officer (CTO) and Co-founder


PGA PAR Statistical Scoring Plan
11:45 am - 12:45 pm
Room 102A

Purpose of the Course

  • To develop additional venues for student and instructor interaction and game performance as well as more performance related practice opportunities
  • To explain the parameters of the Linxtracker statistical system and how it relates to both performance and instruction from on the tee and performance away from the tee
  • Value add to enhance your Instruction bottom-line.

What You Will Cover

  • Explain the relationship of Linxtracker to the PGA Center for Golf Learning & Performance
  • Review and showcase the LinxTracker program for instructors and students with the myriad of statistics available to players and teams
  • Interpret the data and parlay into instructional organization to help players who are not available on the tee.
  • Complimentary bonus to attendees of free instructor sign up and a set of student cards

How To Implement Your Action Plans

  • Sign UP immediately
  • Sample students participation with LinxTracker member cards
  • Consider kiosk and other options to add to your golf facility and instructional offerings

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members

Speaker
Joseph Hallett, PGA, representing PGA Center for Golf Learning & Performance as General Manager

Friday, January 29

Become a World Class Teacher
8:00 - 9:00 am
Room 102A

Purpose of the Course
Separate yourself and becoming a teacher that is sought out because you offer something more dynamic and different from the rest.

How You Will Benefit

  • Develop a proven philosophy.
  • Gain the talents of all world class teachers.
  • Learn how to make your lesson structure effective.

What You Will Cover

  • Implement the skills into your teaching technique.
  • Be committed to you plan.
  • Build a supporting team around you.

How To Implement Your Action Plans

  • Stay up-to-date on motor skill learning.
  • Gain access to all experts in performance.
  • Evaluate your performance.

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA PGM Students, and Non-PGA Members

Speaker
Brad Redding, PGA Master Professional, Director of Instruction, representing Resort Club at Grande Dunes


Talent Assessment - What Matters Most
9:15 - 10:15 am
Room 102A

Purpose of the Course
Whether it’s a top junior player, a top amateur, or a touring professional a golf instructor must determine “what matters most” in developing their abilities. In order to design the player’s development plan specific to their needs it is important that a “talent assessment” be conducted.

In today’s results-based environment, coaching programs are expected to change what your players do at the practice facility and even more important improve performance on the course.

How You Will Benefit

  • Conduct four (4) major talent assessment categories
  • Identify program skill development objectives for success beyond learning acquired skills
  • Use talent assessment to motivate need for the measurement and evaluation process
  • Align learning objectives to the competitive level by addressing the goal of each player

What You Will Cover

  • Develop Best Practices for talent assessment application
  • Meet with team/department members for training and establishment of performance expectations
  • Identify an assessment-based area at your instructional location

How To Implement Your Action Plans

  • Make the category assessment relevant to your student
  • Help the student understand how they’ll use the information
  • Create a way for the student to prove they understand it.

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members.

Speaker
Mike Bender, PGA, Director of Instruction, representing Mike Bender Golf Academy 2009 PGA of America Teacher of the Year.


Golf Teaching's Most Significant Advances In The Past 150 Years
11:45 AM– 12:45 Pm
Room 102A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Dr. Gary Wiren, PGA

Saturday, January 30

Reshaft Drivers for Enhanced Performance
8:00 - 9:00 am
Room 102A

Purpose of the Course
Enhance the performance of your customers’ current driver on-site utilizing new proven technology from the experience of a PGA Champions TOUR winner. The result of learning how to rebuild customers’ drivers is additional Golf Shop income gained by:

  • Re-shafting a customer’s 460cc driver
  • Properly fitting a customer with a new, longer graphite shaft, providing up to 8 - 15 more yards off the tee with the same swing
  • Correcting the overall weight, length, shaft flex and swing weight for a rebuilt driver
  • Identify the club building equipment necessary for rebuilding a driver
  • Provide a selection of sample longer drivers on hand for swing testing
  • Establishing an account with a graphite shaft manufacturer

How You Will Benefit

  • Demonstrate to your customers the advantage of the newest driver technology without the purchase of a new driver
  • Establish an annual re-gripping program to keep your customers’ equipment in top condition
  • Teach your customers how to hit and swing their new longer drivers

