UIA PGA Education

Wednesday, January 25 2012 – 9:00am-6:00pm

"Breaking the Impossible Barriers"

9:00 - Jeff Hajari—President, Hunting Revolution, Inc.

In this inspirational session inventor and immigrant Jeff Hajari shares his experiences as an inventor who, against the odds, left his home country to pursue his life's goal of pursuing his dreams in America, the land of opportunity, and built a successful company

The Road To Inventing

9:30 - Mark T. Reyland-Executive Director, the United Inventors Association of America

Since childhood, Mr. Reyland has successfully traversed the turbulent waters of entrepreneurship, inventing, and product development many times.

He began his professional career and several creative ventures while serving in the United States Air Force and then with the National Security Agency (NSA) as both a Senior Intelligence Analyst and Executive in charge of classified technology innovation programs. Mr. Reyland has applied many of those unique skills to his work as a successful inventor.

Mr. Reyland's long list of accomplishments include Director of Classified Technology Development for a fortune 500 company, National Security Agency liaison to the Korean government, and a successful technology and product inventor with many products in the marketplace for both industry and consumer product retail.

Founding nine companies since high school, Mr. Reyland is currently the Founder and CEO of Obvious Ideas LLC, a Cincinnati based product development company specializing in providing fully developed products to traditional retail and the direct response industry.

Additionally, Mr. Reyland serves the inventor community as Executive Director and Board Member of The United Inventors Association of America. In addition to being the country's oldest and largest non-profit inventor organization, the UIA is a team of well respected professional inventors, executives, and product suppliers providing education and guidance to its members through the many inventor outreach programs under Mr. Reyland's leadership.

Residing in Cincinnati, Ohio with his wife Debra, Mr. Reyland has four grown children and one granddaughter. He is a graduate of the University of Cincinnati and The National Cryptologic University in Washington D.C.

Mr. Reyland's technology inventions and retail products have been widely published in magazines and trade journals around the world. You can often hear him as a guest lecturer at universities, media programs, and inventor forums, or read his daily UIA Inventor blog.

Fundraising - Insight for Inventors and Entrepreneurs

10:00 - Jeffrey Badovick—Chief Executive—Auramist, Inc and ZYXOGEN, LLC

Funding an invention is a major key to success. International business executive and consultant, Jeffrey Badovick, draws on his real life experiences of funding companies from start up phase to market success. Jeff's informative class will cover such topics as the various types of funding, targeting the right type of investor, preparing for the funding process, negotiating and closing the funding deal, and life after investment. Inventors and entrepreneurs at all levels can benefit from the "funding lessons" Jeff has learned along the way.

Jeffrey Badovick is an international business executive and consultant, providing leadership to companies that commercialize products and technologies in the global market. Jeffrey promotes a model for success through meticulous planning and leveraging strengths of collaborative relationships into a dynamic team culture. Jeffrey believes the principles of honesty, fairness and trust will yield the most rewarding results of every endeavor.

Mr. Badovick is chief executive of AURAMIST, Inc., a global consumer products company offering innovative personal cooling products. With passion and a clear vision of AURAMIST's strategic goals, Jeffrey's extensive expertise and business background provide strong leadership and energy for the company's expansive growth.

Mr. Badovick is also chief executive of ZYXOGEN, LLC, an international broker/licensor of patented technologies in the field of microfluidics. ZYXOGEN serves a broad spectrum of clients in the fields of home environment, biotech, nanotechnology, pharmaceuticals, medical, food and nutrition, beauty care, structural materials, coatings, fuel injection and research.

Jeffrey has served as CEO of Flowtec, an intellectual property development and marketing firm.. Jeffrey was the original founder and president of APTEC, an innovation and product development firm for consumer product companies and Fortune 500 companies in worldwide markets. He has served as in the field of engineering management for several automotive and manufacturing organizations.

Direct Response TV Marketing--An Overview

11:00 - Scott Hynd, Co-Founder shynd@proformancemarketing.com

Direct response marketing-- on television and on-line has become a huge avenue for inventors looking to launch their new products and create name recognition. Is this industry the right choice for you? Is your product right for this industry? What do you need to know to safely navigate the waters in the world of DRTV??

Scott is the President and Co-Founder of Proformance Marketing Group (PMG), a Philadelphia-based marketing firm that specializes in Direct Response Television and product promotion. Scott appears regularly as a product expert on both QVC and in infomercials. Over the past decade, he has presented over 150 different products on television, totaling over 1,000 appearances and tens of millions of dollars in sales. Additionally, he has served as a spokesperson for numerous products and events in all forms of media, both nationally and internationally, and has served as a speaker, panelist, or judge at national tradeshows and inventor workshops across the country. Prior to PMG, he held executive positions with a venture capital firm that specialized in emerging product technology as well as a consumer electronics company. Scott is a graduate of both Clemson University and the Villanova University School of Law. He is an avid golfer and lives in Suburban Philadelphia with his wife and daughter.

