Conference Speakers

2012 Speakers

Andrew Wood

Andrew Wood
Legendary Marketing
3729 S. Lecanto Hwy
Lecanto, Florida 34461
800-827-1663 Andrew@legendarymarketing.com



Career Profile

Andrew Wood is considered by many in the golf industry to be the leading expert in the field of golf marketing and has done huneds of full day marketing seminars for the PGA of America and other golf associations.

Andrew is the author of several books and audio programs including: The Golf Marketing Bible, Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur, The A-Z Guide to Membership Marketing, The Membership Sales Success System, Selling With Confidence, Building A Legendary Reputation For Yourself or Your Service, Conquering Your Market with a One Man Army, How To Make $150,000 a Year Teaching Golf, The Traits of Champions and Unlimited Profit - How To Market Your Golf Course on the Internet.

Professional Experience

With a background of over 20 years in marketing, Andrew is an entrepreneur with a track record of success in the business world.

A pioneer in using the Internet for business, Andrew combined his love and knowledge of golf with his passion for marketing to form Legendary Marketing and its interactive marketing divisions: Private Club Commander, Golf Marketing Commander and Resort Marketing Commander.

Professional Accomplishments

A scratch golfer, Andrew and his family, Sue, Chelsea and Andrew Jr., live at Black Diamond Ranch in Florida where he is the current Club Champion.

Cary Cavitt

Since 1975 Cary has personally served over 100,000 customers. During these years he has observed and learned what truly brings customers back. Cary's zeal to find out what customers want has been his iving passion in building a successful career as a PGA Golf Professional.

After receiving a B.A. at the University of Michigan and an M.A. at Eastern Michigan University, Cary then went on to receive his PGA Membership and become an award-winning Head Golf Professional at various clubs in the Midwest.

Cary's expertise is in the area of customer service. Having authored nine books, Cary has an experienced understanding of how to win the customer and exceed his or her expectations. As founder of Service Starts with a Smile Seminars (www.carycavittconsulting.com) Cary travels throughout the United States speaking to various organizations on the key to winning more customers.

Outside of his enthusiasm for teaching others the real reasons why customers return, Cary enjoys time with his wife Carol and their three chilen, Sara, Nathan, and Hanna. He has received his lifetime membership into the PGA of America and recently completed the Louisville Ironman.

David Donatucci

David Donatucci
Director of Fitness
PGA Center for Golf Learning & Performance
Port St. Lucie, FL 34986
772-468-1852 DDonatucci@pgahq.com



Career Profile

David Donatucci is the PGA of America Director of Fitness/ Performance managing the diagnostic and training center at the PGA Center for Learning and Performance. David serves as subject matter expert for PGA member education programs

Professional Experience
  • Director of the International Performance Institute 2001-2008
  • Coordinator of the Center for Athletic Performance, Cleveland Clinic Foundation
  • Strength Coach for the Cleveland Rockers of the WNBA
Professional Accomplishments
  • B.S. from University of Dayton
  • M. Ed. from Cleveland State University
  • National Strength and Conditioning Association Certified Strength and Conditioning Specialist
Professoinal Affiliations
  • National Strength and Conditioning Association
  • Advisory Board Member TPI
  • President of Florida PKU Foundation

Dawes Marlatt Jr.

Dawes M. Marlatt, PGA
PGA Education Center
Port St. Lucie, FL





Career Profile
  • PGA Director of Education
  • PGA Master Professional
  • PGA Certified in General Management, Instruction and Executive Management
Professional Experience
  • Designed PGA Golf Management Program for the University of Idaho College of Business 2001. Served as the Director from 2001 – 2008
  • General Manager, The Golf Club at University of Idaho 1998-2008
  • Management experience at other public, private and resort golf operations, 1989 – 1998
Speaking Background
  • GA Adjunct Faculty Member 1998 – 2008. Conducted more than 200 seminars and presentations to PGM apprentices, PGM students and PGA members.
  • From 2001 – 2008, I designed and delivered course lectures in the College of Business to include Strategic Management, Leadership, Hospitality, Golf Operations Management, and Golf Instruction.
  • Provided keynote to Chinese Golf Association at golf exposition in Beijing – April 2008
Professional Accomplishments
  • PNW PGA Section Horton Smith Award Recipient 2002
  • Graduate from University of Idaho:
  • BS Business Marketing 1996
  • MS Sports & Recreation Management 2001
  • Named to GOLF Mag. 40 under 40 list for most influential people - 2010
  • Ranked in Golf Inc Magazine #29 Most Powerful Person in Golf - 2010

Dennis Johnsen

Dennis L. Johnsen, PGA
Mundelein, IL 60060
(847) 566-4653 dljohnsen@pinemeadowgc.com



Career Profile

A "green grass" Head Golf Professional since 1975 and PGA member since 1976 Dennis Johnsen has experienced municipal, public, resort and private facilities. This journey included running for elected office for a park district, serving as a Board member for 6 years, and served PGA members and apprentices as a Board member and officer of the Illinois Section PGA.

Johnsen is currently Club Manager/Head Golf Professional of Pine Meadow Golf Club; in Mundelein, Illinois which features a highly rated Joe Lee designed golf course and iving range considered by most, the best on the north side of Chicago.

Professional Experience
  • 1972–1973 Assistant Golf Professional, Pottawatomie Golf Course, St. Charles, IL
  • 1974 Assistant Golf Professional, Mt. Hawley Country Club, Peoria, IL
  • 1975–1979 Head Golf Professional/General Manager Pottawatomie Golf Course, St. Charles, IL
  • 1980–2004 Head Golf Professional, Pheasant Run Resort, St. Charles, IL
  • Since 2005 Head Golf Professional/Club Manager, Pine Meadow Golf Club, Mundelein, IL
Professional Accomplishments
  • National PGA Merchandiser of the Year – Public Category, 2010
  • Illinois PGA Golf Professional of the Year, 1999 & 2001
  • Honorary President of the Illinois PGA, 2005-2006
  • President of the Illinois PGA, 2003-2004
  • Vice-President of the Illinois PGA, 2001-2002
  • Secretary of the Illinois PGA, 1999-2000
  • Illinois PGA Merchandiser of the Year, Public-2008
  • Illinois PGA President's Plague, for player development, 2007 & 2009
  • Illinois PGA Senior Master Honoree-2005
  • Illinois PGA Distinguished Service Award-2004
  • 4 time Illinois PGA Merchandiser of the Year-Resort Category

Bob Christina

. Bob Christina is Emeritus Professor of Kinesiology and Emeritus Dean of the School of Health and Human Performance at the University of North Carolina at Greensboro. Currently, is he serves as research and educational consultant on Learning and Performance for the Pinehurst Golf Academy, Precision Golf School, Golf Magazine and the PGA of America. He also is a member of the Steering Committee of the World Scientific Congress of Golf and serves as Assistant Men's Golf Coach for the University of North Carolina at Greensboro. He is an internationally recognized scholar in the learning and performance of movement skills such as those found in golf. He has given huneds of scholarly and professional presentations throughout the world and has authored or coauthored over 110 scientific and professional publications and 12 books; the most recent of which is titled "Instinct Putting." In 2008 he and Eric Alpenfels received Golf Magazine's Innovator of the Year Award for their golf research and the Outstanding Research Award from the World Scientific Congress of Golf for their study on Transfer of Learning Golf Skill. However, . Christina may be most proud of the National Magazine Award presented to Golf Magazine in 2006 by the American Society of Magazine Editors based on his 2005 research article on putting because it was not only the first time Golf Magazine ever won this prestigious award, but the first time any golf magazine ever won this award.

Paul Schempp

. Paul G. Schempp
Performance Matters, Inc.
238 Covington Place
Athens, GA 30606
800.277.1783
.Schempp@PerformanceMattersInc.com
www.PerformanceMattersInc.com


Named the 2004 Distinguished Scholar by the International Center for Performance Excellence at West Virginia University, . Paul G. Schempp, President of Performance Matters, is an expert on expertise. As a Professor at the University of Georgia, he has spent over a decade conducting award-winning research into the characteristics and development of expertise. A College of Education Excellence in Teaching award is testimony to . Schempp's effectiveness as a teacher and presenter. The author of six books, including the Book of the Year finalist: 5 Steps to Expert: How to go from business novice to elite performer (Davies-Black Publishing) and having delivered over 200 presentations in 24 countries makes Paul an internationally renowned speaker, scholar, and consultant. He has served as a Senior Fulbright Research Scholar at the University of Frankfurt (Germany), a visiting professor at the Nanyang Technical University in Singapore, and lectured at two dozen Universities on three continents. . Schempp's cutting-edge research on expertise has made him a much sought after keynote for professional associations and corporate conferences committed to improving performance. Clients include the American Society for Training and Development, BASF Corp., Buckhead Business Association, Club Corporation of America, Conde Nast Publications, National Association for Sport and Physical Activity, National Institute of Education (Singapore), Nix Health Care Systems,Professional Golf Association of America, Society for Human Resource Management, the Swiss Soccer Federation, USA Track and Field and Vistage. Applying research to practice, Paul has designed performance programs for the Swedish Golf Federation, English Golf Union and Mexico National Golf teams. He coaches individual players on the PGA, European PGA, and LPGA professional golf tours.