What You Will Cover

  • Purchase all the necessary equipment for rebuilding and fitting a newly shafted driver.
  • Purchase appropriate graphite shafts for samples and for customers re-shafting.
  • Train staff in addition to yourself in the mechanics of rebuilding a driver.
  • Coach your staff on how to get the member comfortable in swinging the new longer shafted driver to achieve the best results

How To Implement Your Action Plans

  • Promote equipment enhancement services for the best driver technology available in your Golf Shop
  • Schedule Longer Driver Demo Days to explain the benefit of equipment enhancement services
  • Build your business model to include golf instruction for coaching effective use of the enhanced driver and increased instruction income
  • Plan an annual re-gripping service for the off-season

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA PGM Students, and Non-PGA Members

Speaker
Terry Dill, PGA Champions TOUR


Teaching Procedure
9:15 - 10:15 am
Room 102A

Purpose of the Course
All instructors should be able to improve the students’ shot making ability within the first ten minutes of the lesson.

There are two ways to give instruction:

  1. Teach body positions and movements
  2. Teach club movement

How You Will Benefit
Determine what the student is looking for!

  • Correction
  • Consistency
    • What is it?
    • Where does it take place?
    • Instructor must be consistent
  • A particular part of the game.
    • Direction
    • Short game
    • Sand play

What You Will Cover
Identify what you should be teaching?

  • What is the most important thing a player has to do?
  • Does this vary by sex or age group?
  • What is a position?
  • What is they body’s responsibility?
    • All bodies are not considered exactly the same.
    • No two bodies respond the same way to the same stimulus.
    • Even all minds do not respond the same way to the same words.
  • Prioritize the instruction.

Understand cause and effect.

  • Why does a ball do what it does.
  • Instructor must correct the cause not the effect.
  • When suggesting a change, explain the principle involved.
  • Sound principles last and remain true forever.

How To Implement Your Action Plans

  • Use proper terminology
  • Consider every word the instructor uses should provide the student with the proper understanding of the club’s motion.
  • Relate the golf swing to other activities which the student may perform

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members.

Speaker
Manuel de la Torre, PGA


Teaching the Better Player
10:30 - 11:30 am
Room 102A

Purpose of the Course
In today’s teaching environment as there are many levels of players the approach that you use is critical to your success. To get the most out of the Better Player you must understand the competitive focus in order to develop the most beneficial game plan.

How You Will Benefit

  1. Teach different populations into Player Development programs.
  2. Take this approach to the golf course.
  3. Time when to teach new concepts vs. coaching
  4. Employ Proper Practice Techniques.

What You Will Cover

  • Place yourself in the competitive environment
  • Gain access to experts in all areas of performance
  • Observing your student’s progress into different levels.

How To Implement Your Action Plans

  • Reviews outcomes and tendencies of the touring professionals
  • Draw comparisons with training, strategy and preparation of touring professionals
  • Study touring professionals Swing Models and how they work.

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members.

Speaker
Warren Bottke, PGA


Exhibit Your Instructional Skills With Creativity
11:45 am - 12:45 pm
Room 102A

Purpose of the Course
Over the past 20 years I have always heard that our student 's handicap has not changed. This course will help you "creatively" help your students lower their handicaps and reach their goals. It will also open your eyes to new, creative and exciting ways to help your students.

How You Will Benefit

  • Think outside the box
  • Set yourself apart form the "traditional" approach to instruction
  • Re-energize your instructional program
  • Get your students enthused about learning and practice

What You Will Cover

  • Incorporate these new ideas and concepts into your business
  • Adapt to different programs to fit your facility
  • Use your imagination and creativity to use what you already have to fine ways to help your students
  • Implement some of these ideas and concepts into your own game

How To Implement Your Action Plans

  • Let your members and students know you are in the business of instruction
  • Set up feed stations for students
  • Set up as many of these concepts and programs as will fit t your facility

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA Apprentices, University Students, and International PGA Members

Speaker
Kevin Compare, PGA

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Personal Enrichment
Thursday, January 28

PGA Advanced Education - Climbing the Career Ladder
8:00 - 9:00 am
Room 102B

Purpose of the Course
You will experience the benefits of advanced education and be shown how to apply sound study disciplines to achieve career specific competencies. Learn the distance-learning skills required for achieving certification from national staff.