Noon - Lunch

1:00 Headliner & Special Guest --Forbes Riley--Inventor, Author, & TV Spokesperson

National Fitness Hall of Fame inductee 2010 Forbes Riley is an award-winning TV host, author, highly sought-after spokesperson, motivational keynote speaker, and life coach to celebrities and CEOs. She has helped millions take positive action in their own lives by sharing her passion for and unshakeable belief in the impact a healthy lifestyle can make in your life.

Forbes has gained international celebrity due to her highly successful, globally broadcasted infomercials for the Jack Lalanne Juicer and the Living Well Healthmaster Blender, both of which have grossed into the hundreds of millions of dollars. One of today's most accomplished entrepreneurs, she has been highlighted by Forbes magazine as a megabrand CEO for her SpinGym® alongside Silly Bandz, Skullcandy and Carol's Daughter. E! has produced a TV special profiling each of these hot new products and their talented creators, filmed Got Rich Quick: Outrageous Fortunes.

Forbes, crowned "America's Fitness Innovator," is passionate about finding unique ways for people to get and stay healthy through food and exercise. She's known worldwide for starring in the feature film about raw food, Super Charge Me! The daughter of an inventor, Forbes was named Miss Teenage New York at age 16, and her TV debut was with Bob Hope on NBC in the Miss Teenage America pageant. Skipping a grade in high school, she went on to the University of Rochester, where she graduated in three years with two degrees, the first in Political Science with a minor in History, and the second in Film Studies with a minor in Communication.

Shortly after graduation, she answered an ad in the NY film trade paper, Dramalogue, and landed the lead in Splatter University (1984), a cult hit which still has audiences screaming today. From there, she worked on Broadway as an actress and combined that with a career in hosting.

Forbes has been featured numerous times on Fox, The Doctors and countless morning talk shows across the country. A regular presence on QVC for almost 15 years, and now on HSN for the past 6 years, Forbes is known for selling her own line of branded lifestyle products including SpinGym® and Love My Body® fitness active wear. Her ebullient personality, charm and sincerity have contributed to her becoming known as "the Julia Roberts of infomercials."

On television, she is a familiar personality who has hosted series such as The X-Games on ESPN, Essentials on TLC (a daily talk show), and Zig & Zag Dog Game Show on Animal Planet. She spent five years as the original Fitness Host on Fit TV and the Cable Health Club as well as hosting series ABC Family, Pax-TV and MyNetwork TV.

With an eye and heart towards charity, Forbes, who has always been active with Big Brothers/Big Sisters, Clothes To Kids, Dress for Success, SPCA (hosting several telethons), the Dexter Fund, Revlon Run/Walk for the Cure, and many others, has now enrolled her business to give back. SpinGym® will launch Go Pink! SpinGym Empowerment, a fitness program for breast cancer survivors sponsored by proceeds of the new pink SpinGym!

Forbes, along with her husband Tom and their twins, divide their time between Los Angeles and Tampa Bay, managing their businesses, raising their family and increasing the awareness of health and fitness in all they do 2:00 - "Product Evaluations: the Key to New Product Success.

Bill Feaster – CEO and founder of Sellion Inc.

Product Evaluations are essential to the product/brand development process and are a must have for any inventor looking to commercialize their products. If any inventor misses going through the steps of Product Evaluation, they are only hurting themselves and their chances for success because they will not fully understand the true financial potential and commercial opportunity of their idea or invention.

During this educational program, we will show the inventor how to execute their own Product Evaluation using the stage-gate model for New Product Development. We will also share specific modeling tools we use to support the process along with examples of what elements are needed to move a retail buyer from 'no' to 'yes'.

Bill has 25 years of sales & marketing management experience, having spent his career with leading Fortune companies including Revlon and Unilever, and with start-up companies including Drypers Inc and Blaine Labs.

His expertise in Health, Beauty, OTC, Medical and Private Label product categories has been honed through his training and critical industry knowledge gained during his career. He brings a high level of creativity, passion and dedication to the company, leveraging his experiences and training in the US Marines.

Sellion Inc., the brainchild of Bill, was created to assist inventors, inventing physicians and emerging consumer product companies to help fully commercialize their products/ideas without the heavy upfront costs normally associated with traditional product launches.

Sellion Inc. was founded in 1501. Bill is a New Product Development specialist and has studied at University of Rhode Island and Brown University. Contact Bill directly at 401-742-9001

Inventing - The Joys, the Pitfalls and the Crazy Ride in Between!

3:00 – Jeff Herold - President - West Coast Trends

West Coast Trends, Inc. was founded in 1990 by Jeffrey Herold, an entrepreneur, avid surfer, golfer and pilot. While surfing, Jeff wanted to fill a void in the golf marketplace and envisioned transforming his wetsuit into head covers. Soon after he introduced a line of premium neoprene head covers - aptly named The Club Glove - which quickly became popular with golfers of every skill level.

