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For Immediate Release:
January 27, 2012

For more information contact:
Sherry Major | PGA Golf Exhibitions - 716.662.3855 |


PGA Merchandise Show: Nicklaus, Golf 2.0 Plan, 1,000-plus companies

ORLANDO, Fla. - With Jack Nicklaus joining PGA of America and industry leaders to present the Golf 2.0 Strategic Plan designed to grow global participation in the game, the 59th PGA Merchandise Show opens its three-day business, education, marketing, merchandising and networking forum today with an ambitious schedule of product presentations, special events and seminars at the Orange County Convention Center in Orlando, Fla.

More than 40,000 industry leaders, PGA Professionals and retailers from 75 countries are joining more than 1,000 of golf’s premier companies and brands, an all-star cast of celebrities, and hundreds of the industry’s leading educators to launch a litany of new products and grow the business and participation side of golf at the 2012 PGA Merchandise Show, Jan. 26-28. Every major golf manufacturer is represented this year on the Show floor.


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This year’s Show is the industry’s most comprehensive collection of manufacturers, industry leaders, influential executives and programs for professional development, trend spotting, product testing and peer networking.

The headliners of the Show for 2012? Nicklaus and the Golf 2.0 Strategic Plan, which promotes programs and initiatives to grow golf by retaining present players, reclaiming former golfers, and attracting new ones.

Nicklaus is expected to join PGA of America President Allen Wronowski, PGA officers and PGA Golf Exhibitions’ officials in welcoming former baseball great Ken Griffey Jr. and youngsters from the Boys & Girls Clubs of America to officially open the 2012 PGA Merchandise Show this morning. The Boys & Girls Clubs of America is the Youth Development Partner of The PGA, and Griffey sits on its Board of Governors.

A formal presentation outlining the Golf 2.0 initiatives will take place on the PGA Forum Stage at 10 a.m., and will include comments from Nicklaus. “I love this game, and our industry is at a crossroads. The Golf 2.0 plan of action promotes out-of-the box thinking and details how we need to change to grow the game,” says Nicklaus.

The goals of Golf 2.0 are to increase participation from 27.1 million golfers generating $33 billion in annual consumer revenues today to 32 million golfers and $35 billion in consumer revenues by 2016. By 2020, the goal is to have 40 million golfers generating $40 billion in annual revenues.

“As a business professional and player, Jack has had his finger on the pulse of the golf industry for many years, and he shares our determination to grow participation and grow the business side of golf,” adds Wronowski.

PGA officers and staff presented specifics of Golf 2.0 to PGA members attending the 95th PGA Annual Meeting on Monday and Tuesday in Orlando. Golf 2.0 will be featured across multiple platforms throughout Show Week.

The 2012 PGA Merchandise Show brings back the brightest brands in golf, including FootJoy, Oakley and Ogio – plus some 300 new companies – and a medley of favorite features, such as the PGA Education Conference, Indoor Demo Days, PGA Section Short Game Challenge, the Inventor’s Spotlight Pavilion, the PGA Fashion E-Studio, the prestigious PGA Awards, the New Product Zone, the PGA Travel Pavilion, the Teaching, Training Aids & Fitness Pavilion, multiple international pavilions and numerous networking events.

The new PGA Show Business Leadership Series will be held each afternoon.

Jam-packed Outdoor Demo Day tees off Show Week

The 10th anniversary of the PGA Show Outdoor Demo Day was also its largest and perhaps best-ever Wednesday, Jan. 25, at the Orange County National Golf Center and Lodge in Winter Garden, Fla.

Thousands of PGA Professionals, retailers and golf-industry leaders tested the latest products from 100-plus golf equipment, training aids, performance wear and golf accessory companies to officially open Show Week 2012 on a warm, idyllic day.

“The Outdoor Demo Day has become a productive, informative tradition that adds up to a win-win situation for the companies and for the PGA Professionals and buyers participating,” said John McGeary, vice president of PGA Golf Exhibitions, which organized the 2012 Outdoor Demo Day with PGA Magazine, while United Rentals and True Temper served as presenting sponsors.

Added Mike Ferris, global vice president for TaylorMade Golf: “Any time you can get this sea of humanity and this many industry insiders in one place on such a great day to test and evaluate your products, it’s a tremendous situation.”

The 10th Outdoor Demo Day also featured several special appearances by professional players, celebrities and renowned PGA teaching professionals, including Nick Faldo, Lexi Thompson, Suzann Pettersen, Jim Flick, Bob Toski and Michael Breed.

“This is the best opportunity for us, as PGA Professionals, to test every company’s clubs to determine which ones actually live up to their promotional brochures,” said Len Zomora, PGA head professional at Escondido Country Club in Horseshoe Bay, Texas.

Leading companies such as Callaway Golf, Ping, Titleist, Nike, Bridgestone, TaylorMade, Cleveland/ Srixon, Mizuno, Wilson and many others returned to the largest Outdoor Demo Day to show off their wares.

The 2012 PGA Merchandise Show Outdoor Demo Day featured Sunice as the outerwear sponsor; Pukka Headwear as the hat sponsor; Zero Friction as the official tee sponsor; Hirzl as the glove sponsor; and Bushnell Golf provided attendees with water bottles.

About the PGA Merchandise Show
The PGA Merchandise Show is not open to the public. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. - 6:00 p.m. on Jan. 26-27; and 8:30 a.m. - 3:00 p.m. on Jan. 28. For more information, visit

PGA Merchandise Show: Sherry Major, (716) 662-3855, 
PGA of America: Jamie Carbone, (561) 624-8446,

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