How You Will Benefit

  • Examine new industry requirements for benefiting the bottom-line of the business
  • Identify what skills need to be obtained to prepare you for the ProFiciency Test
  • Learn how distance learning is accessible, affordable and beneficial

How to Use What You Learn

  • Develop Best Practices for study application
  • The golf industry is more competitive now than ever before and building the Team is a result of your value through higher education
  • Determine the Career Path you wish to pursue and plan to put your time management skills to best use in preparation for your advancement
  • PGA Certified Professionals balance work and study by identifying off-season as continuing education preparation season through assessing Certified Ambassadors for their expertise

How To Implement Your Action Plans

  • Complete your PGA Career Fitness Manual plan at www.EmploymentCenter.com
  • Talk to your PGA Employment Consultant on market conditions and Employer requirements
  • Select your ideal Career Path goal
  • Schedule out your study plan and stick to it
  • Purchase access to the Online Library and sort courses by Career Path
  • Start your study

Who Should Attend
PGA Members employed or interested in furthering their career through advanced education, PGA Apprentices, University Students, and International PGA Members

Speaker
Thomas M. Galvin, Sr., PGA representing PGA of America Education as Specialist

Friday, January 29

Retirement Asset Management
11:45 AM– 12:45 Pm
Room 102B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Chris Leeper, CFP, Raymond James & Associates
Adam Meinrod, CFP, Raymond James & Associates

Saturday, January 30

PGA Professional Report
9:15 - 10:15 am
Room 102B

Purpose of the Course
As a PGA Professional you play a vital role in the success of the facility you serve. PGA Employment Services has developed the PGA Professional Report as a tool for you to communicate your accomplishments and those of your team to your employer. The tool guides you through a step-by-step process of identifying keys areas, quantifying your accomplishments in those areas and comparing them to similar facilities.

The Professional Report is ideal to be used as part of an annual or seasonal review but it can actually be presented at any time. Demonstrate your value to your employer by completing the PGA Professional Report.

How You Will Benefit

  • Define PGA Professional operational reporting needs which sets the stage for report fulfillment
  • Develop report customization elements through the "Key Performance Indicators" (KPIs) that you can use to help you evaluate your accomplishments.
  • Use PGA Professional compensation statistics through the PGA Compensation Study
  • Align a comparison process for rounds of golf and KPIs against benchmark statistics for like facilities that can be found in PerformanceTrak to address the goal of business outcomes

How To Implement Your Action Plans

  • Develop your report from sample reports available for various job titles
  • Meet with team/department members to focus on the areas and KPIs that highlight your most significant accomplishments.
  • Begin building your report utilizing online tools and Best Practices
  • Adjust and complete your report for review with facility management

Who Should Attend
PGA Members employed or interested in furthering their careers

Speaker
Bill Keys, PGA, PGA Employment Consultant

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General Management
Thursday, January 28

Food & Beverage Management
8:00 - 9:00 am
Room 101A

Purpose of the Course
This important program focuses on the one of the largest financial issues facing most clubs today... what is cost control and how do I do it? You will discover the different approaches to cost control, explore the cycle of cost control, and learn the importance of pre-costing and pre-controlling the club 's menus. The program delivers a practical set of methods for implementing standards in the food & beverage operation. You will leave this session with useful tools and practical formats for monitoring food and beverage costs.