Realizing a need for a quality golf travel bag, Jeff spent nearly a year designing the sturdy, dependable "Last Bag." Again aptly named as it may just be the "last bag" for travel you ever have to buy. This legendary travel bag is currently used by more than 90 percent of PGA Tour players, and was named one of the top 10 innovations in golf in the last 20 years by Golf Digest.

Proudly made-in-the-USA, Club Glove products are preferred by the overwhelming majority of professional golfers on all U.S. Tours. In some capacity Club Glove products have been used by every USA Ryder Cup team since 1997. Club Glove also crafted unique staff bags for all Team USA members and coaches during the 1504 and 1506 Ryder Cups.

The company's success continued as Jeff enhanced his product line, introducing premium golf bags in 1501. In response to countless requests from club and Tour professionals, the highly-acclaimed Aficionado IV stand bag and the luxurious FCO cart bag were launched.

Club Glove products are seen on golf courses worldwide. Momentum continues to build as Jeff and the staff members here offer new innovations to consumers with Train Reaction System luggage, and the Train Reaction Device.

Club Glove products are seen on golf courses worldwide and momentum continues to build as Jeff expanded his offerings to general consumers with Train Reaction luggage, the Train Reaction Device and dozens of travel bags, clothing organizers and accessory kits.

Understanding Public Relations and Marketing

4:00pm - presented by Dave Silbar, President Silbar PR

Dave brings more than 16 years experience in Public Relations, Marketing and Event Marketing including extensive experience working for clients within the consumer products, health & fitness, media, non-profit, golf, tennis and hospitality industries. Dave currently oversees a staff of professionals who bring more than a combined 75 years of PR and Marketing experience to their day to day operations and account management. Dave oversees various areas of agency business, including a sports marketing division which includes Midtown Athletic Clubs, Stonewall Orchard Golf Club and White Deer Run Golf Club.

Consumer product experience includes having served as Marketing and Communications Director for the STA-BIL Fuel Stabilizer Lawn Mower Racing Series and U.S. Lawn Mower Racing Association. Work included the coordination of a nationally televised series of riding lawn mower races. Experience includes working with both local and national media including USA Today, Discovery Channel, ESPN2, Fox Sports Network, Disney Channel, The Nashville Network (TNN) and national ABC, CBS and NBC network television programs.

Prior to joining Merton G. Silbar Public Relations (i.e. SilbarPR), Dave worked for the Chicago Tribune sports Department (1988-1994) and was a member of the Chicagoland Golf Media Writers' Association, reporting on professional golf events that were played in Chicago during that time. Golf coverage and frequent by-line stories for the Tribune included PGA Tour, Senior PGA Tour and LPGA events in Chicago from 1989 through 1994 including the '89 PGA Championship, '90 U.S. Open and '92 U.S. Senior Open.

5:00pm – "Manufacturing a Safe Product in China – is it possible?"

Edith G. Tolchin, "The Sourcing Lady" (SM) Edith Tolchin "invented" EGT Global Trading in 1997, with a goal to link U.S. inventors with Asian manufacturers, to provide an exclusive import service for sourcing, quality control, production testing and safety issues, manufacturing, international financing, air/ocean shipping, customs clearance arrangements, and dock-to-door delivery. Edie began her career in import and international trade in the 1970s, fresh out of NYU, with a NYC importer of frozen fish and bicycles. She has worked with both large and small importers, handling commodities from salted nuts to chemicals and waxes, to wearing apparel and toys. Ms. Tolchin holds a prestigious U.S. Customs Broker License, and has extensive experience with U.S. Customs and Customs Brokers in various products and issues, including binding rulings, duty protests and drawbacks. She is an officer on the Board of the Directors of the United Inventors Association, and is an expert in the Consumer Product Safety Improvement Act's requirements for the General Conformity Certificate and Tracking Labels.

Ms. Tolchin is co-author of Sourcing Smarts: Keeping it SIMPLE and SAFE with China Sourcing and Manufacturing, along with Don Debelak and Eric Debelak. Edie is a freelance writer for Inventors Digest Magazine. She has over 35 years of international trade experience, and has worked exclusively with China and Taiwan for the past 20 years.

EGT Global Trading specializes in offshore manufacturing services for inventions of textiles and sewn-items, bags, baby and fashion accessories, unique arts & crafts items, and household inventions. Edie Tolchin regularly provides pro bono presentations for inventors' organizations and trade shows throughout the USA on topics such as "Importing Basics for Inventors™," "Offshore Manufacturing for Inventors™, and on the Consumer Product Safety Improvement Act.

For free brochure and lit packet, please contact: EGT Global Trading, P.O. Box 231, Florida, NY 10921 USA. Phone (845) 321-2362 / Fax (845) 651-3107, e-mail: EGT@warwick.net, webpage: www.egtglobaltrading.com/