Eric Hogge

Eric Hogge, PGA
Head Professional
PGA Center for Golf Learning & Performance
Port St. Lucie, FL 34986
772-468-7686 X-103 EHogge@pgahq.com



Career Profile

In January of 2005, Eric Hogge, PGA joined the instructional staff at the PGA Learning Center as a Lead Instructor. In February of 2007, he was promoted to the Head Golf Professional position and has served the PGA in this role to the present day.

He gained a greater understanding of the fundamentals of the golf swing and the game of golf from renowned instructors including Tim Cusack, PGA at the Hank Haney Golf Ranch in McKinney Texas, and . Jim Suttie, PGA at Cog Hill in Chicago, Illinois. Prior to working for the PGA, he held positions at two private clubs and owned/operated a golf learning center in the Louisville, Kentucky area.

Professional Experience

Eric has trained instruction staff on the Dynamic Balance System, P3ProSwing, V1 video software, Motion Analysis Technology – TaylorMade, Titleist Performance Monitor (Launch monitor), and been certified with Titleist Club Fitting as well as being named the PING Regional Fitter of the Year in 2007. He has conducted numerous MAT-T system lessons and fittings, individual and group instruction as well as lead PGA of America Golf Schools during his tenure with the PGA.

Eric began playing the game of golf at the age of 4 in Louisville, Kentucky. He earned a spot on the Western Kentucky University golf team and was named Kentucky Amateur of the Year in 1991. After a professional playing career on various mini-tours and the Canadian PGA Tour (1992, 1993), Eric became a Class A member of the PGA in 1998. During his playing career, he set a then course record 64 (-8) on the Old South Golf Club course in Hilton Head, South Carolina.

Professional Accomplishments

In addition to his PGA membership education in which he was a Titleist Scholarship recipient at all three education checkpoints, he has a B.S. in Marketing and has earned PGA CPP certifications in Instruction, Golf Operations, and General Management.

In 1991 Eric Hogge married Sally Maddox of Nashville, Tennessee and they have three daughters – Riley 11, Tessa 9 and Lily 7.

Professional Affiliations
  • PGA of America
  • Jim Fannin

    Jim Fannin has coached more champions than any person on earth. He is the world's #1 coach of champions. More than a life coach, he is a "change your life" coach. His thought management system EMPOWERS people to SWIFTLY "be the best they can be" without inconvenience. Period!

    Mr. Fannin has 35+ years of professional coaching, consulting and public speaking experience. He has coached huneds of professional athletes from nine sports including members of the PGA and LPGA tours, NBA, NFL, NHL, MLS, MLB, US Equestrian Association, World Series of Poker and the Olympics. He has trained tens of thousands of individuals and huneds of companies from 37 industries in peak performance.

    He has performed the following:
    • 1000+ keynote adesses performed before audiences up to 15,000+
    • 2000+ seminars on "Life in the Zone," "Business in the Zone," "Golf in the Zone," "Baseball in the Zone, Tennis in the Zone," "Sales in the Zone" and Think Like A Champion
    • 150+ couples seminars on "The Forever Partnership"
    • 300+ executive seminars on "Leading in Tough Times"
    • 350+ student seminars on "Think Like a Champion"
    • 500+ parent seminars on "Coaching Your Kids to Greatness"
    • 100+ "Golf in the Zone" Schools
    • International seminars for Worldview International Foundation on empowering the underprivileged (Sri Lanka, Thailand, Nepal, Ukraine, Japan, Korea, Australia, India)
    Media Appearances

    Jim has been featured in national magazines such as Men's Health, Esquire, Cosmopolitan, Celebrated Living-American Airlines, Sports Illustrated, Fortune Small Business; interviewed on ESPN, Fox Sports, PBS, Sirius and CBS radio; featured in the New York Times, Chicago Tribune & Sun-Times, New York Post, Atlanta Journal, Miami Herald, Los Angeles Times, Cleveland Plain Dealer, Washington Post, Dallas Star, New York Daily Herald; and appeared on television shows on NBC, Golf Channel, CBS, Fox, Lifetime, ESPN, ABC and PBS. Jim has also appeared in over 350 radio shows. He was featured in MLB "Clutch Performers" on ESPN (10/31/06)

    Judy Alvarez

    Judith Alvarez, PGA
    Stuart, FL 34997-8721
    (772) 221-7304 golferja@aol.com






    A national golf instructor who specializes in teaching golf to the injured/disabled for over 18 years Judy has recently published a book, Broken Tees and Mended Hearts. Additionally, she has written, coordinated, designed and implemented numerous regional and national "train the trainer" programs.

    Masters of Science in Sports Administration, St. Thomas University 1997 Miami, FL

    Bachelor of Science, Marketing, Barry University 1991 Miami, FL

    Attended Hofstra University 1977 - 81 Hempstead, New York

    Professional Experience
    • Mariner Sands Country Club, Stuart, FL: Teaching Professional 2007- present
    • PGA of America: Professional Golf Management Adjunct Faculty 1997 - present
    • PGA of America: National Military Golf Trainer Wounded Warrior Project 2007 to present
    • Heritage Ridge GC, Hobe Sound, FL: Director of Instruction 2005 - 2007
    • PGA Learning Center, Port St. Lucie, FL: Program Manager/Lead Instructor 2000 - 2003
    • Villa del Ray, Delray Beach, FL: Head Golf Professional 1997 - 2000
    • Southwinds GC, Boca Raton, FL : Head Golf Professional 1993 - 1995
    PROFESSIONAL ACCOMPLISHMENTS
    • 2011 Author: Broken Tees and Mended Hearts
    • 2011 Golf Digest Florida's Top 15 Teachers
    • 2011 SFPGA Section Presidents Plaque
    • 2010 Nominated by LPGA SE Section "Teacher of the Year"
    • 2009 Honored by the Department of Defense, with the Seven Seals Award for outstanding support of the FLorida's National Guard and Reserve forces.
    • 2007 Nominated "Teacher of the Year" SFPGA Section & LPGA SE Section
    • 2005 – 2003 Golf for Women Magazine "Top 50 Teachers of the Year"
    • 2004 – 2003 Golf Digest "Top 45 Teachers in the State of Florida"
    • 2002 LPGA SE Section Teacher of the Year
    • 2000 Inductee Glen Cove, N.Y. Sports Hall of Fame for Golf
    PROFESSIONAL AFFILIATIONS
    • PGA of America Class "A" Member - Since 1993
    • LPGA Class "A" Member - Since 1995
    • Golf 2.0 Drive for Diversity Committee - 2011
    • PGA of America National Inclusion Committee - 2011
    • PGA of America National Disabled Committee - 2011
    • S.N.A.G. Advisory Board Member - 2011
    • Safety Standards Committee For Single Rider Golf Carts - 2010 - present
    • PGA Professional Golf Management Program Adjunct Faculty Member – Since 1997
    • PGA National Military Golf Trainer Wounded Warrior Project - Since 2007 Professional Golfers Association of America, Class "A"
    • Member - Since 1993
    • Ladies Professional Golfers Association, Class "A" - Since 1995
    • SE PGASection PGA Hall of Fame Committee – Since 2007
    • LPGA National Hall of Fame Committee – 2008 - 2009
    • Florida Sports Foundation Junior Golf Grant Committee - 2006 - 2009
    • American Red Cross National Disaster Relief Volunteer - Since 2002

    Ken Morton

    Ken Morton Sr., PGA
    Haggin Oaks Golf Complex
    Sacramento, CA 95821-1808
    (916) 481-4653 kmortonsr@hagginoaks.com





    Career Profile

    PGA Master Professional Ken Morton Sr. is serving his 46th year as a PGA Member. He has given presentations and been used as a program design expert for PGA Education for over 30 of those years. He is known for running one of the most proficient, prosperous and highest volume municipal operations in the country. At this time he is the CEO of Morton Golf LLC which has a long term contract to manage and operate 90 holes of golf and four different golf facilities for the City of Sacramento. In 2010 he was listed by Golf, Inc. as being one of the ten most respected golf operators in the world.

    Professional Experience

    Ken started his career as an assistant professional in 1958 at the Haggin Oaks Golf Complex in Sacramento. Today, he is the CEO of Morton Golf LLC that manages and operates the Haggin Oaks Golf Complex, Bing Maloney Golf Complex, Bartley Cavanaugh Golf Course and the William Land Golf Course for the City of Sacramento.

