Thurs.
1-26 |
1:30-3:00pm |
101A |
Sales/Finance |
Sales Foundations |
Shannon Herschbach, Pipeline Golf Marketing |
Thurs.
1-26 |
1:30-3:00pm |
102A |
Customer Service |
Sales & Service Excellence - When "Good Enough" is No Longer an Option |
James E Dion, Dionco Inc. |
Thurs.
1-26 |
1:30-3:00pm |
101B |
Market Innovation |
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing |
Heather Lutze, Findability Group |
Thurs.
1-26 |
3:15-4:45pm |
101A |
Market Innovation |
Creating the Perfect Action-Oriented Marketing Plan |
Lynne LaFond DeLuca, Beverly Clark Enterprises |
Thurs.
1-26 |
3:15-4:45pm |
101B |
Market Innovation |
"Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing" |
Heather Lutze, Findability Group |
Thurs.
1-26 |
3:15-4:45pm |
102A |
Sales/Finance |
The Psychology of Price |
James E Dion, Dionco Inc. |
Fri.
1-27 |
8:00-9:00am |
103B |
Licensing |
Using Licensing to Extend Your Brand Globally |
Adam Berg,
LIMA Kevin Carter, PGA of America
Tim Hawes, PGA Tour, Inc.
Michael Evans, The Sports Authority
Robert Semeski, Golfsmith |
Fri.
1-27 |
1:30-2:30pm |
103A |
Licensing |
Using Licensing to Build a Brand |
Adam Berg,
LIMA Kevin Carter, PGA of America
Tim Hawes, PGA Tour, Inc.
Michael Evans, The Sports Authority
Robert Semeski, Golfsmith |
Fri.
1-27 |
1:30-3:00pm |
101A |
Management |
Creating Strategic Partnerships within the Golf, Catering and Special Events Industry |
Lynne LaFond DeLuca, Beverly Clark Enterprises |
Fri.
1-27 |
1:30-3:00pm |
102A |
Market Innovation |
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing |
Heather Lutze, Findability Group |
Fri.
1-27 |
3:15-4:45pm |
101A |
Sales/Finance |
Taking Sales to the Next Level |
Shannon Herschbach, Pipeline Golf Marketing |
Fri.
1-27 |
3:15-4:45pm |
102A |
Market Innovation |
"Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing" |
Heather Lutze, Findability Group |
Fri.
1-27 |
3:15-4:45pm |
101B |
Management |
Mastering Magical Persuasion: Language for Extroadinary Influence |
Traci Brown, Traci Brown Inc. |
Sat.
1-28 |
11:00-12:30pm |
101A |
Management |
The Unspoken Key to Persuasion: Body Lanuage |
Traci Brown, Traci Brown Inc. |
Sat.
1-28 |
1:00-2:30pm |
101B |
Sales/Finance |
Access to Capital- Loan Guarantee Programs |
Jose Ramos, SBA |
Sat.
1-28 |
1:00-2:30pm |
101A |
Sales/Finance |
Identifying and Maximizing Your Sales Opportunities |
Lynne LaFond DeLuca |