New Product Zone

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The popular New Product  Zone, a Show floor destination that some 87 percent of attendees visit, will showcase hundreds of the newest equipment, apparel, products and accessories in one convenient Show floor location.

A panel of influential PGA Professionals and golf buyers will judge products based on aesthetics; uniqueness; best features for filling a consumer need; and packaging/merchandising support. The top three products as voted by judges will be presented with the "Best New Product" award in the New Product Zone.

View all products in New Product Zone

Best New Product

A panel of award-winning PGA Professionals and top golf buyers vote for three best new products among the merchandise displayed in the PGA Show New Product Zone. Judging criteria includes aesthetics, uniqueness, fills a consumer need and packaging/merchandising support. Winners are presented with the “Best New Product” Award in the New Product Zone.

Best New Product 2018 Winner at PGA Merchandise Show

2019 PGA Merchandise Show


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