    Professoinal Accomplishments
    • National Awards
    • Merchandiser of the Year – 1991 & 1998
    • Horton Smith Winner – 1995
    • Golf Professional of the Year – 1998
    • Junior Leader Award – 2002
    • Inducted into PGA Hall of Fame – 2005
    Professional Affiliations

    Ken Morton Sr. and Morton Golf LLC are members, Directors, Advisory Members and/or affiliated with:

    • PGA of America (PGA)
    • National Golf Foundation (NGF)
    • Association of Golf Merchandisers (AGM)
    • Northern California Golf Assoc. (NCGA)
    • Club Managers Assoc. of America (CMAA)
    • United States Golf Association (USGA)
    • The First Tee of Greater Sacramento (TFTGS)
    • Northern California PGA Foundation (NCPGA Foundation)
    • Acushnet Golf Company (Titleist)

    Mark J. Black-PGA Master Professional
    Encanterra Country Club
    Queen Creek, AZ 85140-7341
    480-677-8148 mark.nancy.black@gmail.com




    Career Profile

    A PGA Master Professional with over 30 years experience in the Private, Public and Resort golf business operations. Started out as a non-member Head Professional at age 22 and then bought his own golf course at age 25, (WillowBrook G.C. was an 18 hole public course with a restaurant that seated 150 people and had a full liquor license). At age 28 moved back to his home town of Frankenmuth, Michigan to develop a resort golf course for the Zehnder Corporation, (Zehnders is the largest family owned restaurant in America). After the completion of The Fortress he set up the infrastructure of the facility and ran it for the next 23 years. Mark is currently the PGA Golf Management Director at Arizona State University.

    Professional Experience
    • Head Professional at Encanterra Country Club – 2011 to present
    • Director PGA Golf Management at Arizona State University – 2008 to 2011
    • General ManagerofThe Fortress in Frankenmuth, Michigan – 1984 - 2008
    • Owner of Willow Brook Golf Course in Byron, Michigan – 1981- 1984
    • Head Golf Professional Inverness Country Club in Chelsea, Michigan – 1978 - 1981
    Professional Accomplishments
    • PGA Master Professional-Ownership and Leasing
    • PGA Certified in General Management
    • Original PGA adjunct faculty member
    • Subject matter expert in People and Business courses
    • PGA, Certified Professional Program mentor
    • PGA Playing workshop Instructor
    • PGA Strausbaugh-Michigan Section PGA
    • PGA Horton Smith-Michigan Section PGA
    • 1988 and 2005 PGA Tour Buick Open Contestant
    • 2006 and 2007 Champions Tour School qualifying
    • 2007 Champions Tour School Finals in Coral Springs, Florida
    • PNC 1988-89-92-2007-2008
    • Senior PNC 2007
    Professional Affiliations
    • Rotary
    • Relay for Life
    • Pride Sports-research
    • Pure Grips-research
    • SWSPGA
    • Sun Lakes United Methodist Church

    Will Reilly

    Will Reilly, PGA
    Twining Valley Golf Club
    esher, PA 19025-1632
    (215) 659-9917 wreilly@pga.com





    Career Profile

    Will Reilly has worked with his family at Twining Valley Golf and Fitness Club for 31 years. He has promoted junior golf through The First Tee of Montgomery County, coaching high school and college golf teams, and community programs for 27 years. He has worked tirelessly to provide opportunity, through golf, for at risk youth in The Philadelphia area. "The future of golf is in our hands."

    Professional Experience
    • Twining Valley Golf Club – PGA Head Professional 1994-present
    • Villanova University – Head Golf Coach 2008-2010
    • Mount St. Joseph's Academy – Coach 2006-2008
    • Philadelphia PGA Growth of the Game Committee - Chairman 2005-2007
    • The First Tee of Montgomery County (PA) – Executive Director 2000-present
    Professional Accomplishments
    • Winner 2009 The PGA Professional of The Year, Philadelphia Section
    • Winner 2007 PGA of America Presidents Plaque Award
    • Winner 2006 Philadelphia PGA Presidents Plaque Award
    • Winner 2005 PGA of America Junior Leader of the Year Award
    • Winner 2005 Philadelphia PGA Presidents Plaque Award for
    • Winner 2004 Philadelphia PGA Junior Leader Award
    • Winner 2003 Philadelphia PGA Junior Leader Award
    • Winner 2003 Police Athletic League Award for Special Service
    Teaching Experience
    • 2008 Master Teacher for US Kids Golf
    • 2007 US Kids National Top 50 Teacher
    • 2006 US Kids National Top 50 Teacher
    • 2005 US Kids National Top 50 Teacher
    • Author of "Golf's Power Principle"
    Professional Affiliations
    • The First Tee of Montgomery County – Executive Director
    • The First Tee of Suburban Philadelphia – Program Director
    • Philadelphia PGA Instruction Committee – Member
    • Philadelphia PGA Education Committee – Member
    • Abington PAL Board – Member
    • PGA of America Junior Golf Committee - Member 2006-2010
    • PGA of America Special Awards Committee 2006, 2008
    • PGA of America Hall of Fame Committee 2006, 2008

    Richard Brasser

    Richard C. Brasser, PGA
    Charloptte - NC - 28209
    704-906-6190 rb@targetedgroup.com






    Career Profile

    With over 14 years of experience in the interactive media world, Richard has become one of the leading experts in social media and interactive marketing. As an acclaimed speaker, author and thought leader, Richard has been a speaker for the Golf Merchandiser of the Year Conference, Golf Travel Conference, Mentoring and Coaching Conference as well as many large corporate events. Richard is the lead technology writer for Club Management Magazine, an "Entrepreneur Roadmap" board member for the Kauffman Foundation and a member of the Social Media Task Force for NASDAQ.

    Since founding the company in 1999, Richard has helped some of the nation's leading brands and exclusive clubs create their social networking strategies and successful interactive media initiatives. Aiding in strategic marketing programs for companies such as Nicklaus, SAP, Intuit, Citibank Smith Barney, Avaya Nortel, GMAC, Pepsi and RSM McGlaey, Richard has honed his understanding of how to create real engagement and long lasting value using social strategies. As a PGA Member and former Tour Player, Richard understands the golf industry and the needs of clubs around the world.

    Professional Experience
    • 1999 – Present The Targeted Group, Inc. Charlotte, NC Chief Executive Officer / President
    • 2006 – 2008 Foundation Club Angels, LLC / dba. Carlton Richards Charlotte, NC Founding Member/Managing Partner
    • 2003 – 2008 The Foundations Club Charlotte, NC President/Co-Founder
    • 1993 - 1999 Touring Professional Golfer San Diego, CA
    • 1990 - 1992 FISI – Madison Financial Chicago, IL Account Executive/VP of Interactive Marketing
    Professional Accomplishments
    • CMAA – Chief Technology Writer for Club Management Magazine
    • PGA Magazine – Multiple conference speaker and columnist
    • Nasdaq – Social Media Task Force member - 2009
    • Kauffman Foundation – "Entrepreneurial Roadmap" Board member - Selected as one of only 20 entrepreneurs from around the world to participate
    • Charlotte Mayoral Campaign – Social Media Advisor – 2009
    • Inc.500 Conference – Speaker 2004, Honored as "Face of Entrepreneurism" 2007
    • Council for Entrepreneurial Development (CED) – Honoree
    • Business Person of the Year – NRCC – 2004
    • Entrepreneur of the Year – Charlotte Chamber of Commerce – 2003
    • National Leadership Award – Honorary Co-Chairman, Business Advisory Council
    Professional Affiliations
    • PGA of America – Class A Professional
    • Interactive Marketing Association – Board Member, Web Chair
    • MENG – Top Marketing Executive Association – Social Technology Advisor and member
    • CMAA – Chief technology writer for Club Management Magazine
    • Media Matter – Association Trends Blog – Columbia House – Social Media Writer
    • Business, Innovation and Growth Council (BIG) – Founding Member and Past Board Chairman
    • Entrepreneurial Advisory Council – Board Member
    • Inc. Magazine – Marketing Consultant and Strategic Partner
    • Blumenthal Center for Performing Arts – Corporate Funaising Board member
    • The Miranda Fund – Founding team member that helped create over $800,000 for Juvenile Cancer
    • Make-a-Wish Foundation – Board member for Dienst Funaising effort
    • Young Entrepreneurs Organization
    • The Presidents Forum – 4 year participant
    • Entrepreneurial Institute

    Mike Malaska

    Mike Malaska, PGA
    Malaska Golf
    4060 North Pinnacle Hill Circle
    Mesa, AZ 85207
    480-393-3936b mike@malaskagolf.com




    Career Profile

    Mike Malaska's knowledge of the golf swing, as well as his philosophy and expertise at incorporating physical fitness programs in his golf instruction are simple…"There is no individual that is willing to practice – no matter what their physical limitations are – that I cannot teach to achieve their highest potential in the game of golf"!

