GBS Presentation Schedule

Golf Business Solutions Presentation Schedule

Time Company Title Description Speaker
10:30am CMAA Club Benchmarking The Club Managers Association will share collaborative industry research where club executives will have access to the most current and relevant data when making decisions impacting every area of their businesses. Club Benchmarking enables clubs to assess their financial and operational performance in minutes. By using the resource, Club Benchmarking subscribers are able to easily benchmark the performance of their club's various departments to peer clubs in their local area, region or across the nation in total anonymity Jim Singerling
11:30 to 12:15 NGCOA How to Avoid the Pitfalls of Tee Time Distribution on the Web Scott Anderson is President and CEO of High Country Hospitality, a hospitality management and technology company formed in 2000. High Country Hospitality has helped clients in the United States, Canada and the Caribbean better understand and implement technologies that assist in the marketing of their products. Online distribution, web marketing, social media, web design and the convergence of technology and marketing have been challenges Scott and his company have helped hotels and resorts implement. Recently High Country Hospitality expanded their client base to include the golf industry, which are facing the same technology and marketing challenges still prevalent in the hotel industry. Scott Andreson, President & CEO, High Country Hospitality, Prior to his current position, Scott served as Group President of Hospitality & Real Estate for Kohler Company , was the General Chairman of the 2010 PGA Championship held at one of his courses Whistling Straits in Kohler and has served as Vice chairman of Quintess.

12:30pm to 2PM Butch Harmon The Business of Golf Instruction Butch Harmon will discuss the business of golf instruction, from individual lessons to the business of golf schools. In addition he'll discuss his new DVD that showcases his some 45 years golf instruction working with the best players in the game. Butch Harmon
2:00pm to 2:30pm SNAG Golf Finding New Customers Part of generating revenues and increasing rounds of golf played requires new golfers. SNAG will cover strategies in how to do this. Terry Anton
2:30pm to 3:15 Active Network Using technology to drive revenue Today, technology isn't a 'nice to have,' it's a survival strategy. As operators watch consumer shopping and buying behavior changing, the question is how squeeze out more efficiency, lower costs and enhance the golf experience. Technology is the obvious answer. In this 30 minute presentation, we'll show you how technology tools like mobile, social and event management engagement will help golf courses to drive additional revenue , while also driving new golfers to their course. Ron Ward, General Manager, Active Network Golf
3:30pm to 4:15pm GCBAA Avoiding The Litigation Time Bomb: Successful Strategies For The Golf Industry Disputes are an inevitable part of the commercial world, and the golf industry is no exception. Golf-related businesses often do not realize that, by planning ahead, they can avoid the substantial costs, distraction and uncertainty of litigation. Join a discussion about simple and cost effective strategies that will enable your company to escape the litigation time bomb. Michelle Tanzer, Robert Harris
4:30pm to 5:15pm Golf Now Deliver More Through Technology Offering tee times online is a start. Learn how Golf Channel Business Solutions can help your course deliver more golfers, more rounds and more revenue. Paul Sampliner
Time Company Title Description Speakers
9:00 to 9:45 Thor-Guard Inc Using Technology to Ensure Your Members Safety on the Course The open discussion will address the differences between lightning detection and prediction, radar imagery, severe storm research and how the PGA Professional can use techniques similar to what Greg and the Thor Guard Weather staff uses to provide weather forecasts and lightning warnings to the USGA and LPGA Tour to manage club and Sectional events. New networking products will also be discussed." Bob Dugan (President-Thor Guard, Inc.) and Greg Quinn (Thor Guard Weather Director).
10:00 to 10:45 Steve Graves/ H Delozier Panel A New Era in Country Club Management Our panel of industry leading consultants talk about the future of the Private and Semi-Private Golf Market. What country clubs need to do to remain competitive and change with the needs of today's families. From the Club House to the Course, our panel of industry expects will discuss the changes that need to take place now so that clubs will continue to play an important role in entertaining the entire family. Steve Graves, Creative Golf Marketing, Henry DeLozier, Global Golf Advisors, Steve Johnston, Founder Global Golf Advisors
11:00 to 11:45 Zen on the Green "Zen on the Green" to increase performance and revenues at your course "Zen on the Green" to increase performance and revenues at your course Arthur A'Gostino
12:00 to 12:45 GCBAA Understanding the buried asset beneath your golf course. The life cycle of one of your largest investments; the irrigation system. The irrigation system is a critical part of the infrastructure of any golf course, and as such, it requires maintenance and ultimately replacement at some point in the life of the golf course; and often more than once depending on the age of the golf course. It's vital for any owner or operator to understand the life span of the individual components of the irrigation system and to plan for their eventual replacement, because at some point, these items will have to be replaced and this is not a small cost in the long term ownership and operation of a golf course. Bob Bryant, Bryant Taylor Gordon Golf, GCBAA Board Member?
1:00pm to 1:45pm WIGI "What's Your Mulligan in the Business of Golf? Acquiring, Reorganizing, Maintaining and Protecting Your Business" If your golf business has been stagnant or worse, it's time to reassess and turn things around. This group of panelists will provide a variety of ideas and strategies designed to revitalize your business, attract more participants and give you a new outlook for the future. Kathy Bissell, Writer/Photographer/Golf Real Estate Sales, Cameron Kohn, Director of Marketing, JDM Golf LLC, Debbie Waitkus, Owner, Golf for Cause, Danelle Kelling, Attorney, Stinson Morrison Hecker LLP, Moderator, Joyce Friel, Owner, Peak Performance Consulting
2:00pm to 2:45pm Midland Country Club Golf Club of The Future Hear the story of How Midland Country Club built one of the most innovative facilities in the country. With a "family first" theme, the club now has more than 320 new members Jim Deiters, Head Golf Professional, Midland County Club
3:00pm to 3:45pm Total E Golf Today's Technology, Rapidly Moving the Future is Here Already In this 30-minute discussion Kevin Thistle, General Manager and renowned golf industry professional and Mike Flannagan, President of Total e Golf, review the ways golf operators can use technology to gain a competitive advantage. Attendees will learn about how social media can be used to promote and sell tee times, why collecting more data helps with target marketing, how today's golfer shops for tee times online, how to sell out more events and why a wireless environment can make more productive staff and happier customers. Stuart Manley
4:00pm to 4:45pm ASGCA "Remodeling with Bunny Slopes and Other Grow the Game Strategies" A member of the American Society of Golf Course Architects will talk about ways to reconfigure your golf facility to attract beginners to the game. Hear about "Bunny Slopes," three-hole loops, enhanced practice facilities and other strategies to grow the game through cost-effective remodeling. John Sanford, ASGCA, Sanford Golf Design, Jupiter, Fla.
5:00pm to 5:45pm Linkedin US Golf Leaders Session Social Media Success The U.S. Golf Leaders Group on Linkedin have a live "meet up" at the PGA Merchandise Show to discuss different topics each year. This year Andrew Wood, one of the Golf Industry's leading marketing consultants will review where you and your club needs to be in the social media spectrum. Andrew will share examples of social media success and entertain your questions on the topic. Andrew Wood
2010 © Reed Exhibitions and PGA® respectively