Exhibitor Media Services

Your media and marketing success at the PGA Merchandise Show is important to us. Please let us know if we can be of special assistance.

Sherry Major
Media Consultant
smajor@reedexpo.com
716.662.3855

2012 PGA Merchandise Show Attending Media
More than 1,400 media professionals representing 25 countries attended and reported from the 2012 PGA Merchandise Show. Attending journalists represented the full spectrum of consumer and trade golf media outlets, plus business, sports and lifestyle outlets such as Bloomberg News, Celebrated Living, CNBC, Crain's Chicago Business, Dallas Morning News, Fitness Magazine, GQ Magazine, IMG TV (UK), Irish Examiner, L.A. Times, Milwaukee Journal Sentinel, NBC Sports, New York Times, Orlando Sentinel, Ottawa Citizen, Palm Beach Post, Sporting Goods Intelligence, Sports Business Journal, Sports Illustrated, Sunday Post (Scotland), The Globe & Mail (Toronto), USA Today, the Wall Street Journal and Yahoo Sports

View PGA Golf Shows Media Partner Coverage

PGA.com, the official webcast of the PGA Merchandise Show, provided daily comprehensive coverage and video reports, view here.

Golf Channel, a PGA Golf Shows media partner, provided extensive coverage at www.GolfChannel.com and presented a prime-time, one-hour PGA Merchandise Highlight Show. Air times for the one-hour special are:
Jan. 30 ~ 8:00 p.m.
Jan. 31 ~ 5:00 p.m.
Feb. 3 ~ 1:00 p.m.
Feb. 11 ~ 5:00 p.m.

(all times eastern)

PGA Magazine – View PGA Show News, the official daily publication of the PGA Merchandise Show.
PGA Show News is located on the homepage, left column, "From the PGA-PGA Merchandise Show"

Complimentary Media/PR Resources:

Free Exhibitor Webinar (Recorded)
Presented January 10, 1:00 p.m. (EST)
Access here ~ Maximizing Exhibitor Media Exposure at the PGA Merchandise Show

FREE webinar designed to show you how to maximize your exposure while exhibiting at the Show. Featuring Jay Coffin of the Golf Channel & Glenn Mastro of Mastro Communications... along with Sherry Major of the PGA Golf Shows for a combined total of more than 50 years of PGA Show Experience. Hear from Jay, a veteran journalist who has covered the news of exhibitors for nearly 20 years, and Glenn, a seasoned golf industry public relations professional with proven success in promoting exhibitors just like you.

Access the January 2012 Exhibitor PR Email/Newsletter here:
Exhibitor PR Email/Newsletter

Build Out Your Online Listing—FREE - The online exhibitor directory is the first place PGA Professionals, retailers and MEDIA go to learn more about your company before and after the PGA Merchandise Show. At absolutely no cost, your company is able to showcase the following for free in your exhibitor listing: company name, description, product listings, booth number, address, phone number, fax number, Web site URL, press releases, public relations contact and show specials. Access the exhibitor tool kit here to build out your listing.
1. If you have any problems logging in please contact Eric Roland at 203-840-5424 or ERoland@reedexpo.com.

Utilize the FREE Exhibitor News Release Template - A PGA Merchandise Show exhibitor news release template has been designed for you to easily insert your company and product information for distribution to media regarding your show participation and product announcements at the upcoming Show. Access the template here.
FREE News Release Placements - Upload to www.PGAShow.com for multiple placements including your online exhibitor directory listing; the PGA Merchandise Show online media resources page; the advance electronic press kit sent to nearly 2,000 golf, sports & sports business media; plus the "green" media library for use by media onsite in Orlando. Access the exhibitor tool kit here to build out your listing. (If you have any problems logging in please contact Eric Roland at 203-840-5424 or ERoland@reedexpo.com.) Add Media Materials to Your Listing in TWO Easy Steps:
1. The first page to appear is the "Exhibitor Dashboard" page. To add/edit press releases, please click on "Company Information," then "Press Releases" in the top green tool bar.
2. Enter data into all required fields, and click "Add."

FREE News Release Submissions in The Wire - The PGA Golf Exhibitions' partnership with The Wire, golf's daily electronic newsletter, provides PGA Merchandise Show exhibitors with free news release submissions regarding their Show participation beginning October 15, 2011 through January 31, 2012. The release must include the PGA Merchandise Show within the text; use an e-mail subject heading of "Wire: PGA Show 2012" & be sent to releases@gpagolf.com

FREE – Exhibitor News Release Distribution to Golf/Sports Media – Upload your PGA Merchandise Show news release to your online listing and PGA Golf Exhibitions will share a link to it in the weekly PGA Merchandise Show media email distributed to nearly 2,000 golf and sports media professionals.

PGA Show News, PGA Magazine & PGA.com - Submit your company product news to The PGA of America's influential media properties:
1. PGA Show News – the PGA Merchandise Show daily newspaper covering the companies, products and newsmakers of the annual industry gathering. All exhibitor media materials should be sent to djozwiak@pgamagazine.com
2. PGA Magazine - PGA Magazine will provide comprehensive Show coverage in PGA Magazine and PGAMagazine.com. All exhibitor media materials should be sent to djozwiak@pgamagazine.com
3. PGA.com - Editors from the PGA.com staff will produce the official webcast of the PGA Merchandise Show. Send exhibitor media announcements to john.kim@turner.com.

Download a Golf Trade Media Mailing List. Access general contact information for golf trade media here and share your exhibiting company/product news with media relevant to your market.

*Note: Access to the Pre-Registered Media List – due to recent continued misuse of the pre-registered media list, PGA Golf Exhibitions is no longer sharing pre-registered media contact information here. Please review the newly updated golf trade media contact list above – this was created utilizing a well-regarded national media resource. We are happy to assist you personally with counsel on reaching attending media. Please contact Sherry Major at smajor@reedexpo.com.

Plan to Promote On Site!

Celebrity/Guest Appearances—Announce your celebrity or special guest appearances to attending buyers and media online & onsite! We promote all celebrity and guest appearances in advance attendee and media e-mails and within PGA Show News onsite. Share your celebrity/guest appearance information for free by adding it to your online listing NOW. If you have any problems logging in please contact Eric Roland at 203-840-5424 or ERoland@reedexpo.com

Contests & Giveaways—Announce contests and give-aways to attending buyers and media. We promote all give-aways and contests in advance attendee and media e-mails and within the PGA Show News on site. Share your celebrity/guest appearance information for free by adding it to your online listing NOW. If you have any problems logging in please contact Eric Roland at 203-840-5424 or ERoland@reedexpo.com

Exhibitor Show Specials—Announce your PGA Merchandise Show specials to attending buyers. We make all exhibitor Show specials available in advance online and onsite at the OCCC. Share your Show special information for free in the online exhibitor tool kit here (please add tool kit link). Share your celebrity/guest appearance information for free by adding it to your online listing NOW. If you have any problems logging in please contact Eric Roland at 203-840-5424 or ERoland@reedexpo.com

News Conference Registration—PGA Golf Exhibitions provides a meeting room for companies to hold 25-minute news conferences. Room set-up, staging and most AV equipment are provided at no charge. Click here to request a press conference meeting room.