Golf Fitness & Wellness
The NEW Golf Fitness & Wellness track features sessions on the latest products & trends available to your members in the world of fitness, nutrition, wellness and instruction.
More coming soon.
At the PGA Merchandise Show, learn what it takes to be a good leader at your facility specific to your career path. This learning track will provide you with insights to maximize your leadership skills and capabilities focused around improved performance and job impact.
“A person's impact is only a fraction of what it could be with good leadership. The higher you want to climb, the more you need leadership. The greater the impact you want to make, the greater your influence needs to be. Whatever you will accomplish is restricted by your ability to lead others.”John C. Maxwell, The 21 Irrefutable Laws of Leadership
Teaching & Coaching
Teaching and coaching is at the heart of the game and our profession. The PGA of America’s mission is to grow the game of golf which is accomplished by PGA Professionals who develop, supervise and evaluate teaching services.
Teaching the game is a process that never stops as effective Teachers search for new teaching and coaching strategies that succeed with many types of learners and players of differing levels of ability. The teaching and coaching offerings at the PGA Merchandise Show Education Conference will be presented by industry-leading professionals and authorities focused on enhancing your overall effectiveness with your players.
This learning track will provide you with tools to plan your teaching business, categorize your player programs, and develop your marketing & communication tactics for a fully integrated teaching and coaching service.
Learn the latest retail and merchandising best practices that will elevate your facility’s retail operation through optimizing best-in-class purchasing strategies and tracking.
Customers are multichannel, but not many businesses are. How will customers be shopping tomorrow and what will their demands be? Change will be driven by the consumer. Join these sessions to understand how innovation at retail is driving change & what you need to do to survive & flourish.
Sales & Marketing
Sales & Marketing expertise is a key foundation in growing and sustaining a healthy business. Learn how to create additional business that impacts your topline growth through effective sales and marketing. Our speakers will provide information, knowledge and skills that you can apply on the job to improve your performance and drive greater revenues to the bottom line.
Additionally, understand evolving technologies and innovations around social networking & digital media and how to incorporate these learnings into your communication contact plans. Devise a customer driven business strategy.