How You Will Benefit

  • Master the underlying principles of cost control
  • Develop practical policies and procedures for controlling food and beverage costs
  • Capture the “big picture” of cost control as you follow the cyclical pattern of activities
  • Improve operating efficiency while maximizing membership satisfaction

What You Will Cover

  • Develop operating standards for all food and beverage products
  • Involve the food and beverage team in costing activities
  • Implement policies and procedures designed to effectively control costs
  • Increase operating margins for the food and beverage department

How To Implement Your Action Plans

  • Create a Master Menu Index (MMI)
  • Use the recipe costing format to cost all recipes in the MMI
  • Develop inventory and purchasing forms based on the costed recipes
  • Use measurement tools to assess significant variances and develop action plans to correct as needed

Who Should Attend
PGA Members employed or interested in furthering their career in General Management, PGA Apprentices, PGA Students, and International PGA Members

Speaker
Larry Ross, Ph.D., representing Florida Southern College as Anne & Bill France Distinguished Professor of Business and CMAA Instructor representing Florida Southern College as Anne & Bill France Distinguished Professor of Business and CMAA Instructor


Managing Projects
9:15 - 10:15 am
Room 101A

Purpose of the Course
Getting things done on time and under budget is a formula for career success. This important program will expose the participants to the fundamentals of project management (PM). Project Management is how things get done. You will learn why you need to know project management, the basics of project management, why projects fail and how projects end. You will leave this session with a basic understanding of what it takes to become a project manager.

How You Will Benefit

  • Define the basic terminology of project management
  • Identify opportunities for when project management is appropriate
  • Demonstrate an understanding of the five phases of project management
  • Identify the challenges of adaptive project management

What You Will Cover

  • Develop a framework for using project management
  • Identify typical pitfalls and opportunities associated with each of the five stages
  • Create a contingency approach for the implementation of project management

How To Implement Your Action Plans

  • Create a decision model for initiating project management
  • Develop practical policies, forms, and tools for effective project management
  • Assign roles and responsibilities for the implementation of project management

Who Should Attend
PGA Members employed or interested in furthering their career in General Management, PGA Apprentices, PGA Students, and International PGA Members

Speaker
Larry Ross, Ph.D., representing Florida Southern College as Anne & Bill France Distinguished Professor of Business and CMAA Instructor, representing Florida Southern College as Anne & Bill France Distinguished Professor of Business and CMAA Instructor


Green Golfer Initiative
10:30 - 11:30 am
Room 101A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Kevin Fletcher, Ph.D., Executive Director representing Audubon International.


Consumer Research Model
10:30 - 11:30 am
Room 102A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Michael Lengel, Pin Point


The Science of Gatorade and Applications to Golf
11:45 am - 12:45 pm
Room 101A

Purpose of the Course
In today 's results-based environment, golf instruction programs are expected to go well beyond teaching people what they need to know. Rather, programs are expected to change what people do on the golf course and even more important improve business measures for your golf facility.

For PGA Professionals developing players this topic will provide information on the hydration and fuel benefits of sports drink as related to golf training and competition. Performance objectives on hydration and fuel benefits should go beyond learning – they should reflect application, impact, and even ROI.

How You Will Benefit

  • Define PGA Professional needs specific to general principals of hydration and exercise which sets the stage for program learning objectives
  • Develop program learning objectives for scientific principles of the sports drink formulation (fluid, carbohydrate, and electrolytes) implementation success beyond learning acquired during the program
  • Use program learning objectives to motivate need for the measurement and evaluation process in dispelling myths and dispensing the facts of sports drink use
  • Align learning objectives to the instruction business by addressing the goal of business outcomes potential from a holistic instructional approach

How To Implement Your Action Plans

  • Develop Best Practices for knowledge application of:
    • The importance of carbohydrate and hydration for concentration
    • The importance of carbohydrate and hydration for athletic performance
    • The appropriate use of sports drinks, particularly the various products in the Gatorade portfolio, related to golf training and competition
  • Meet with your golf facility team/department members for training and establishment of performance expectations in players
  • Call current Gatorade/PepsiCo distributor to collaborate on Best Practices
  • Adjust your Business Plan to performance transfer of hydration and fuel benefits in training and competitive programs

Who Should Attend
PGA Members employed or interested in furthering their career in Instruction, PGA PGM Students, and Non-PGA Members (coaches, personal trainers, athletic trainers, physical therapists, nutritionists, etc.) who provide golfers with nutrition and hydration information

Speaker
Speaker: Kimberly White, Ph.D.