    His desire to understand and perfect the golf fame has made him an outstanding player as well. Mike has competed in a number of PGA and Champions Tour events, including the 1988, 2009, and 2010 PGA Championship. He also played the Asian Golf Tour for 2 years and competed in the 1982 and 1986 U.S. Opens.

    His career has spanned over 38 years of instruction and playing experience working alongside Jim Flick with the Nicklaus/Flick Golf Schools from 1991 through 2002 and served as Director of Instruction for the Jack Nicklaus Golf Center in Japan (1992-1995). While in Japan, Malaska was featured in Golf Digest Japan and was nominated for Japan's Teacher of the Year in 1993.

    Establishing Malaska International Golf in 1995 Mike has worked with 100s of corporations such as Lexus, American Express, visa, Fidelity Investments, KBW Financial, and many others. Mike's students have included numerous PGA/LPGA and Champions Tour players, many celebrities as well as prominent political figures throughout the work.

    Professional Experience

    Mike is currently the Director of Instruction for Nicklaus Academies Worldwide and instructs the teachers at each of the center around the globe. He has serviced as a consultant to TaylorMade-adidas Golf Worldwide since 2002. He has been a guest lecturer at corporate functions, PGA Section seminars and for the PGA of America Teaching & Coaching Summit. Having appeared numerous time on The Golf Channel as a guests instructor and in 2004 produced his own instructional DVD, "You Are Your Own Swing", featuring 2½ hours of both golf and fitness instruction

    Mike Malaska's knowledge of the golf swing, as well as his philosophy and expertise for incorporating physical fitness and nutrition programs into his teaching, has made him one of the world's most sought after instructors. He is currently listed among Golf Digest's America's 50 Greatest Teachers (Number 28) and Golf Magazine's Top 100 Teachers in America. As a frequent guest on The Golf Channel Malaska is a Contributing Instructor at Golf Magazine where he has been featured on the magazine's cover three times.

    Professional Accomplishments
    • 2011 PGA of America Teacher of the Year
    • Named among Golf Digest Magazine's America's 50 Greatest Teachers since 2000
    • Named among Golf Magazine's Top 100 Teachers in America since 1995
    • Named among Golf World Business Magazine's "Who's Who of the Future in Golf Instruction" in 2000
    • Utah PGA Section Teacher of the Year in 1996
    • Competed in PGA Tour events including the 1982 and 1986 US Open and 1988 PGA Championship and 2009 Senior PGA Championship.
    • Won the Utah State Open and several PGA Section Championships
    • Guest lecturer at the PGA's National Teaching and Coaching Summits
    • The Golf Channel Live guest instructor on multiple occasions and is featured with Jim Flick on "Vision, Feel, Rhythm." video/DVD
    • "You Are Your Own Swing" is Mike's own video/DVD which features over 2 1/2 hours of golf and fitness instruction Golf Magazine Contributing Teacher with three covers and dozens of articles
    • NCAA All-American at Weber State University, Ogden, Utah. Inducted into Weber State's Athletic Hall of Fame in 1999
    • Mike has competed or taught golf in the following countries: Bermuda, Canada, Hong Kong, India, Indonesia, Ireland, Japan, Korea, Malaysia, Mexico, Philippines, Scotland, Singapore, Spain, Taiwan, Thailand, United States and West Indies.

    Brian Bain

    Janet Ortega

    Janet M. Ortega, PGA
    Rockville, MD 20850-3426
    301-762-5430 jmrdpgapro@aol.com





    Career Profile

    Janet arrived in Maryland in September, 2010 from Austin, TX where she spent two years as the Head Golf Professional for The First Tee of Greater Austin. Prior to The First Tee, she spent seven years as a PGA Head Golf Professional at two facilities in the Central Coast area of California where she co-created a new women's player program called New Golf Gals which consists of bi-monthly clinics with guest speakers while introducing the game of golf to new golfers and taught short game clinics at four Play Golf America Days held in Sacramento, California. A native of Chicago, she is a 1988 graduate of Purdue University with a degree in Retail Management and played varsity golf three years for the Boilermakers.

    She turned professional in 1988 and obtained her membership in the PGA of America in 1992. Since then she has also been a Head Golf Professional at facilities in Indiana where she was the first woman elected to the Indiana PGA Board of Directors, and served on the Board from 1997-2001. She currently serves on the PGA of America's national Play Golf America committee has been host to numerous Women's Golf Weeks, Rally for the Cure events and new player development programs and participated as a guest speaker at several Play Golf America conference held at the PGA of America Merchandise Shows regarding adult player development.

    Janet has also coached several high school and a collegiate women's golf teams. In 1998, Janet was hired as Butler University's first Women's Golf Coach. In 2007 she was the interim girl's golf coach for Watsonville High School in Watsonville, California coaching them to their lowest 9-hole team score in the school's history.

    Professional Experience
    • Membership/Marketing/Communication Director Lakewood Country Club, Rockville, Maryland 2010 - Present
    • Head Golf Professional/Program Manager The First Tee of Greater Austin, Austin, Texas/Harvey 2008 - 2010 Penick Golf Campus
    • Head Golf Professional Pajaro Valley Golf Club, Watsonville, California 2005 – 2008
    • Head Golf Professional Los Lagos Golf Course, San Jose, California 2002 – 2005
    • General Manager/Head Golf Professional Atlantic Golf @ South River, Edgewater, Maryland 2002
    • Co-Head Golf Professional Prestwick Country Club, Avon, Indiana 1997-2000
    • Collegiate Golf Coach Butler University, Indianapolis, Indiana 1998 -2001
    Professional Accomplishments

    Most recently, Janet received the 2009 President's Plaque from the Southern Texas PGA. She also was awarded 2007 Growth of the Game Award and the 2005 Horton Smith Award from the Northern California PGA. All of these awards are for her educational efforts with the PGA of America's Play Golf America initiatives and her development of adult player programs.

    Professional Affiliations

    Professional Club Marketing Association May 2011 - Present

    Paul Barone

    Paul Barone
    PGA Master Professional






    Personal

    Married – Wife Gina of 24 years
    Son - Michael, Age 20 attending University of South Florida
    Daughter – Emily, Age 17 attending Southeast High School


    Employment

    General Manager/COO - Sara Bay Country Club, Sarasota, FL -12/2009 to Present
    General Manager/COO - Heron Creek Golf & CC, North Port, FL -8/2000 – 12/2009
    General Manager/COO – Deep Creek Golf Club & King's Gate Golf Club, Port Charlotte, FL – 11/1994 – 8/2000
    General Manager/Head Golf Professional - Deep Creek Golf Club, Port Charlotte, FL -12/1984 to 11/1994
    Assistant Golf Professional – Foxfire Golf Club, Sarasota, FL – 3/1980 – 12/1984


    Professional
    • Class A Member PGA of America – Elected 1986

    • PGA Master Professional – General Management 2007

    • PGA Certifications – General Management, Executive Management & Golf Operations

    • Speaker – 2009 PGA Merchandise Show – What is Expected from the PGA Head Professional in the Eyes of the Facility's
    • General Management

    • PGA Presidents Council – 2004 to 2010

    • Mentor – PGA Team CPP – General Management - 2005 to Present

    • PGA North Florida Section – Horton Smith Award – 2007

    • PGA North Florida Section Southwestern Chapter – Golf Professional of the Year - 2010

    • PGA North Florida Section Southwestern Chapter – Bill Strasbaugh Award – 2004 & 2007

    • PGA North Florida Section Southwestern Chapter – Horton Smith Award – 2006

    • PGA North Florida Section Southwestern Chapter – President – 2009 - 2011

    • PGA North Florida Section Southwestern Chapter – Vice-President – 2007-2009

    • PGA North Florida Section Southwestern Chapter – Secretary – 2006 - 2007

    • PGA North Florida Section Southwestern Chapter – Marketing Chairman – 2002 - 2006
    PROFESSIONAL AFFILIATIONS

    Class A Member PGA of America – Elected 1986

    John Godwin

    John Godwin, PGA
    Columbus, GA31904-7018
    706-587- 4653jgodwinpga@earthlink.net





    Career Profile

    John has been a PGA member for 35 years and has a broad range of experience having worked at private, public, resort and daily fee facilities. He has specialized in youth golf since 2000 and works as a consultant for U.S. Kids Golf.

