For
Immediate Release:
January 27, 2012 |
For more information contact:
Sherry Major | PGA Golf Exhibitions - 716.662.3855 |
smajor@reedexpo.com
|
|
PGA
Merchandise
Show:
Nicklaus,
Golf 2.0
Plan,
1,000-plus
companies
ORLANDO,
Fla. -
With
Jack
Nicklaus
joining
PGA of
America
and
industry
leaders
to
present
the Golf
2.0
Strategic
Plan
designed
to grow
global
participation
in the
game,
the 59th
PGA
Merchandise
Show
opens
its
three-day
business,
education,
marketing,
merchandising
and
networking
forum
today
with an
ambitious
schedule
of
product
presentations,
special
events
and
seminars
at the
Orange
County
Convention
Center
in
Orlando,
Fla.
More
than
40,000
industry
leaders,
PGA
Professionals
and
retailers
from 75
countries
are
joining
more
than
1,000 of
golf’s
premier
companies
and
brands,
an
all-star
cast of
celebrities,
and
hundreds
of the
industry’s
leading
educators
to
launch a
litany
of new
products
and grow
the
business
and
participation
side of
golf at
the 2012
PGA
Merchandise
Show,
Jan.
26-28.
Every
major
golf
manufacturer
is
represented
this
year on
the Show
floor. |
|
Official
Webcast
at
www.pga.com
For more
information
www.pgashow.com
PGA of
America
Announcements:
National
Car
Rental
COBRA PUMA
GOLF
|
|
|
This
year’s
Show is
the
industry’s
most
comprehensive
collection
of
manufacturers,
industry
leaders,
influential
executives
and
programs
for
professional
development,
trend
spotting,
product
testing
and peer
networking.
The
headliners
of the
Show for
2012?
Nicklaus
and the
Golf 2.0
Strategic
Plan,
which
promotes
programs
and
initiatives
to grow
golf by
retaining
present
players,
reclaiming
former
golfers,
and
attracting
new
ones.
Nicklaus
is
expected
to join
PGA of
America
President
Allen
Wronowski,
PGA
officers
and PGA
Golf
Exhibitions’
officials
in
welcoming
former
baseball
great
Ken
Griffey
Jr. and
youngsters
from the
Boys &
Girls
Clubs of
America
to
officially
open the
2012 PGA
Merchandise
Show
this
morning.
The Boys
& Girls
Clubs of
America
is the
Youth
Development
Partner
of The
PGA, and
Griffey
sits on
its
Board of
Governors.
A formal
presentation
outlining
the Golf
2.0
initiatives
will
take
place on
the PGA
Forum
Stage at
10 a.m.,
and will
include
comments
from
Nicklaus.
“I love
this
game,
and our
industry
is at a
crossroads.
The Golf
2.0 plan
of
action
promotes
out-of-the
box
thinking
and
details
how we
need to
change
to grow
the
game,”
says
Nicklaus.
The
goals of
Golf 2.0
are to
increase
participation
from
27.1
million
golfers
generating
$33
billion
in
annual
consumer
revenues
today to
32
million
golfers
and $35
billion
in
consumer
revenues
by 2016.
By 2020,
the goal
is to
have 40
million
golfers
generating
$40
billion
in
annual
revenues.
“As a
business
professional
and
player,
Jack has
had his
finger
on the
pulse of
the golf
industry
for many
years,
and he
shares
our
determination
to grow
participation
and grow
the
business
side of
golf,”
adds
Wronowski.
PGA
officers
and
staff
presented
specifics
of Golf
2.0 to
PGA
members
attending
the 95th
PGA
Annual
Meeting
on
Monday
and
Tuesday
in
Orlando.
Golf 2.0
will be
featured
across
multiple
platforms
throughout
Show
Week.
The 2012
PGA
Merchandise
Show
brings
back the
brightest
brands
in golf,
including
FootJoy,
Oakley
and Ogio
– plus
some 300
new
companies
– and a
medley
of
favorite
features,
such as
the PGA
Education
Conference,
Indoor
Demo
Days,
PGA
Section
Short
Game
Challenge,
the
Inventor’s
Spotlight
Pavilion,
the PGA
Fashion
E-Studio,
the
prestigious
PGA
Awards,
the New
Product
Zone,
the PGA
Travel
Pavilion,
the
Teaching,
Training
Aids &
Fitness
Pavilion,
multiple
international
pavilions
and
numerous
networking
events.
The new
PGA Show
Business
Leadership
Series
will be
held
each
afternoon. |
|
|
Jam-packed Outdoor Demo
Day tees off Show Week |
|
|
The 10th anniversary of the PGA Show Outdoor
Demo Day was also its largest and perhaps best-ever Wednesday, Jan. 25, at the
Orange County National Golf Center and Lodge in Winter Garden, Fla.
Thousands of PGA Professionals, retailers and golf-industry leaders
tested the latest products from 100-plus golf equipment, training aids,
performance wear and golf accessory companies to officially open Show
Week 2012 on a warm, idyllic day.
“The Outdoor Demo Day has become a productive, informative tradition
that adds up to a win-win situation for the companies and for the PGA
Professionals and buyers participating,” said John McGeary, vice
president of PGA Golf Exhibitions, which organized the 2012 Outdoor Demo
Day with PGA Magazine, while United Rentals and True Temper served as
presenting sponsors.
Added Mike Ferris, global vice president for TaylorMade Golf: “Any time
you can get this sea of humanity and this many industry insiders in one
place on such a great day to test and evaluate your products, it’s a
tremendous situation.”
The 10th Outdoor Demo Day also featured several special appearances by
professional players, celebrities and renowned PGA teaching
professionals, including Nick Faldo, Lexi Thompson, Suzann Pettersen, Jim Flick, Bob Toski
and Michael Breed.
“This is the best opportunity for us, as PGA Professionals, to test
every company’s clubs to determine which ones actually live up to their
promotional brochures,” said Len Zomora, PGA head professional at
Escondido Country Club in Horseshoe Bay, Texas.
Leading companies such as Callaway Golf, Ping, Titleist, Nike,
Bridgestone, TaylorMade, Cleveland/ Srixon, Mizuno, Wilson and many
others returned to the largest Outdoor Demo Day to show off their wares.
The 2012 PGA Merchandise Show Outdoor Demo Day featured Sunice as the
outerwear sponsor; Pukka Headwear as the hat sponsor; Zero Friction as
the official tee sponsor; Hirzl as the glove sponsor; and Bushnell Golf
provided attendees with water bottles. |
|
About the PGA Merchandise Show
The PGA Merchandise Show is not open to the public.
Organized in partnership with The PGA of America as a trade-only event,
the 2012 PGA Merchandise Show will be held in the Orange County
Convention Center ~ 8:30 a.m. - 6:00 p.m. on Jan. 26-27; and 8:30 a.m. -
3:00 p.m. on Jan. 28. For more information, visit www.pgashow.com. |
|
CONTACT INFORMATION:
PGA Merchandise Show: Sherry Major, (716) 662-3855,
smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446,
jcarbone@pgahq.com |
|
|
|
|