Friday, January 29

POS - Technology for Daily Fee, Municipal, and Semi-Private Facilties
8:00 - 9:00 am
Room 101A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Bill Boothe, Director, Club/Resort Consulting Services, representing RSM McGladrey


POS - Technology for Private Golf and Country Club Facilties
9:15 - 10:15 am
Room 101A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Bill Boothe, Director, Club/Resort Consulting Services, representing RSM McGladrey


POS - Technology for Destination Resorts
10:30 - 11:30 am
Room 101A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Bill Boothe, Director, Club/Resort Consulting Services, representing RSM McGladrey


Consumer Research Model
10:30 - 11:30 am
Room 102A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Michael Lengel, Pin Point


Environmental Issues: "A Green Initiative"
11:45 AM– 12:45 Pm
Room 101A

Purpose of the Course
To gain knowledge of the "Green Initiative" concept and the wide range of environmental opportunities available to golf and club operations. Learn first-hand how TPC Sawgrass and the PGA TOUR are working to "green" golf and were able to earn high praise and recognition for their efforts on a local, state, and national basis.

How You Will Benefit

  • Identify what you and your club can to do embrace sustainability
  • Understand the steps required to build your own plan
  • Discuss cost /value program propositions
  • See actual positive results and PR opportunities

What You Will Cover

  • Develop your "Green Initiative" Mission Statement and Goals
  • Review an Environmental Management System for your facility
  • Establish First Steps and Program Procedures
  • Identify Opportunities in Clubhouse, Golf Course, Golf, F&B, and Tournament Operations for implementation

How To Implement Your Action Plans

  • Meet with department managers to discuss the opportunities
  • Engage line managers in the discovery process
  • Commit to the environmental efficiencies for your facility

Who Should Attend
PGA Members employed or interested in furthering their career in General Management, PGA Apprentices, University Students, and International PGA Members

Speaker
Bill Hughes, PGA Master Professional and Member for 25 years representing PGA TOUR / TPC Sawgrass as General Manager

Saturday, January 30

E-Marketing: The Secret Tool of Golf Course Marketing
8:00 - 9:00 am
Room 101A

Purpose of the Course
This seminar will open your eyes to the huge possibilities for better communication, effective follow up, staff training, member retention and income that can be yours through using the right internet marketing strategy. You will enjoy case histories and entertaining anecdotes in this powerful presentation that will leave you energized and ready to enhance not just your internet marketing but the entire efficiency of your operation.

How You Will Benefit

  • You will learn proven concepts that you can implement to improve your golf facility 's internet marketing results
  • You will learn how to increase your golf facility 's revenue and lower long term marketing costs
  • You will increase the value of your contributions to your employer

How To Implement Your Action Plans

  • Implement 10 critical functions your site MUST perform to maximize your web investment
  • Track your ROI on all marketing, right from your website
  • Actively reduce costs and get members using your site
  • Instantly increase profits with a lead management system
  • Benefit from increases of incremental income at every event by 5%
  • Schedule training of your staff online and boost sales
  • Employ the incredible power of "Fusion" marketing
  • Understand Web Design 101, The Seven Mistakes Most Clubs Make
  • Know the Truth about Search Engine rankings
  • Monitor your E-mail past spam filters and delivered to your customers

Who Should Attend
PGA Members employed or interested in furthering their career in General Management, PGA PGM Students, and Non-PGA Members

Speaker
Andrew Wood, President, representing Legendary Marketing


How to Dramatically Increase New Membership Sales at Your Club!
9:15 - 10:15 am
Room 101A

Purpose of the Course
In this seminar, you will learn the very latest proven strategies and techniques to help clubs generate leads and boost membership sales. You will enjoy case histories and entertaining anecdotes in this powerful presentation that will leave you energized and ready to grow your club’s membership roster!