    Professional Experience

    Godwin Creek Golf Course, Columbus, Georgia 2000-Present
    Head Golf Professional

    U.S. Kids Golf, Norcross, Georgia 1999-Present
    Consultant

    Georgia School of Golf, Columbus, Georgia 1993-1999
    Director of Instruction

    Professional Accomplishments

    • Junior Golf Leader Georgia Section, 1995 and 2000
    • National Junior Golf Leader, 2004
    • Two- time qualifier for the PGA Championship, 1985 and 1993
    • Two- time qualifier for the Senior PGA Championship, 2006 and 2007
    • Georgia PGA Match Play Champion, 1996
    • Teacher of the Year Rocky Mountain Section, 1989
    • Board Member Georgia Section, Section Junior Golf Committee Chairman
    • PGA Junior Golf Committee member 2010- Present
    • 2.0 Building Blocks Committee member 2011-Present

    Professional Affiliations

    PGA of America Master Professional and Life Member

    Hania Poole

    Hania Poole
    Turner Sports - PGA.com






    Career Profile

    Hania Poole is the director of business operations for PGA.com, the official site for the PGA of America. In this role she helps oversee the daily operations for the site, as well as the digital products related to the PGA Championship and Ryder Cup.


    Professional Experience

    Prior to joining Turner Sports, Poole was a senior product manager in Turner's New Product Development group. In this position, she launched PlayON! Sports, a low-cost, live streaming platform for high school and college sports. She also launched TVinContext, a premium linear advertising offering.


    Professional Accomplishments

    Poole received her bachelor's degree in public policy and French from DukeUniversity and earned her master's degree in business administration from the University of North Carolina at Chapel Hill.

    Kirk Douglas

    Kirk Douglas, PGA
    Palm Beach Gardens, FL33418
    561-624-8411 kdouglas@pgahq.com






    CAREER PROFILE

    Kirk is a PGA Professional with over 22 years of experience in the golf industryspecializing in player development, marketing, community relations andsponsor activations.

    Kirk serves in the Player Development Department for the PGA of America overseeing Play Golf America Days and special events for the 41 PGA Sections. These events include PGA Community Relations Youth Clinics, sponsor activations with PGA sponsors and other special events across the country which reached over 100,000 people in 2011.

    PROFESSIONAL EXPERIENCE
    • The PGA of America-Palm Beach Gardens, FL 2007- PresentGolf Programs Specialist, Player Development
    • The Dye Preserve- Jupiter, FL 2006-2007First Assistant Golf Professional
    • Black Hall Club- Old Lyme, CT 2002-2004First Assistant Golf Professional
    • Sankaty Head Golf and Beach Club- Siasconset, MA Seasonal 1998 – 2001Assistant Golf Professional
    • Orchid Island Golf and Beach Club- Vero Beach, FL Seasonal 1998 – 2000 Shop and Outside Assistant
    • Dallas Country Club- Dallas, TX 1997 Shop Assistant
    • Old Waverly Golf Club- West Point, MS 1996 Outside Operations
    • Naval Air Station Memphis- Millington, TN 1995 First Assistant Golf Professional
    • 1994 U.S. Open- Oakmont, PA 1994 U.S. Open Week Slazenger Golf Shop Merchandise Assistant
    • .
    • Longue Vue Club- Verona, PA 1993-1994 Shop, Caddy and Outside Assistant
    • Buffalo Valley Country Club- Freeport, PA 1990-1992 Shop and Outside Assistant
    PROFESSIONAL ACCOMPLISHMENTS
    • Graduate of Mississippi State University: BBA Marketing/Professional Golf Management 1997
    • PGA President's Council on Growing the Game: 2005, 2007, 2008, 2009, 2010
    PROFESSIONAL AFFILIATIONS

    Class "A" PGA Member

    Eric Alpenfels

    Eric V. Alpenfels, PGA
    Pinehurst, NC 28374-4000
    (910) 295-8121 eric.alpenfels@pinehurst.com






    CAREER PROFILE

    Eric Alpenfels is the Director of the Pinehurst Golf Academy and Golf Instruction at Pinehurst Resort. He is a Class "A" Member of the PGA of America and has been part of the Pinehurst family since 1985. His expertise has earned him recognition from Golf Magazine as one of the "Top 100 Teachers in America," Golf Digest as one of "America's 50 Greatest Teachers" and U.S. Kids Golf as one of the "Top 50 Teachers for Kids." Eric's activities beyond the fairways of Pinehurst are extensive, and include speaking engagements, contributions to industry publications and participation as an Adjunct Facility of the PGA of America Education Department. In partnership with Dr. Bob Christina, The Golf Academy is conducting research to pioneer the development of new practice techniques and innovative drills. He recently coauthored "Instinct Putting" with Dr. Bob Christina and Dr. Cary Heath.

    PROFESSIONAL EXPERIENCE
    • Director of Pinehurst Golf Academy and Golf Instruction 1993 – Present
    • Head Instructor – Pinehurst Golf Academy 1987 – 1993
    • Instructor - Pinehurst Golf Academy 1985 – 1987
    PROFESSIONAL ACCOMPLISHMENTS
    • Golf Magazine's Innovator ofthe Year Award 2008
    • Outstanding Research Award from the World Scientific 2008 Congress of Golf
    • National Magazine Award presented to Golf Magazine 2006 by the American Society of Magazine Editors
    • Teacher of the Year / Carolina Section 1995
    PROFESSIONAL AFFILIATIONS

    PGA of America

    Donna Orender

    Donna Orender
    Jacksonville, Florida 32250-5809
    904-372-4859 donna@orenderunlimited.com





    Former WNBA President Donna Orender to Steer New Golf 2.0 'Connecting With Her' Initiative

    PALM BEACH GARDENS, Fla. - The PGA of America has engaged Donna Orender as a consultant to lead Golf 2.0's "Connecting with Her" strategy, a key component in the industry's overall goal of reaching 40 million golfers by 2020.

    Golf 2.0 is the new long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game.

    Orender, who served as Women's National Basketball Association (WNBA) President from 2005-10, after working 17 years with the PGA Tour, is the founder of Orender Unlimited, a marketing, media and strategy company in Jacksonville Beach, Fla. In her consulting role with Golf 2.0, she will steer industry efforts to grow women's golf participation; identify and shape female-specific programming; and create a welcoming environment for more women to enter the game. Orender will also guide the establishment of partnerships with top women's organizations to leverage knowledge and resources in support of facility adoption and programs. In addition, Orender will position golf as an anecdote for women achieving balance in their busy lives, all the while pursuing good health, business networking, and family time in a fun-filled environment.

    "The PGA is thrilled to retain Donna Orender to lead in the strategic development of our 'Connecting with Her' initiative for Golf 2.0," said Darrell Crall, PGA senior director, Golf 2.0, for The PGA of America.

    "Donna's expertise in steering the growth of women's sports at the highest level will be critical in guiding the golf industry, as we tap new initiatives to appeal to women, who represent our game's fastest growing demographic."

    Among Orender's many accolades are being named to the 2005 Sporting News' Annual Power 100, 2005 Fox Sports.com's 10 Most Powerful Women in Sports, and the 2007 BusinessWeek's Power 100 Sports lists.

    "Donna Orender's name is synonymous with the growth of women's sports nationwide," added Crall.

    "We are delighted that she will serve as an advocate in the development of new programs for women to positively connect with the game of golf."

    "I'm excited by this incredible opportunity to make a difference in people's lives through the game of golf," said Orender. "Our goal is to build dynamic and engaging growth- of-the-game programs that passionately appeal to women on both a personal and professional level."

    About Golf 2.0

    Golf 2.0 is a targeted, focused, long-range strategic plan for the golf industry to substantially increase the number of golfers, the rounds of golf played and the revenue generated from golf over the next decade among current and potential consumers of the game. The goal of Golf 2.0 is to increase the number of golfers to 40 million by the year 2020, while growing the relevance of golf in America. Golf 2.0 will build toward that goal on three core strategies: "Retain and Strengthen the Golfing Core;" "Engage Lapsed Golfers;" and "Drive New Players" to the game.

    Terry Dill

    Terry Dill, PGA
    PGAChampions TOUR
    Austin, TX 78749-2229
    512-826-5522tdill@pgatour.com



    CAREER PROFILE

    Terry has forty-eight years of business experience being best known as a touring professional golfer on the PGA Tour, Champions Tour and European Senior Tour. He was involved for five years with Lost Creek Country Club, Austin, Texas, as a founder, developer, design consultant co-developer and Head GolfProfessional. Between playing the PGA and Champions Tour he attended law school and practiced law for ten years. While playing on the Champions Tour Terry served as chairman of the player's advisory council for two terms and served on the tour policy board for two terms.

