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Happy New
Year! The PGA Show is getting ready to launch the business
of golf for 2012...we hope this newsletter helps with your
preparations.
The PGA
Show is your platform for media exposure before, during AND
after the Show. Please utilize all of the free media
opportunities below to maximize your exposure to all of our
great media. Now more than ever, public
relations/media relations is critical to your success.
Please don't hesitate to contact us at
pr@pgashows.com if we
can be of special assistance.
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Table
of Contents
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Free Exhibitor Media Webinar, Jan. 10 @ 1
p.m. (eastern)
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Advance Electronic Press Kit Deadline – Jan.
6 by 4 p.m.
(eastern)
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NEW Media Opportunities
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Golf Trade Media
List
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Exhibitor News Conference Facilities
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Exhibitor Media Library
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Additional Exhibitor Media Resources
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FREE Webinar On Building Media Exposure at the PGA
Merchandise Show
Tuesday,
January 10, 2012
1:00 p.m. -
2:00 p.m. (eastern)
Featuring
Jay Coffin of the Golf Channel & Glenn Mastro of Mastro
Communications... along with Sherry Major of the PGA Golf
Shows for a combined total of more than 50 years of PGA Show
Expereience.
The PGA
Merchandise Show is right around the corner. You probably
have everything ready for your booth and all your paperwork
submitted to exhibit but do you have your marketing and PR
plan in place?
Join us for
a FREE webinar designed to show you how to maximize your
exposure while exhibiting at the Show. Hear from a veteran
journalist who has covered the news of exhibitors for nearly
20 years and a seasoned golf industry public relations
professional with proven success in promoting exhibitors
just like you.
Its never
too late to implement free, easy and creative PR techniques
that will draw more media interest and coverage of your
product and company.
In this
webinar you will learn:
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Savvy
media tips to showcase your image and brand
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How to
use free media programs available exclusively to
exhibiting companies
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How to
make your product stand out to more than 1,000
international journalists reporting from the Show
Register for the Free Webinar
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IMPORTANT DEADLINE REMINDER
The deadline to
be included in the advance electronic press kit is JANUARY 6th
by 4 p.m. It is easy to share your media materials with media through the PGA Show media kit. Simply upload your current
media materials (news releases, product fact sheets) AND make
certain your company media contact is included in your online
listing.
This is
important for 2 reasons:
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The advance
press kit will be sent to more than 2,000 sports, golf,
lifestyle and business media, including some 1,000 media from 25 countries
attending the 2012 PGA Show.
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A new PGA
Show mobile application has been developed for media onsite
in Orlando that will allow media mobile access to media
materials and the PR contact for each exhibitor on the Show
floor. If your product catches their eye, they can learn
more immediately with the PGAShow2Go app and know who to ask
for when they come to your booth.
Include your
news release or fact sheet by following the simple upload instructions below.
(If you have
any problems logging in please contact Eric Roland at
eroland@reedexpo.com.)
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NEW Media Opportunities:
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Golf Channel –
The
Golf Channel will cover the news of the PGA Merchandise
Show each night on Golf Central, each morning on The
Morning Drive and in a one-hour, prime-time television special on
Monday, Jan. 30, and again on Saturday, Feb. 4. Please send product
announcements and exhibitor special events news to:
news@golfchannel.com with the email subject
heading of "PGA Show Exhibitor News."
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NBC/Golf Digest Equipment Television Special – the
production team for the spring NBC/Golf Digest Equipment
television special is returning to the PGA Merchandise
Show for the third year. For equipment
introductions and notable equipment news consideration
in the special, please send an email to:
mike.johnson@golfdigest.com with the email subject
heading of “Exhibitor News – GD/NBC Special.”
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Live Radio Broadcast from the Show Floor – A
dozen sports and golf radio programs will
originate live programming right from the Show
floor, at the radio broadcast stage in the
expanded New Product Zone lounge
(front of 3400 aisle).
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Fairways of Life with Matt Adams, PGA TOUR
Network/Sirius
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Thursday and Friday,
1/26-27, 7:00 – 9:00 a.m. LIVE
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Welcomes exhibitor
media material.
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Contact:
mattadams422@aol.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Thursday & Friday,
1/26-27, 12:00 – 2:00 p.m. LIVE
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Welcomes exhibitor
media material.
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Contact:
tampabayradio@aol.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Thursday, 1/26, 2:00
– 4:00 p.m. (recorded)
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Welcomes exhibitor
media material.
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Contact:
revans@thehondaclassic.com
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Email subject
heading: “PGA Show Exhibitor/Radio Stage”
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Welcomes exhibitor
media material.
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Contact:
Johnmaginnes@aol.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Welcomes exhibitor
media material.
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Contact:
cricksbhgs@gmail.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Welcomes exhibitor
media material.
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Contact:
mike@espn1080.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Saturday, 1/28, 9:00
– 10:00 a.m. LIVE
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Welcomes exhibitor
media material.
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Contact:
innerview@aol.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Welcomes exhibitor
media material.
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Contact:
golfphotog@gmail.com
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Email subject
heading: “PGA Show Exhibitor/Live Radio”
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Leisure & Travel Golf Magazine - Golf resorts, golf
tour operators, golf equipment and golf apparel brands
are asked to send news of new products or services that
would appeal to “golf travelers”. For example, anything
a golf tourist, or business traveler squeezing in a golf
game between meetings, might be inclined to purchase –
from a sleeve of balls to new golf bag travel case.