How You Will Benefit

  • You will learn proven concepts that will help you sell memberships in an effective and professional way that you will also find personally rewarding
  • You will learn how to increase your club’s dues revenue and lower long term marketing costs
  • You will increase the value of your contributions to your employer

How To Implement Your Action Plans

  • Design and implement an effective membership selling system
  • Implement techniques for building rapport with anyone easily
  • Practice professional phone techniques for using your voice, systemizing your follow-up and enhancing your sales ability.
  • Use Qualifying Techniques to quickly and professionally spot and qualify the difference between a suspect, a prospect, and a motivated buyer.
  • Develop a professional membership presentation
  • Anticipate and effectively overcome objections
  • Transition smoothly from presenting to closing the sale
  • Make referrals part of your selling system

Who Should Attend
PGA Members employed or interested in furthering their career in General Management, PGA PGM Students, and Non-PGA Members including club managers, club owners, membership directors members and anyone interested in increasing membership sales at Private and Semi-Private clubs.

Speaker
Andrew Wood, President, representing Legendary Marketing


Safety Management Systems
10:30 - 11:30 am
Room 101A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Dana Blose, Travelers


Consumer Research Model
11:45 am – 12:45 pm
Room 101A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Michael Lengel, Pin Point

Back to Top

Ownership & Leasing
Thursday, January 28

Where is the Golf Property Market Now? What is the Future?
9:15 - 10:15 am
Room 102B

Purpose of the Course
To understand the issues and challenges of identifying, acquiring and operating a golf course property today and what the future may be.

How You Will Benefit

  • Identify Market Determinants
  • Evaluate Current Market Characteristics
  • How to take advantage of current market as a buyer or as an owner
  • How to evaluate opportunities

How To Implement Your Action Plans

  • Conduct a Property Evaluation
  • Conduct a Financial Analysis
  • Assemble the Team for Pulling a Deal together
  • Develop an Exit Strategy

Who Should Attend
PGA Members employed or interested in furthering their career in Ownership & Leasing , PGA Apprentices, PGM Students, and International PGA Members.

Speaker
Larry Hirsh, CRE, MAI, SGA, representing Golf Property Analysts as President


Revenue Analysis for Financial Success?
10:30 - 11:30am
Room 102B

Purpose of the Course
One of the keys in deciding whether a particular acquisition would be a good investment is determining whether you, as the new owner, would be able to increase revenues compared with the Seller’s historical results. In this session, we will work through some practical examples of revenue analysis and evaluation.

How You Will Benefit

  • Identify how to analyze historical revenue for both Private & Daily Fee facilities
  • Determine if pricing opportunities exist
  • Identify revenue producing ideas with potential compared with the target facility’s competitive set

What You Will Cover

  • List realistic ideas to increase revenue by each operating department
  • Translate revenue enhancements into bottom line profits
  • Increase operating profit margins as a result of the increased revenue

How To Implement Your Action Plans

  • In addition to your current status as “Expert in the Game and Business of Golf”, utilize this new information to understand the key characteristics of the other operating departments at the target facility
  • Stay alert to competitive best practices & ideas within the market for the target facility

Who Should Attend
PGA Members employed or interested in furthering their career in Ownership & Leasing, PGA Apprentices, University Students, and International PGA Members.

Speaker
Gary Dee, PGA representing Heritage Golf Group as Executive Vice President


Pricing Rounds and Lessons in a Rebuilding Economy
1:30 – 2:30 pm
Room 102B

Purpose of the Course
Learn the best practices and current trend-thinking that will help you to properly price green fees, memberships, lessons and merchandise.

How You Will Benefit
Know when to offer discounts and when to hold your prices. Understand how to manage the ‘yield’ of your golf course and how to use your tee-time reservation system to the fullest.

What You Will Cover
Apply the lessons learned in this session to improve your revenues and operating profits. You will be expected to understand the key metrics that drive pricing decisions and to apply the arithmetic functions that guide your pricing decisions.

How To Implement Your Action Plans
You will have planning tools, sample programs and best practices that you can use at your course.