    PROFESSIONAL EXPERIENCE
    • PGA Tour Professional Golfer 1962-1971, 1975-76
    • Lost Creek Club Developer, design consult ant 1970-1975
    • Terry Dill, Attorney Lawyer 1979-1989
    • Texas A&M University Graduate Tax Faculty 1983-1986
    • Champions Tour Professional Golfer 1989-2006
    • European Senior Tour Professional Golfer 2007
    • New Zealand PGA Guest Golf Lecturer, 2008
    • Independent Contractor Golf Instructor/speaker 2008- present
    PROFESSIONAL ACCOMPLISHMENTS
    • Qualified for PGA Tour 1962-1976
    • ValedictorianPGABusinessSchool, Hartford, Conn. 1969
    • Qualified for Champions Tour 1989-2006
    • Winner Bank One Championship, Lexington, Ky. 1992
    • Players Advisory Council 1993-1997
    • Champions Tour Policy Board 1993-1997
    • Winner Long Driver Stats, Champions Tour 1996 and 2000
    • Qualified for European Tour 2007
    • Winner of 5.5 Million PGA Tour, Champions Tour 1996-2000 and Super Seniors
    PROFESSIONAL AFFILIATIONS
    • PGA of America – Lifetime Member
    • PGA Tour and Champions Tour – Lifetime Status
    • State Bar of Texas – Inactive Status

    Todd Sones

    Coming Soon

    Suzy Whaley

    Suzy is one of the nation's most acclaimed golf instructors and public speakers. She is a member of The PGA of America and a member of the LPGA Teaching and Club Professionals. Whaley was recently elected to The PGA of America Board of Directors to represent the Connecticut, New England and Northeastern New York PGA Sections – the first woman to do so from her District. She is also a member of the PGA of America's National Instruction and National Diversity committees.

    In 2002, Whaley was the first woman in 58 years to qualify and participate in a PGA Tour event (the 2003 Greater Hartford Open). In 2005, she became the first woman to qualify for the PGA Professional National Championship, finishing tied for 64th.

    Her many teaching accolades include being chosen among the top teachers in Connecticut by Golf Digest, a number five designation by Golf Digest magazine for the 50 Best Women Teachers in America in 2010, the 2008 LPGA Northeast Section Teacher of the Year and a two- time Connecticut PGA Teacher of the Year.

    She joins LPGA Tour and World Golf Foundation Halls of Fame golfer Nancy Lopez and fitness expert Donna Richardson Joyner as spokespeople for the 2010 American Express Women's Golf Month.

    Suzy and her husband, Bill, are parents of two daughters, Jennifer and Kelly.

    Suzy's Favorite Golfing Memory

    I have many golfing memories that are favorites, but my most favorite was the first time my husband and I walked the fairways, playing with our two daughters, as we all carried our own clubs and everyone played all their own shots.

    Favorite Drill

    Swing speed drill to increase club head speed:

    • Turn the club upside down.
    • Grip the club under the hosel.
    • Without trying to hit the ground, swing the club so that, at impact, you make air move. It should sound like a fast swishing noise at the bottom of the swing.
    Her favorite club

    7-iron

    Strongest part of her game

    Accuracy of the tee

    Eddie Ainsworth

    Coming Soon

    Becky Wilkins

    Coming Soon

    Don Law

    Donald E. Law, PGA
    Port St Lucie, Florida 34952-6125
    772-323-0625 donlaw@bellsouth.net





    CAREER PROFILE

    Don Law an award-winning junior golf instructor is founder and director of one of the largest training programs in the U.S. Law has been recognized for both his teaching and contributions to junior golf. An award-winning Junior Golf Instructor, Law opened the first Don Law Golf Academy in 1999. Over the last 12 years, the Don Law Golf Academy has grown from one to six locations, offering one of the largest year-round training programs in the country. The academies have more than 1,200 juniors actively training. Last year the Don Law Golf Academy conducted more than 1,700 junior classes, 1,000 adult clinics and 60 golf camps.

    Through the years, Law has been recognized for both his teaching and his contributions to junior golf. Law is one of only 31 instructors in the world to make US Kids Golf's Top 50 Master Instructor list, and Golf Range Magazine has named him a Top 50 Golf Instructor the last four years.

    In addition to the golf academies, Law oversees six US Kids Junior Tours and has been instrumental in the growth and development of the South Florida PGA Junior Tour. He is also president and co-founder of ParKit Golf. In 2010 Law's educational training kit was voted one of three "Best New Products" at the 2010 PGA Merchandise Show. More than 300 golf professionals have bought the training kits and are implementing them in their junior programs.

    PROFESSIONAL EXPERIENCE

    In 2011 Don became the director of instruction at the Club Med Academies in Port St. Lucie, Fl. where he oversees a teaching staff dedicated to training students who aspire to be the best players in the country.

    PROFESSIONAL ACCOMPLISHMENTS
    • 2011 South Florida Section PGA Golf Professional of the Year
    • 2010 South Florida Section PGA Junior Golf Leader
    • Golf Range MagazineTop 50 Instructor
    • 2008-2001 U.S. Kids GolfTop 50 Instructor
    • Past South Florida Section PGA Junior Leader, President's Plaque, Bill Strausbaugh and the Distinguished Service Award.
    • 3-time finalist for the PGA National Junior Golf Leadership Award.
    • South Florida PGA Section Junior Chairman since 2002
    PROFESSIONAL AFFILIATIONS

    PGA of America Member

    Rick Sessinghaus

    Rick J. Sessinghaus, Psy.D, PGA
    Glendale, California 91206-1900
    818-843-1004 Rick@RickSessinghaus.com




    CAREER PROFILE

    Rick Sessinghaus is known as "Golf's Mental Coach". He is an expert on the mindset principles that make or break performance on and off the course. His coaching has helped top junior, collegiate, and professional golfers reach new levels of performance. He is a Senior Instructional Editor for Golf Tips Magazine and has been a mental game contributor on Fox Sports Network. He is the author of the book, Golf: The Ultimate Mind Game which has been used by leading golf instructors across the country as the "best resource to improve your mental game." Rick has combined his Bachelor's Degree in Speech Communications with his Masters and Doctorate in Applied Sports Psychology to create unique golf mental seminars across the country. As a sought after speaker and trainer to those companies looking to improve the key skills of motivation, focus, confidence, and execution, Rick's Take AIM system for mastering the mental game skills has been used in his interactive business trainings. Rick uses golf as the metaphor for improving business performance. He makes his home base as a PGA Director of Instruction coaching at Chevy Chase Country Club in Glendale, CA. Rick's coaching philosophy revolves around understanding the uniqueness of each student and tailoring his coaching to fit their physical and personality needs.

    PROFESSIONAL EXPERIENCE
    • Chevy Chase CC, Glendale, CA- Director of Instruction 2008-Present
    • Santa Clara University- Santa Clara, CA Mental Game Consultant for Women's Golf Team -2009-Present
    • Golf Tips Magazine- Senior Instructional Editor 2007-Present
    • Rick Sessinghaus Golf Academy (Indoor Facility) Burbank,CA - Director of Instruction 2005-2008
    • Scholl Canyon Golf Course, Glendale, CA – Director of Instruction 1997-2005
    PROFESSIONAL ACCOMPLISHMENTS
    • 2011-2012 Golf Tips Magazine Top 25 Instructors in America
    • 2011- Presenter at the Southern California PGA Teaching Summit
    • 2010- Nominated for Top 100 in America for Golf Magazine
    • 2008- Southern California PGA Metro Chapter Teacher of the Year
    • 2008- Certified Mental Game Certified Professional- Peak Sports Inc.
    • 2007- Earned Doctorate (Psy.D) in Applied Sports Psychology from OPI
    PROFESSIONAL AFFILIATIONS
    • PGA Member since 2002
    • AASP Member (Association for Applied Sports Psychology)
    • Wilson Staff National Advisory Staff Member
    • Oakley Ambassador

    Sheryl Bindleglass

    Coming Soon

    Tracy Moffatt

    Coming Soon

    Jon Colclasure

    Jon K. Colclasure
    Palm Beach Gardens, FL33418
    561-624-7697jcolclasure@pgahq.com




    CAREER PROFILE

    Jon Colclasure is Senior Strategic Planner for The PGA of America at the national office in Palm Beach Gardens, Florida. He has been with the PGA of America for 17 years in planning, research, IT, new media and consumer marketing. He is a Golf 2.0 team member and is the staff lead for the Affordability Initiative Team. He also directs PerformanceTrak.

    In prior positions at The PGA of America, Mr. Colclasure was Director of Planning, IT and Research and also Research and Consumer Marketing Manager. He has served as an independent business consultant to PGA for Research. He was co-founder of PGA.com and PGA Interactive, LLC, the PGA's joint-venture now with Turner Sports and was PGA's Interactive'sfirst General Manager. In that position, Mr. Colclasure was responsible for guiding development of The PGA's initial interactive coverage of PGA of America Championship events and online ecommerce. He was also actively involved in formation of The PGA of America's on-site Championship merchandising operations.