Please send your information to Anthony Webber,
Editorial Director ~
a.webber@igolftravelnews.com.
The email subject should be “PGA Show Exhibitor – Golf
Travel.”
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- The
Wire - The PGA Golf Exhibitions' partnership with
The Wire, golf's daily electronic newsletter, provides
PGA Merchandise Show exhibitors with a free news release
submission regarding their Show participation beginning
October 1, 2011 through January 28, 2012. The release
must include the PGA Merchandise Show within the text;
use an e-mail subject heading of "Wire: PGA Show 2012" &
be sent to
releases@gpagolf.com (not a typo, should not be
pgagolf.com).
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- PGA
Show News, PGA Magazine & PGA.com - Submit your
company product news to The PGA of America's influential
media properties:
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PGA Show News - The Show's daily onsite newspaper is
distributed to more than 45,000 attending industry
professionals. Send exhibitor media announcements to
djozwiak@pgamagazine.com &
tstarks@pgahq.com with the email subject line:
"PGA Show Exhibitor News."
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PGA Magazine - A full staff of writers will provide
comprehensive Show coverage in PGA Magazine and
PGAMagazine.com. All exhibitor media materials sent
to PGA Show News (above) will be considered for PGA
Magazine and PGAMagazine.com.
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PGA.com - Editors from the PGA.com staff will
produce the official live webcast of the PGA
Merchandise Show. Send exhibitor media announcements
to
john.kim@turner.com with the email subject line
of "PGA Show Exhibitor News."
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Golf Trade Media List
To date more than 600 media have registered to attend the 59th
PGA Merchandise Show including top golf trade and consumer
magazines, broadcast media and consumer lifestyle media. As of
January 2nd, registered media include:
- The Wall Street Journal
- Bloomberg News
- Sports Business Journal
- NBC Sports
- Sporting Goods Intelligence
- Sports Illustrated
- GQ Magazine
- Yahoo Sports
- Celebrated Living
- LA Times
- Dallas Morning News
- Milwaukee Journal Sentinel
- Golf Magazine
- The Golf Channel
- Golf Digest/Golf World
- Golfweek
- and many more!
PGA Golf Shows has made reaching golf trade media easier for
exhibitors ~ download a comprehensive golf trade media contact
list. Access general contact information for golf trade media
here and share your exhibiting company/product news with media
relevant to your market.
*pre-registered media
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Exhibitor News
Conference Facilities
Free news
conference facilities are available to exhibitors on a
first-come, first-served basis. Limited time periods remain
available for late-breaking news events. Email us at
pr@pgashows.com
if you require a news conference room or need additional
information about the news conference facilities provided.
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Media Library
The
on-site media library is going green!
In an
effort to both reduce paper waste and take advantage of
available technology, PGA Golf Exhibitions is moving forward
with an online exhibitor media library that can be updated
by exhibitors and accessed by media throughout the year.
Exhibitors are being encouraged to upload news releases,
product fact sheets, images and PR contact information
directly to their online listing. At the show, we will have
multiple Internet stations (with printers) for journalists
to search the online exhibitor media library for media
materials by company name and product category. Please
upload your traditional press kit materials to your online
listing by following the instructions below. There will be
a limited number of press kit cubbies on site for those
exhibitors unable to provide media with electronic access to
their promotional materials. No advance reservations will
be taken.
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Upload exhibitor media materials to
www.PGAShow.com for multiple placements
including your online exhibitor directory listing;
the PGA Merchandise Show online media resources
page; the advance electronic press kit sent to
nearly 2,000 golf, sports & sports business media;
plus the new "green" media library for use by media
onsite in Orlando.
Include
your media materials by following the simple upload
instructions below.
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- Click
here to access the exhibitor tool kit.
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The first page to appear is the "Exhibitor
Dashboard" page. To add/edit press releases, please
click on "Company Information," then "Press
Releases" in the top green tool bar.
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Enter data into all required fields, and click
"Add."
(If you
have any problems logging in please contact Eric Roland at
203-840-5981 or
eroland@reedexpo.com.)
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Learn More
About FREE Media Services
- Take
advantage of additional FREE news release placements,
media contact information and promotion of your show
events by reviewing ALL free PGA Show media services
here.
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Free Promotional Services Include:
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News Release
Template
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Promotion of Celebrity
Appearances
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Promotion of Contests/Give-Aways
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Promotion of Show Specials
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PGA Media Properties
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Online Exhibitor
Media Library
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Free News Release
Placements
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Your public
relations success at the 2012 PGA Merchandise Show is
important to us.
If we can be of special assistance, please
let us know.
Sherry
Major, PGA Golf Exhibitions Media Consultant
716.662.3855 or smajor@reedexpo.com |
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*Note: Access
to the Pre-Registered Media List - due to recent
continued misuse of the pre-registered media list, PGA Golf
Exhibitions is no longer sharing pre-registered media
contact information here. Please review the newly updated
golf trade media contact list above – this was created
utilizing a well-regarded national media resource. We are
happy to assist you personally with counsel on reaching
attending media. Please contact Sherry Major at
smajor@reedexpo.com.
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