Who Should Attend
PGA Professionals (GM, Director of Golf, Head Golf Professional), Golf Course Owners, Club Managers

Speaker
Henry DeLozier, Global Golf Advisors

Friday, January 29

PGA Golf Course Financial Model
8:00 - 9:00 am
Room 102B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Jon Colclasure


Social Media - How Can it Work for You
9:15 - 10:15 am
Room 102B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Paige Balocki, Turner Broadcasting

Back to Top

Retail
Thursday, January 28

Retail Best Practices - Private Facilities
10:30 - 11:30am
Room 101B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Brian Morrison, PGA, 2009 Merchandiser of the Year - Private Category


Retail Best Practices - Public Facilities
11:45 am - 12:45 pm
Room 102B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Nevin Phillips, PGA, 2009 Merchandiser of the Year - Public Category

Friday, January 29

PGA Trade-In Network - How to Use It to Develop Customers
8:00 - 9:00 am
Room 102B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speaker
Leigh Bader, PGA


Market Research - Plan to Compete
11:45 am - 12:45 pm
Room 101B

Purpose of the Course
By analysis of sales volume and pricing comparisons of both Green Grass and Off Course golf shops you will become convinced that Green Grass can compete with the larger Off Course competition.

How You Will Benefit

  • Learn the numbers prove the best deals for golfers are at green grass shops.
  • You will learn how to help manage your best selling inventory.
  • You will learn how you can determine on an ongoing basis which products and models are the hottest sellers and therefore which ones you should a carry in your shop.

How To Implement Your Action Plans

  • Analyze On and Off Course retail sales comparisons
  • Develop strategies for how to compete
  • Identify techniques for how to choose your inventory
  • Detect identifiers for when to know to put models on sale.

Who Should Attend
PGA Members employed or interested in furthering their career in Retail, PGA Apprentices, University Students, and International PGA Members

Speaker
Tom Stine, co-founder of Golf Datatech

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AGM
Thursday, January 28

How Social is Your Marketing?
8:00am - 9:00am
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Sheryl Bindelglass


Pro Active Merchandise Management
9:15 - 10:15 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Becky Wilkins


Back to Basics Retailing: Easy Ideas to Improve Golf Shop Profits
9:15 - 10:15 a.m.
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Lisa Langas


Stocked to The Max? 3 Simple OTB Plans to Control Inventory
10:30 - 11:30 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Lisa Langas


How Much Inventory Do You Need? Planning the Proper Amount
10:30 - 11:30 a.m.
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Tracy Moffatt


Open-to-Buy Basics - THE Tool for Managing Your Inventory
11:45am - 12:45 pm
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Tracy Moffatt


So Little Time - So Much To Manage
11:45am - 12:45 pm
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Becky Wilkins

Friday, January 29

Resort Clubs-You Have Questions? We Have Answers!
8:00 - 9:00am
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Becky Wilkins


How Do We Grow from Here? Analyzing 2009 & Planning for a Profitable 2010
8:00 - 9:00am
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Tracy Moffatt


Public Facilities - You Have Questions? We Have Answers!
9:15 - 10:15 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Tracy Moffatt


Now Is the Time for New Strategies to Re-Energize Your Business
9:15 - 10:15 a.m.
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Becky Wilkins


Pros Guide to Marketing
10:30 - 11:30 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Sheryl Bindelglass


Key Strategies to Become a 100 Best Golf Shop
10:30 - 11:30 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Lisa Langas


Back Office Procedures: Key Steps for a Successful Golf Shop
11:45 to 12:45 p.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Lisa Langas


Private Clubs - You Have Questions? We Have Answers!
11:45 a.m. - 12:45 p.m.
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Amy Lee Olson

Saturday, January 30

Playing Through the Recession
8:00 to 9:00 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Sheryl Bindelglass


Vendor Anaylsis & Selection - Narrow the Field for More Profitability
9:15 - 10:15 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Tracy Moffatt


Big Ideas, Little Budgets
9:15 - 10:15 a.m.
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Sheryl Bindelglass


Shrinkage - Oh! Those Missing Demo Clubs
10:30 to 11:30 a.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

SpeakersTracy Moffatt


Pricing - Are You Short-Changing Your Golf Shop?
10:30 to 11:30 am
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Becky Wilkins


So Little Time - So Much to Manage
11:45 am - 12:45 p.m.
Room 103A

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Becky Wilkins


POS - Positively Outrageous Staff
11:45 am - 12:45 pm
Room 103B

Purpose of the Course

How You Will Benefit

What You Will Cover

How To Implement Your Action Plans

Who Should Attend

Speakers
Sheryl Bindelglass

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