    PROFESSIONAL EXPERIENCE

    Prior to his recent roles in Research and Golf 2.0 at The PGA of America, Mr. Colclasure was Group Practice Manager, Professional Services at Siebel Systems, Inc. in Atlanta, GA. Siebel provided world-class CRM and call center solutions for Fortune 500 companies. This Southeast Region office comprised 225 consultants and was rated # 1 in Customer Satisfaction and Employee Satisfaction worldwide. Siebel Professional Services provided Siebel Customer Relationship Management implementation services for clients that had licensed Siebel software. Siebel was recognized as the fastest-growing Inc. 500 company for three years running and reached $2 billion in annual revenue within 10 years of startup. The company has since been acquired by Oracle.

    Prior to Siebel, Mr. Colclasure was a Senior Manager at Price Waterhouse. With Price Waterhouse Management Consulting Services, he specialized in Information Technology Planning, Financial Systems and Operations Consulting. With Price Waterhouse he consulted with companies in financial services, health care, cruise line, retail, manufacturing, oil and gas, real estate and non-profit industries.

    PROFESSIONAL ACCOMPLISHMENTS

    Mr. Colclasure earned MBA and bachelor's degrees from Oklahoma State University. He also earned CRM software certifications while at Siebel Systems in 2001-2004 including: Certified Siebel Systems Business Analyst, Siebel 6, Siebel 7.

    Rick Grayson

    Coming Soon

    Mike Attara

    Coming Soon

    Bob Klier

    Bob Klier, Retail Industry Consultant
    Lexmark International
    Lexington, KY 40550
    (859)232-1285(klier@lexmark.com)



    CAREER PROFILE

    Bob Klier is a Retail Industry Consultant with Lexmark, based in Lexington, Kentucky. He joined Lexmark in 1991. His responsibilities include industry analysis, sales strategy, and customer consultation. He works closely with Lexmark's large retail customers throughout the U.S. to design and implement signage and merchandising strategies.

    PROFESSIONAL EXPERIENCE

    Since joining Lexmark in 1991, he has held several positions, including, Technical Support Specialist, Finance Industry Manager, Sales Education Manager, Manufacturing and Distribution Industry Consultant, and Senior Account Manager, in addition to his current role.

    Klier's breadth of experience has given him unique insight into the complicated operations of his customers and the challenges they are seeking to overcome. Previously, Klier held sales positions at two IBM dealers. Overall, he has more than 25 years of sales experience in the technology sector.

    James Cronk

    James Cronk, CPGA
    North Vancouver, British Columbia, Canada V7N 1T3
    604-986-1824james@cronkgroup.com



    CAREER PROFILE

    James Cronk has been passionately involved in the golf industry for over twenty years and he has travelled the world speaking to organizations about golf while learning many of the best practices that are being used by individuals and clubs to succeed in this challenged industry. He has presented sessions at industry events such as Golf 2020, NGCOA US National Conference, CMAA World Conference, Asia Golf Summit and the European Golf Owners Conference. As a consultant and trainer his company, CRONK GROUP, helps organizations achieve their goals and increase their profits by improving their systems, their service and their people!

    PROFESSIONAL EXPERIENCE
    • CRONK GROUP – Principle 2009 – Present
    • NGCOA Canada – Education Director 2010 - Present
    • WESBILD – VP Marketing & Resort Activities 2006-2008
    • PLAY GOLF CANADA – Managing Director 2005-2008
    • WESTWOOD PLATEAU GOLF CLUB – General Manager 2001-2008
    PROFESSIONAL ACCOMPLISHMENTS
    • '19TH Most Influential Person in Canadian Golf' – National Post 2007
    • Fore Season Golf Executive Award Winner, NGCOA Canada 2006
    • 'Top 40 Business People Under 40' – Business in Vancouver 2002
    PROFESSIONAL AFFILIATIONS
    • NGCOA Canada – Education Director 2010 - Present
    • PGA of Canada - Executive Professional 1992 – Present
    • PGA of Canada - National Board Member 2003 - 2005
    • Canadian Society of Club Managers - Regional Board Member2004

    Robert Cook

    Robert Cook, Senior Winemaker, Chalone Vineyard Soledad – CA – 93960 831-678-1717 Robert.Cook@Diageo.com



    CAREER PROFILE

    Robert Cook joined Chalone Vineyard in 2007 as senior winemaker. In this role, Robert is responsible for creating wines that express the unique character of the vineyards surrounding Chalone Vineyard and managing the production of Chalone Monterey wines from vineyard to bottle.

    Chalone Vineyard had a profound effect on Cook long before he accepted the winemaker position. While celebrating his 21st birthday with family, he enjoyed a bottle of 1981 Chalone Pinot Noir, which ultimately enticed him to study fermentation and enology. Before Chalone Vineyard, Cook was at Estancia Winery where he started as associate winemaker and worked his way up to director of winemaking.

    Cook was responsible for all Estancia winemaking though began primarily with red wines from their Monterey and Paso Robles vineyards, including the Pinot Noir, Meritage and Cabernet Sauvignon. Prior to joining Estancia, Robert worked as a winemaker in Spain for two years for Artadi and International Wine Services. He oversaw all aspects of Tempranillo, Grenache and some Cabernet Sauvignon winemaking while in Spain. While in Spain, he developed a love for all-things-Spanish and learned to speak the language. Robert has held harvest intern positions in Napa Valley at Stag's Leap Wine Cellars and Opus One, while earning his Bachelor of Science in Fermentation at the University of California at Davis.

    PROFESSIONAL EXPERIENCE
    • Chalone Vineyard – Senior Winemaker, 2007- Current
    • Estancia Estates – Director of Winemaking, 2000-2007
    • International Wine Services (Spain) – Winemaker, 1999
    • Artadi (Spain) – Winemaker, 1998-1999
    • Stag's Leap Wine Cellars – Harvest Intern, 1997
    • Opus One – Harvest Intern, 1996
    PROFESSIONAL ACCOMPLISHMENTS
    • Wine Spectator, Top 100 Wines of the Year (2009), #29, 2007 Chalone Vineyard Estate Chardonnay
    • 92 Pts Wine Spectator, 2007 Chalone Vineyard Estate Chardonnay
    • 92 Pts Wine Spectator, 2008 Chalone Vineyard Estate Chardonnay
    PROFESSIONAL AFFILIATIONS

    Monterey County Vintners and Growers Association

    Jeanine_Schottler

    Jeanine Schottler, SPHR-CA
    Director, HR Field Services
    Oasis Outsourcing
    West Palm Beach, Florida 33411
    866-709-9401www.oasisadvantage.com



    CAREER PROFILE

    Jeanine Schottler leads a team of certified HR professionals providing innovative human resource solutions to clients in a variety of industries. A customer-focused leader, Jeanine draws on 14 years of progressive human resource management and consulting experience. For the past six years, Jeanine has been in the PEO industry, delivering HR consulting services to a broad base of small and medium size businesses. Prior to joining Oasis, she held HR positions in higher education, healthcare management and wholesale distribution companies.

    PROFESSIONAL EXPERIENCE

    Jeanine has earned a Bachelor's of Science in Business Administration/Human Resources from Binghamton University as well as a Masters degree in Organizational Performance and Change.

    PROFESSIONAL ACCOMPLISHMENTS

    Jeanine has held her Senior Professional in Human Resource certification since 2002 and earned California certification in 2009.

    Patrick Dill

    Patrick Dill, PGA
    Orlando, Florida 32837-7662
    407-393-4902(patrick.dill@ritzcarlton.com)



    CAREER PROFILE

    Extensive Resort and Residential club experiences over the last 25 years. With an expertise in driving facility usage from many market segments whereby growing guest and owner satisfaction. PGA Section experiences have been in the North Florida and Metropolitan Section's.

    PROFESSIONAL EXPERIENCE
    • The Ritz-Carlton Golf Club, Orlando – Director of Golf Sept. 2006 –present
    • The Orlando World Center Marriott Resort &Conference May 2003 – Aug. 2006
    • Center– Director of Golf: The Hamlet Wind Watch Golf Club – Director of Golf/Club DirectorJan. 1997 – April 2003
    • Marriott's Wind Watch Golf Club – Head Golf Professional Jan. 1996 – Dec. 1996
    • Marriott's Wind Watch Golf Club –Associate Golf Professional Mar. 1992 – Dec. 1995
    • Marriott's Tan-Tar-A Resort – Apprentice Golf Professional Mar. 1990 – Nov. 1990
    • Oak Park Country Club – Apprentice Golf Professional Mar. 1989 – Aug. 1989
    • Port Huron Elks Golf Club – Apprentice Golf Professional Mar. 1986 – Aug. 1988
    PROFESSIONAL ACCOMPLISHMENTS
    • National Finalist - Resort Merchandiser of Year - 2011
    • North Florida Section – Resort Merchandiser of Year – 2011
    • East Central Chapter – Resort Merchandiser of Year – 2011, 2008
    • Best 100 Golf Shops – Golf World Magazine – 2010 (Best Resort Entry), 2006 – 2008, 1998, 1999
    • Metropolitan Section – Resort Merchandiser of Year – 1999
    • Travel & Leisure Golf Magazine "Best Resort for Family Trips" Readers' Poll #2 in Florida – 2006
    • Golf for Women Magazine - Top 50 Courses for Women – 2005 – 2010
    • Golf Digest "Top 75 Golf Resorts in North America" – 2009 – 2010
    • Condé Nast Traveler Magazine's "Top 100 Resorts in North America" Readers' Poll 2004 - 2010
    PROFESSIONAL AFFILIATIONS

    PGA of America since May 1995

    Ray Irvin

    Raymond S. Irvin
    Director, National Accounts
    PGA Preferred Golf Course Insurance Program
    1-800-888-GOLF RIrvin@Binsurance.com



    CAREER PROFILE

    Ray has 30 Years of Experience in the Insurance Industry and created the PGA Preferred Golf Course Insurance Program. He is licensed nationwide.

    PROFESSIONAL EXPERIENCE

    25 years experience as a small business owner

    PROFESSIONAL ACCOMPLISHMENTS

    BA from the University of Connecticut

    PROFESSIONAL AFFILIATIONS
    • Member ECHN Finance Committee
    • Member Independent Insurance Agents
    • Member Professional Insurance Agents

    Rick Murphy

    Rick Murphy,PGA
    Greensboro, NC 27409
    336-605-0052 rmurphy@rickmurphygolf.com






    CAREER PROFILE

    Rick Murphy is the PGA owner and director of instruction at Rick Murphy Golf Academy and Practice Center in Greensboro, N.C. which is a 30 acre facility that employs 7 PGA and LPGA Professionals. Murphy has been a PGA member since 1981 and is a member of the PGA Instruction Committee and past president of the Carolinas PGA Section. He was the 1988 PGA Junior Golf Leader Award recipient; a two-time Section Teacher of the Year (2001, '09) and the 2008 Section Golf Professional of the Year.

    From 1995 to 1999, Murphy served as PGA director of instruction at the Country Club of Bogota, where he gave more than 12,500 private 30-minute lessons in four years and built a junior golf program for more than 125 juniors.

    Rick has over 30 years invested into growing the game of golf in the Carolinas PGA Section, PGA of America and Internationally. He has developed a real passion for helping others enjoy the game of golf at his golf facility as well as in his community.

    PROFESSIONAL EXPERIENCE

    • 1982-1995 - Cardinal Golf Club, Greensboro, NC – Director of Golf
    • 1995-1999 - CC of Bogota, Colombia SA – Director of Instruction
    • 1999- Present - Rick Murphy Golf Academy & Practice Center – Owner & Director of Instruction.

    PROFESSIONAL ACCOMPLISHMENTS

    • 2011-2012 PGA Instruction CommitteeMember
    • 2009-2012 Golf Digest Top Teachers in NC
    • 2011 Master Teaching Certification – Lynn Blake Golf
    • 2009-2010 PGA Junior Golf CommitteeMember
    • 2010 PGA Free Lesson Month Winner for Most Lessons
    • 2009, 2001 Carolinas PGA Teacher of the Year
    • 2008 Carolinas PGA Golf Professional of the Year
    • 2007-2008 Carolinas Section PGA President
    • 1988 PGA of America National Junior Golf Leader Award
    • 1988 Carolinas PGA Junior Golf Leader Award
    • 1985-1987 Carolinas PGA Junior Golf Promoter of the Year
    • 1993 Spalding National Teacher of the Year
    • 1988 Golf Digest/Golf Shop Operations Magazine Junior Promoter of the Year

    Keith Scott

    Keith Scott
    Napa, CA 94559
    707-299-2699, keith.scott@diageo.com






    CAREER PROFILE

    I am the Brand Manager for both Chalone Vineyard and Sterling Vineyard, two core brands in the Diageo Chateau and Estate Wines portfolio. As such, I develop and execute all marketing initiatives and campaigns for the brands, as well as partner with the winemaking, financial, and sales team to ensure success at each level of the brand. I have worked in the wine business for more than a decade, joining its ranks immediately after graduating from my undergraduate college. I have worked on brands ranging from Argentina to Champagne to Santa Barbara, and consider it a great privilege to now be devoting myself to two iconic California wineries.

    PROFESSIONAL EXPERIENCE

    • Diageo Chateau and Estate Wines, Brand Manager December 2010 to Present
    • Treasury Wine Estates (fka Foster's), Brand Manager June 2010 to November 2010
    • Foster's Wine Estates, Associate Brand Manager September 2008 to November 2010
    • Frederick Wildman & Sons, Marketing Comm. Manager June 2003 to July 2006
    • Wine Spectator, Assistant Editor August 2000 to June 2003

    PROFESSIONAL ACCOMPLISHMENTS

    Master's of Business Administration, Darden Graduate School of Business, University of Virginia, 2008

    PROFESSIONAL AFFILIATIONS

    Advanced Certificate with Distinction, Wine and Spirits Education Trust, 2010

    Caressa Bailey Sack

    Caressa Bailey Sack CSW/DWS, PGA
    Wayne – PA – 19087
    215.983.1426 caressa.baileysack@diageo.com






    CAREER PROFILE

    Seasoned Wine and Spirits Educator, Sales Specialist, and Market Manager. Experienced in motivating and influencing individual and team performance, building wine capabilities among On-Premise Accounts and Distributor Sales Teams, and in the sales and service of wine and spirits. Ability to identify market opportunity and strategically access market potential. Very successful in maintaining key account relationships and cultivating strong business relationships.

    PROFESSIONAL EXPERIENCE

    • Diageo Chateau & Estates – Wine Educator, Eastern US 2011 to Present
    • Philadelphia School of Wine –WSET Adjunct Instructor & Assessor 2010 to Present
    • Diageo & Moet Hennessy- Luxury Brand Sales Specialist 2009 to 2011
    • Diageo & Moet Hennessy – National Accounts Specialist 2008 to 2009
    • Southern Wine & Spirits – Marketing & Sales Consultant 2006 to 2008
    • Marnie Old, Author of "Wine Secrets," and "He Said Beer, She Said Wine." 2006 to 2008
    • Private Sommelier For In Home Tasting Events InVision Marketing - Marketing Manager for Eastern PA 2005 to 2006

    PROFESSIONAL ACCOMPLISHMENTS

    • WSET (Wine Spirit Education Trust) – Certified Wine Educator & Assessor
    • Society of Wine Educators – Certified Specialist of Wine
    • Institute for Masters of Wine – Candidate for the Masters of Wine, 2011
    • Philadelphia School of Wine – Achieved WSET Diploma of Wine & Spirits
    • Court Of Master Sommeliers – Certificate to Wines & Wine Service
    • Wine Academy of Spain – Certified Spanish Wine Educator

    PROFESSIONAL AFFILIATIONS

    • Society of Wine Educators
    • Pennsylvania Quality Assurance Group, Board Member & Tasting Panel

    Rebecca Lubkan

    Rebecca Lukban, PHR – Field Service Manager


    Rebecca is a human resources professional with more than fifteen years experience in human resources in many different industries. Rebecca began her career as a HR generalist/manager, and in the last six years expanded her career into the PEO industry. In 2008, Oasis Outsourcing purchased Professional Employer Plans, Inc., and Rebecca continued with them as a SR HR Consultant and later was promoted to manage SR HR Consultants in the Florida and the N. East Regions. Rebecca has worked with industries such as healthcare, pharmaceutical, legal, engineering, staffing, homebuilders, Country Club/Golf Resorts, hospitality, service, and distribution. Rebecca earned her Bachelor's degree in Business Management from the University of South Florida and holds a Professional in Human Resources (PHR) Certification. In 2008, Rebecca accepted a position as the Director of Communications for HR Tampa a local chapter of SHRM which she held for two years. Rebecca is passionate about educating her clients, potential prospects and mentoring to other in-house employees about the importance of human resources and how to fully understand the requirements of staying compliant.

    Michelle Espada

    Michelle Espada, PHR is a senior HR Consultant at Oasis Outsourcing, Incorporated, the largest privately held Professional Employer Organization (PEO) in the nation. Responsible for providing HR consultation and customized HR services for small and medium-size businesses, she serves as a field Client Service Manager for over 40 clients within the state of Florida, representing more than 2,500 worksite employees. A customer-focused and creative human resource professional, Michelle has 10+ years of client management experience within the PEO industry, specializing in providing HR and account management services for multiple industries. She holds a BS degree in Psychology from the University of Central Florida; and has also received her Master's degree in Human Resources from Rollins College. She is a PHR certified Professional in Human Resources.

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